Building Digital Experience Platforms PDF Download

Author: Shailesh Kumar Shivakumar
Publisher: Apress
ISBN: 148424303X
Category : Architecture
Languages : en
Pages : 387

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Book Description
Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform. Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more. The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included. What You'll Learn Develop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPs Who This Book Is For Web developers, full stack developers, digital enthusiasts, digital project managers, and architects

Author: Abdulrahman Yarali
Publisher: John Wiley & Sons
ISBN: 1119685184
Category : Computers
Languages : en
Pages : 356

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Book Description
INTELLIGENT CONNECTIVITY AI, IOT, AND 5G Explore the economics and technology of AI, IOT, and 5G integration Intelligent Connectivity: AI, IoT, and 5G delivers a comprehensive technological and economic analysis of intelligent connectivity and the integration of artificial intelligence, Internet of Things (IoT), and 5G. It covers a broad range of topics, including Machine-to-Machine (M2M) architectures, edge computing, cybersecurity, privacy, risk management, IoT architectures, and more. The book offers readers robust statistical data in the form of tables, schematic diagrams, and figures that provide a clear understanding of the topic, along with real-world examples of applications and services of intelligent connectivity in different sectors of the economy. Intelligent Connectivity describes key aspects of the digital transformation coming with the 4th industrial revolution that will touch on industries as disparate as transportation, education, healthcare, logistics, entertainment, security, and manufacturing. Readers will also get access to: A thorough introduction to technology adoption and emerging trends in technology, including business trends and disruptive new applications Comprehensive explorations of telecommunications transformation and intelligent connectivity, including learning algorithms, machine learning, and deep learning Practical discussions of the Internet of Things, including its potential for disruption and future trends for technological development In-depth examinations of 5G wireless technology, including discussions of the first five generations of wireless tech Ideal for telecom and information technology managers, directors, and engineers, Intelligent Connectivity: AI, IoT, and 5G is also an indispensable resource for senior undergraduate and graduate students in telecom and computer science programs.

Author: Fred Geyer
Publisher: Frederick Geyer
ISBN: 1734296925
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

Author: Preston So
Publisher: "O'Reilly Media, Inc."
ISBN: 1492087483
Category : Computers
Languages : en
Pages : 542

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Book Description
Get the definitive guide on Gatsby, the JavaScript framework for building blazing fast websites and applications. Used by Nike, Costa Coffee, and other companies worldwide, Gatsby is emerging as one of the key technologies in the Jamstack (JavaScript, APIs, and markup) ecosystem. With this comprehensive guide, you'll learn how to architect, build, and deploy Gatsby sites independently or with CMSs, commerce systems, and other data sources. Author Preston So begins by showing you how to set up a Gatsby site from scratch. From there, youâ??ll learn ways to use Gatsbyâ??s declarative rendering and GraphQL API, build complex offline-enabled sites, and continuously deploy Gatsby sites on a variety of platforms, including Gatsby Cloud. Discover how Gatsby integrates with many data sources and plug-ins Set up, configure, and architect Gatsby sites using Gatsby's CLI, React, JSX, and GraphQL with high performance out of the box Build an independent Gatsby site based on Markdown and data- and content-driven Gatsby sites that integrate with CMSs and commerce platforms Deploy Gatsby sites with full CI/CD and test coverage on a variety of platforms, including Netlify, Vercel, and Gatsby Cloud

Author: Fibry Jati Nugroho
Publisher: European Alliance for Innovation
ISBN: 1631903365
Category : Social Science
Languages : en
Pages : 1089

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Book Description
This book contains the proceedings of the 1st Multidiscipline International Conference (MIC) 2021 will be an annual event hosted by Nusantara Training and Research (NTR). This year (2021), this event was held in collaboration with Nusantara Training and Research (NTR) with Universitas Borobudur Jakarta will be held on virtual conference in 30 October 2021 at Salatiga, Indonesia. We carry the theme "Improving People's Quality in Pandemic Era," trying to continue to synchronize with all aspects in the pandemic era and prepare to face the new normal, as well as future outlook of the field of Call for papers fields to be included in MIC. The scope of this event is multidisciplinary. Starting from social science, economics, education, law, engineering, religion and other sciences. This conference was attended by participants and delegates from various universities from Indonesia, Malaysia, the Philippines, Australia, and Japan. More than 100 participants from academics, practitioners and bureaucrats took part in this event to exchange knowledge according to their research results and competencies.

Author: Mohamed Ben Ahmed
Publisher: Springer Nature
ISBN: 303037629X
Category : Technology & Engineering
Languages : en
Pages : 1284

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Book Description
This book highlights original research and recent advances in various fields related to smart cities and their applications. It gathers papers presented at the Fourth International Conference on Smart City Applications (SCA19), held on October 2–4, 2019, in Casablanca, Morocco. Bringing together contributions by prominent researchers from around the globe, the book offers an invaluable instructional and research tool for courses on computer science, electrical engineering, and urban sciences. It is also an excellent reference guide for professionals, researchers, and academics in the field of smart cities. This book covers topics including: • Smart Citizenship • Smart Education • Digital Business and Smart Governance • Smart Health Care • New Generation of Networks and Systems for Smart Cities • Smart Grids and Electrical Engineering • Smart Mobility • Smart Security • Sustainable Building • Sustainable Environment

Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 1789666023
Category : Business & Economics
Languages : en
Pages : 449

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Book Description
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Author: Tymoteusz Doligalski
Publisher: Routledge
ISBN: 1000530809
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.