Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655988694
Category : Electronic books
Languages : en
Pages : 0

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Book Description
Digital Sales Strategy A Complete Guide - 2020 Edition.

Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655938699
Category :
Languages : en
Pages : 306

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Book Description
What are your results for key measures or indicators of the accomplishment of your Digital Sales strategy strategy and action plans, including building and strengthening core competencies? How do you maintain Digital Sales strategy's Integrity? What is Digital Sales strategy risk? Which individuals, teams or departments will be involved in Digital Sales strategy? How do senior leaders actions reflect a commitment to the organizations Digital Sales strategy values? This best-selling Digital Sales Strategy self-assessment will make you the principal Digital Sales Strategy domain master by revealing just what you need to know to be fluent and ready for any Digital Sales Strategy challenge. How do I reduce the effort in the Digital Sales Strategy work to be done to get problems solved? How can I ensure that plans of action include every Digital Sales Strategy task and that every Digital Sales Strategy outcome is in place? How will I save time investigating strategic and tactical options and ensuring Digital Sales Strategy costs are low? How can I deliver tailored Digital Sales Strategy advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Digital Sales Strategy essentials are covered, from every angle: the Digital Sales Strategy self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Digital Sales Strategy outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Digital Sales Strategy practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Digital Sales Strategy are maximized with professional results. Your purchase includes access details to the Digital Sales Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Sales Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655989080
Category : Electronic books
Languages : en
Pages : 0

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Book Description
Digital Strategy A Complete Guide - 2020 Edition.

Author: Glen L. Urban
Publisher: Prentice Hall
ISBN: 9780131831773
Category : Consumer behavior
Languages : en
Pages : 0

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Book Description
Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655939085
Category :
Languages : en
Pages : 312

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Book Description
Should the workplace itself be seen as a strategic asset? Why does ballarat need a digital services strategy? How does your digital marketing stack up? How digital is your business? Does it add a creative element to using technology or interacting with others? This astounding Digital Strategy self-assessment will make you the reliable Digital Strategy domain veteran by revealing just what you need to know to be fluent and ready for any Digital Strategy challenge. How do I reduce the effort in the Digital Strategy work to be done to get problems solved? How can I ensure that plans of action include every Digital Strategy task and that every Digital Strategy outcome is in place? How will I save time investigating strategic and tactical options and ensuring Digital Strategy costs are low? How can I deliver tailored Digital Strategy advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Digital Strategy essentials are covered, from every angle: the Digital Strategy self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Digital Strategy outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Digital Strategy practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Digital Strategy are maximized with professional results. Your purchase includes access details to the Digital Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655988380
Category :
Languages : en
Pages : 0

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Book Description

Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655990215
Category :
Languages : en
Pages : 0

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Book Description

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265711
Category : Business & Economics
Languages : en
Pages : 398

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Book Description
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749464283
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.