Author: George Milne Publisher: Business Expert Press ISBN: 1606498495 Category : Business & Economics Languages : en Pages : 269
Book Description
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
Author: National Research Council Publisher: National Academies Press ISBN: 0309134005 Category : Computers Languages : en Pages : 450
Book Description
Privacy is a growing concern in the United States and around the world. The spread of the Internet and the seemingly boundaryless options for collecting, saving, sharing, and comparing information trigger consumer worries. Online practices of business and government agencies may present new ways to compromise privacy, and e-commerce and technologies that make a wide range of personal information available to anyone with a Web browser only begin to hint at the possibilities for inappropriate or unwarranted intrusion into our personal lives. Engaging Privacy and Information Technology in a Digital Age presents a comprehensive and multidisciplinary examination of privacy in the information age. It explores such important concepts as how the threats to privacy evolving, how can privacy be protected and how society can balance the interests of individuals, businesses and government in ways that promote privacy reasonably and effectively? This book seeks to raise awareness of the web of connectedness among the actions one takes and the privacy policies that are enacted, and provides a variety of tools and concepts with which debates over privacy can be more fruitfully engaged. Engaging Privacy and Information Technology in a Digital Age focuses on three major components affecting notions, perceptions, and expectations of privacy: technological change, societal shifts, and circumstantial discontinuities. This book will be of special interest to anyone interested in understanding why privacy issues are often so intractable.
Author: Daniel J Solove Publisher: NYU Press ISBN: 0814740375 Category : Computers Languages : en Pages : 295
Book Description
Daniel Solove presents a startling revelation of how digital dossiers are created, usually without the knowledge of the subject, & argues that we must rethink our understanding of what privacy is & what it means in the digital age before addressing the need to reform the laws that regulate it.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Kristen J. Mathews Publisher: ISBN: 9781402427497 Category : Computer security Languages : en Pages : 1658
Book Description
This comprehensive reference covers the laws governing every area where data privacy and security is potentially at risk -- including government records, electronic surveillance, the workplace, medical data, financial information, commercial transactions, and online activity, including communications involving children.
Author: Jan Camenisch Publisher: Springer Science & Business Media ISBN: 3642203175 Category : Business & Economics Languages : en Pages : 518
Book Description
At the end of the PrimeLife EU project, a book will contain the main research results. It will address primarily researchers. In addition to fundamental research it will contain description of best practice solutions.
Author: Göran Ahrne Publisher: Cambridge University Press ISBN: 1108474985 Category : Business & Economics Languages : en Pages : 459
Book Description
Describes the organizational aspects of contemporary society, explaining how organization occurs not only inside formal organizations, but also outside and among them.
Author: James G. Webster Publisher: MIT Press ISBN: 0262027860 Category : Business & Economics Languages : en Pages : 281
Book Description
Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.
Author: Neil Richards Publisher: ISBN: Category : Civil rights Languages : en Pages : 0
Book Description
This is a book about what privacy is and why it matters. Governments and companies keep telling us that Privacy is Dead, but they are wrong. Privacy is about more than just whether our information is collected. It's about human and social power in our digital society. And in that society, that's pretty much everything we do, from GPS mapping to texting to voting to treating disease. We need to realize that privacy is up for grabs, and we need to craft rules to protect our hard-won, but fragile human values like identity, freedom, consumer protection, and trust.
Author: George Milne
Author: 
Author: National Research Council
Author: Daniel J Solove
Author: Nripendra P. Rana
Author: Kristen J. Mathews
Author: Jan Camenisch
Author: Göran Ahrne
Author: James G. Webster
Author: Neil Richards