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Author: Peter Wilken Publisher: ISBN: 9781950843022 Category : Business & Economics Languages : en Pages : 234
Book Description
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.
Author: Peter Wilken Publisher: ISBN: 9781950843022 Category : Business & Economics Languages : en Pages : 234
Book Description
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.
Author: Peter Wilken Publisher: Post Hypnotic Press Inc. ISBN: 1772562424 Category : Design Languages : en Pages : 242
Book Description
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal. "This book is full of common sense. The kind of sense that isn't always common." --Andrew Robertson, President & CEO, BBDO Worldwide, Inc. "If you've had your fill of long-winded books on branding, then Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us." --Graham Kelly, Founder of Originate and former Executive Creative Director at Ogilvy, BBH, Saatchi & Saatchi, and TBWA "Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need." --David Guerrero, Creative Chairman, BBDO Guerrero "I've read numerous books on brands and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!" --Dr Wayne Lotherington, Founder & CEO, All sorts Habit Creation and author of How Creative People Connect
Author: Chowhound Publisher: Penguin ISBN: 9780143034414 Category : Travel Languages : en Pages : 436
Book Description
With more than 740,000 visitors a month, Chowhound.com has become a favorite source of information for those who want to take their dining experiences off the beaten path. So why should San Francisco eaters limit their choices to the same old locales found in most restaurant guides? As fun to read as it is comprehensive, The Chowhound’s Guide to the San Francisco Bay Area is all about finding the perfect bite for every occasion, focusing on the undiscovered gems that will generate tomorrow’s buzz. From the best Chinatown noodle shops and secret tamale ladies to sumptuous sushi meccas and sensational stock-up stops for a romantic Sonoma picnic, this is the richest treasure trove of San Francisco restaurants, cafes, take-out counters, delis, farmer’s markets, and food carts ever compiled. On the web: http://www.chowhound.com
Author: Peter Wilken Publisher: Post Hypnotic Press Incorporated ISBN: 9781772562415 Category : Business & Economics Languages : en Pages : 0
Book Description
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.
Author: Peter Wilken Publisher: ISBN: 9781772562446 Category : Business & Economics Languages : en Pages : 0
Book Description
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies.
Author: Hung-Gay Fung Publisher: John Wiley & Sons ISBN: 111843479X Category : Business & Economics Languages : en Pages : 208
Book Description
A comprehensive guide to understanding and assimilating into dim sum bond markets The expansive growth of the dim sum bond market in the last five years has peaked investor interest and inspired companies to seek out investing opportunities that negate China's capital controls. In a four-pronged approach, Dim Sum Bonds examines the development of the dim sum bond market and its role in China's RMB internationalization policy, characteristics of dim sum bonds and its market, investors' investment objectives and the investment performance of dim sum bonds, motivations of issuers, and underwriters' roles in the dim sum bond market. You will familiarize yourself with every aspect of the dim sum bond market from an issuer, an investor, and an underwriter's perspective. Academics, financial advisors, investment bankers, underwriters, investors, and policy makers should not be without this informative and detailed guide to the offshore market central to China's internationalization of RMB. Written by Hung-Gay Fung, Glenn Chi-Wo Ko, and Jot Yau, all of whom are experts on the dim sum bond market Explains the rapidly expanding dim sum bond market and puts readers ahead of the curve Landmark issues, Chinese banks (China Development Bank), Infrastructure, red-chip companies (Sinotruk), and multinational corporations doing business in China (McDonald’s) are discussed in detail. Covering landmark issues from a variety of Chinese and multinational corporations, Dim Sum Bonds provides must-read manual to understanding the vast opportunities of this up-and-coming market.
Author: Jin Sheng Publisher: Edward Elgar Publishing ISBN: 1800882920 Category : Law Languages : en Pages : 240
Book Description
This insightful book examines the impact of two competing visions of Asian-Pacific economic growth paths and development governance. It discusses law, development and finance in the context of the Indo-Pacific Strategy versus the Belt and Road Initiative (BRI), whilst also comparing parallel development financing systems.
Author: Chi Lo Publisher: Emerald Group Publishing ISBN: 1787144097 Category : Business & Economics Languages : en Pages : 279
Book Description
This new book examines the structural forces behind mega trends in China, refuting conventional wisdom and demystifying media and market hypes about business opportunity and policy. It uses rigorous economic research and evidence to provide a new view of mega trends in China, and expose new trends and problems that will affect China and the World.
Author: Chong Jin Chua Publisher: World Scientific ISBN: 9811253544 Category : Business & Economics Languages : en Pages : 170
Book Description
Starting with the belief that learning goes way beyond the classroom, COMversations highlights some of Singapore's top media professionals from print, radio, TV, and social media as they share their communication journeys.Stories from practitioners: Each chapter goes deep in conversation with Chua Chin Hon, Colette Wong, Divian Nair, Nicholas Fang, Edwin Chan, Jill Neubronner, Arlina Arshad, and Alan Soon. Each brings with them years of industry experience from their time in places such as SPH, MediaCorp, Reuters, Bloomberg, CNN, CNBC and Fox Sports Asia, capturing for us lessons that are best gleaned from being 'out there' in the trenches. These lessons will bring to life the theories that are taught in communication classes.They offer practical tips on communication conveyed through stories. One, when tasked to serve as moderator for an in-conversation style interview with Barack Obama, took the effort to work on the little details that would help him break the ice with the former US President, including refurbishing a watch. Another, eyeing a job with CNN after years with Channel News Asia, was told by the international broadcaster, 'Fly to London for the interview and we will give you 5 minutes to impress us'. Yet another, who works as a foreign correspondent based in Jakarta, regales us with tales of journalistic enterprise, including one on how a free car ride in Iran led to a glimpse into the conservative society's underground dance party.This book also includes a special feature with Dr Vivian Balakrishnan, Singapore's Minister for Foreign Affairs, who shares his communication style in a range of contexts with students from Nanyang Business School at NTU.
Author: Peter Wilken
Author: Peter Wilken
Author: Peter Wilken
Author: Chowhound
Author: Peter Wilken
Author: Peter Wilken
Author: Hung-Gay Fung
Author: Jin Sheng
Author: Chi Lo
Author: 
Author: Chong Jin Chua