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Author: Entrepreneur Press Publisher: Entrepreneur Press ISBN: 9781599180465 Category : Business & Economics Languages : en Pages : 0
Book Description
Double Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders. Action-oriented advice covers: The 18 most common mistakes in advertising 18 ways to create copy that induces response 16 ways to stop prospects in their tracks 20 great ideas to increase visibility Double the response of your next advertising campaign and give an immediate lift to your bottom line.
Author: Robert W. Bly Publisher: Penguin ISBN: 9780028642109 Category : Business & Economics Languages : en Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Michael C Keith Publisher: Taylor & Francis ISBN: 1136027939 Category : Language Arts & Disciplines Languages : en Pages : 364
Book Description
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Author: Benjamin W. Glass Publisher: Morgan James Publishing ISBN: 0983712506 Category : Business & Economics Languages : en Pages : 195
Book Description
Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.
Author: Philip Kotler Publisher: Simon and Schuster ISBN: 1439105162 Category : Business & Economics Languages : en Pages : 403
Book Description
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Author: Philip J. Kitchen Publisher: Psychology Press ISBN: 0415314216 Category : Communication in marketing Languages : en Pages : 208
Book Description
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author: Mary Lou Roberts
Author: Mary Lou Roberts
Author: Joan Throckmorton
Author: Brett Astor
Author: Entrepreneur Press
Author: Tapan K. Panda
Author: Robert W. Bly
Author: Michael C Keith
Author: Benjamin W. Glass
Author: Philip Kotler
Author: Philip J. Kitchen