Author: Lawrence Campbell LockleyPublisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 28
Book Description
Direct Mail Advertising for Life Insurance
Author: Lawrence Campbell LockleyPublisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 28
Book Description
Judicious Advertising and Advertising Experience
Author: The Art and Science of Life Insurance Distribution
Author: Douglas Bennett, FSAPublisher: ACTEX Publications
ISBN: 1625422113
Category : Business & Economics
Languages : en
Pages : 113
Book Description
This book presents a complete discussion of life insurance distribution. It begins by putting life insurance distribution within the broader context of distribution and marketing in general, thus demonstrating why life insurance distribution is different. It then goes on to discuss the history of how distribution, as we know it today, developed, and the ten primary distribution channels that exist in the business. With all of this as background, the book continues with more detail and discusses the various functions performed by distribution, and how distribution systems are managed today. It also goes into more specifics regarding the compensation and the economics of distribution. The text concludes with a discussion of managing distribution channel conflict, and how distribution of life insurance is expected to evolve in the near future. Spreadsheet models are available on the ACTEX website to assist readers in understanding the economics of distribution.
The Weekly Underwriter
Author: Mail-order and Direct-mail Selling
Author: S. Roland HallPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 518
Book Description
Author: 
Author: 
Author: 
Author: 
Author: