Author: Advertising Federation of America. Bureau of Research and EducationPublisher:
ISBN:
Category : Distributive education
Languages : en
Pages : 96
Book Description
Directory of Advertising, Marketing, and Public Relations Education in the United States
Author: Advertising Federation of America. Bureau of Research and EducationPublisher:
ISBN:
Category : Distributive education
Languages : en
Pages : 96
Book Description
Directory of Advertising and Marketing Education in the United States
Author: Advertising Federation of America. Bureau of Research and EducationPublisher:
ISBN:
Category : Distributive education
Languages : en
Pages : 47
Book Description
Advertising and Public Relations Law
Author: Carmen MayePublisher: Routledge
ISBN: 1136930337
Category : Business & Economics
Languages : en
Pages : 923
Book Description
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Advertising Education
Author: Billy I. RossPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
Book Description
BoogarLists | Directory of Marketing Associations
Author: Directory of Advertising and Marketing Education in the United States, Prepared Under Direction of Alfred T. Falk ...
Author: Advertising Federation of America. Bureau of Research and EducationPublisher:
ISBN:
Category : Distributive education
Languages : en
Pages : 0
Book Description
Press, Radio, Television, Periodicals, Public Relations, and Advertising as Seen Through Institutes and Special Occasions of the Henry W. Grady School of Journalism
Author: Henry W. Grady School of JournalismPublisher:
ISBN:
Category :
Languages : en
Pages : 232
Book Description
Selling Advertising
Author: Inger L. StolePrinciples of Advertising
Author: Monle LeePublisher: Routledge
ISBN: 113641939X
Category : Business & Economics
Languages : en
Pages : 452
Book Description
"A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructors—and their students—with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring “Global Perspectives,” “Ethics Tracks,” and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson “exposed” pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Author: