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Author: William J. Mitchell Publisher: John Wiley & Sons ISBN: 9780471286660 Category : Architecture Languages : en Pages : 516
Book Description
In Digital Design Media, Second Edition, architects and related design professionals will find a complete conceptual guide to the multidimensional world of computer-aided design. In contrast to the many books that describe how to use particular programs (and which therefore go out of date very quickly), Digital Design Media constructs a lasting theoretical framework, which will make it easier to understand a great number of programs—existing and future—as a whole. Clear structure, numerous historical references, and hundreds of illustrations make this framework both accessible to the nontechnical professional and broadening for the experienced computer-aided designer. The book will be especially valuable to anyone who is ready to expand their work in CAD beyond production drafting systems. The new second edition adds chapters one merging technologies, such as the Internet, but the book’s original content is as valid as ever. Thousands of design students and practitioners have made this book a standard.
Author: William J. Mitchell Publisher: John Wiley & Sons ISBN: 9780471286660 Category : Architecture Languages : en Pages : 516
Book Description
In Digital Design Media, Second Edition, architects and related design professionals will find a complete conceptual guide to the multidimensional world of computer-aided design. In contrast to the many books that describe how to use particular programs (and which therefore go out of date very quickly), Digital Design Media constructs a lasting theoretical framework, which will make it easier to understand a great number of programs—existing and future—as a whole. Clear structure, numerous historical references, and hundreds of illustrations make this framework both accessible to the nontechnical professional and broadening for the experienced computer-aided designer. The book will be especially valuable to anyone who is ready to expand their work in CAD beyond production drafting systems. The new second edition adds chapters one merging technologies, such as the Internet, but the book’s original content is as valid as ever. Thousands of design students and practitioners have made this book a standard.
Author: xtine burrough Publisher: Peachpit Press ISBN: 0132104237 Category : Languages : en Pages : 563
Book Description
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.
Author: Alex Oliszewski Publisher: Taylor & Francis ISBN: 1317356713 Category : Performing Arts Languages : en Pages : 441
Book Description
Digital Media, Projection Design, and Technology for Theatre covers the foundational skills, best practices, and real-world considerations of integrating digital media and projections into theatre. The authors, professional designers and university professors of digital media in live performance, provide readers with a narrative overview of the professional field, including current industry standards and expectations for digital media/projection design, its related technologies and techniques. The book offers a practical taxonomy of what digital media is and how we create meaning through its use on the theatrical stage. The book outlines the digital media/projection designer’s workflow into nine unique phases. From the very first steps of landing the job, to reading and analyzing the script and creating content, all the way through to opening night and archiving a design. Detailed analysis, tips, case studies, and best practices for crafting a practical schedule and budget, to rehearsing with digital media, working with actors and directors, to creating a unified design for the stage with lighting, set, sound, costumes, and props is discussed. The fundamentals of content creation, detailing the basic building blocks of creating and executing digital content within a design is offered in context of the most commonly used content creation methods, including: photography and still images, video, animation, real-time effects, generative art, data, and interactive digital media. Standard professional industry equipment, including media servers, projectors, projection surfaces, emissive displays, cameras, sensors, etc. is detailed. The book also offers a breakdown of all key related technical tasks, such as converging, warping, and blending projectors, to calculating surface brightness/luminance, screen size and throw distance, to using masks, warping content and projection mapping, making this a complete guide to digital media and projection design today. An eResource page offers sample assets and interviews that link to current and relevant work of leading projection designers.
Author: Oliver Deussen Publisher: Springer ISBN: 354027104X Category : Computers Languages : en Pages : 297
Book Description
What is computer graphics and what are the conceptual tasks of research in this area? To the average person the term still conveys more or less the design of - gos and the manipulation of pictures with the help of image-editing programs. However, during the past four decades, computer graphics has evolved into an innovative multifaceted ?eld of research and computing that affects many other sciences. In many areas and for many problems we can best convey an und- standing through images that trigger our sense with the highest capability: our eye. And, what is more, aside from algorithms, formulas, and tables, the c- puter graphics scientist often is able to create beauty. Though it is a beauty of its own, it often fascinates the viewer, especially when complex aesthetic images emerge from simple mathematical concepts. Also, there are only a few other areas that advance as dynamically as inf- matics and especially computer graphics. While CPU capacity still increases and is almost doubled every 18 months, the rendering speed and ef?ciency of graphics boards has increased even more during recent years. Today, images can be rendered in real time that some years ago still required several hours of computing. Parallel to the rapid improvement of computer hardware, many newalgorithms weredevelopedthattoday form the basis for some fundamental changes and achievements in graphics.
Author: Kathryn Riley Publisher: ISBN: 9780131706743 Category : Digital media Languages : en Pages : 0
Book Description
For courses in Document Design, Information Design, Visual Communication, Visual Rhetoric, or Desktop Publishing. Moving beyond a how-to book, Visual Composing: Document Design for Print and Digital Media explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form visually attractive and usable documents. Numerous examples illustrate relevant principles and exercises allow students to both evaluate and design documents. Covering both print and digital media, it presents the research behind best practices and gives students a more sophisticated understanding of why certain design principles are recommended.
Author: Richard A. Gershon Publisher: SAGE Publications ISBN: 1483322548 Category : Language Arts & Disciplines Languages : en Pages : 355
Book Description
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Author: Trudy Milburn Publisher: Lexington Books ISBN: 1498506143 Category : Language Arts & Disciplines Languages : en Pages : 249
Book Description
Communicating User Experience: Applying Local Strategies Researchto Digital Media Design examines how Local Strategies Research (LSR) helps investigate user experiences with digital media. This edited collection uses case studies to examine the way we communicate in the digital age whether between individuals and digital interfaces (such those installed in cars), dyads via mobile phones and online interfaces, or members of a group through a video conference. Milburn and her contributors consider the cultural norms that both inform and are used during interaction to provide a useful methodology that shifts design (particularly HCI) research from a focus on emotional, subjective user experiences to the everyday practices involved in interacting with one another in and through digital devices and interfaces. Communicating User Experience will be a valuable resource for designers and scholars of communication and new media.
Author: Bruce Wands Publisher: John Wiley & Sons ISBN: 9780471390572 Category : Architecture Languages : en Pages : 384
Book Description
This work equips readers with a solid conceptual and critical foundation for digital creativity, presenting both technical explanations and creative techniques.
Author: Nuno Martins Publisher: Springer Nature ISBN: 3030616711 Category : Architecture Languages : en Pages : 624
Book Description
This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.
Author: Daniel D. Gajski Publisher: Pearson ISBN: Category : Computers Languages : en Pages : 472
Book Description
This book is designed to facilitate a thorough understanding of fundamental principles without requiring readers to memorize an excess of confusing technological details. Rather than focusing on techniques for one particular phase of design, it covers the complete design process, from specification to manufacturing.
Author: William J. Mitchell
Author: William J. Mitchell
Author: xtine burrough
Author: Alex Oliszewski
Author: Oliver Deussen
Author: Kathryn Riley
Author: Richard A. Gershon
Author: Trudy Milburn
Author: Bruce Wands
Author: Nuno Martins
Author: Daniel D. Gajski