Directory of American Firms Operating in Foreign Countries PDF Download
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Author: Uniworld Business Publications, Incorporated Publisher: Uniworld Business Publications ISBN: 9780836000474 Category : Business & Economics Languages : en Pages : 1396
Book Description
Alphabetical listing of American corporations with foreign operations.
Author: Uniworld Business Publications, Incorporated Publisher: Uniworld Business Publications ISBN: 9780836000474 Category : Business & Economics Languages : en Pages : 1396
Book Description
Alphabetical listing of American corporations with foreign operations.
Author: Uniworld Business Publications Publisher: Uniworld Business Publications ISBN: 9780836000573 Category : Business & Economics Languages : en Pages : 0
Author: Uniworld Business Publications, Incorporated Publisher: Uniworld Business Publications ISBN: 9780836000450 Category : Corporations, American Languages : en Pages : 0
Author: World Trade Academy Publisher: Uniworld Business Publications ISBN: 9780836000382 Category : Corporations, American Languages : en Pages : 1672
Author: Hubert Bonin Publisher: Librairie Droz ISBN: 9782600012591 Category : Business & Economics Languages : en Pages : 708
Book Description
The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.
Author: Uniworld Business Publications, Incorporated
Author: Uniworld Business Publications, Incorporated
Author: Uniworld Business Publications
Author: Uniworld Business Publications, Incorporated
Author: 
Author: World Trade Academy
Author: Uniworld Business Publications, Inc. Staff
Author: 
Author: 
Author: Hubert Bonin
Author: