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Author: Kevin Nichols Publisher: ISBN: 9781937434441 Category : Industrial management Languages : en Pages : 160
Book Description
"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
Author: Kevin Nichols Publisher: ISBN: 9781937434441 Category : Industrial management Languages : en Pages : 160
Book Description
"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
Author: Bharat Anand Publisher: Random House ISBN: 0812995392 Category : Business & Economics Languages : en Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Author: Shailesh Kumar Shivakumar Publisher: Apress ISBN: 1484234170 Category : Business & Economics Languages : en Pages : 486
Book Description
Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You’ll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts
Author: Kohei Arai Publisher: Springer Nature ISBN: 3030731006 Category : Technology & Engineering Languages : en Pages : 1125
Book Description
This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.
Author: Ann Handley Publisher: John Wiley & Sons ISBN: 0470948728 Category : Business & Economics Languages : en Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: GMAC (Graduate Management Admission Council) Publisher: John Wiley & Sons ISBN: 1119576067 Category : Study Aids Languages : en Pages : 995
Book Description
Are you still unprepared for the GMAT? Catch up with the Official Guide. GMAT Official Guide 2021 is the only study guide written by the Graduate Management Admission Council, the makers of the GMAT exam. Get a competitive edge by studying the guide's 950+ questions. The questions are arranged from simplest to hardest, so you'll be able to consistently increase your knowledge as you fly through the guide. Access online the 950 questions in the book (plus an additional 150 online only questions!) complete with detailed answer keys and strategies direct from the makers of the GMAT. You can even use the mobile app to study while you’re at work or school. It's easy to work seamlessly between all of your devices! GMAT Official Guide 2021 comes with: Detailed descriptions of the GMAT’s format and content Comprehensive strategies for performing well on the GMAT Online flashcards to help you retain what you read Complete grammar and quantitative reviews Actual GMAT essay topics along with sample responses and scoring info
Author: Kogan Page Editorial Publisher: Kogan Page Publishers ISBN: 0749497416 Category : Education Languages : en Pages : 724
Book Description
Now in its 50th edition, British Qualifications 2020 is the definitive one-volume guide to every recognized qualification on offer in the United Kingdom. With an equal focus on both academic and professional vocational studies, this indispensable guide has full details of all institutions and organizations involved in the provision of further and higher education, making it the essential reference source for careers advisers, students, and employers. It also contains a comprehensive and up-to-date description of the structure of further and higher education in the UK, including an explanation of the most recent education reforms, providing essential context for the qualifications listed. British Qualifications 2020 is compiled and checked annually to ensure the highest currency and accuracy of this valuable information. Containing details on the professional vocational qualifications available from over 350 professional institutions and accrediting bodies, informative entries for all UK academic universities and colleges, and a full description of the current structural and legislative framework of academic and vocational education, it is the complete reference for lifelong learning and continuing professional development in the UK.
Author: Serpil UCAR Publisher: Efe Akademi Yayınları ISBN: 6256939069 Category : Education Languages : en Pages : 115
Book Description
CHAPTER-1 AN OVERVIEWING OF ONLINE LEARNING CHALLENGES AND PROSPECTS Ceren DOĞAN, Betül BAL GEZEGİN CHAPTER-2 ASSESSMENT IN ONLINE LEARNING: PRINCIPLES OF EFFECTIVE ONLINE EVALUATION Mustafa SIRAKAYA, Ece LEVENTOĞLU CHAPTER-3 TEACHER-STUDENT INTERPERSONAL RELATIONSHIP, EFL LEARNERS’ MOTIVATION AND AUTONOMY IN ONLINE LEARNING Elham ZARFSAZ, Serpil UÇAR CHAPTER-4 TEACHERS’ WELLBEING IN ONLINE COURSES Parisa YEGANEHPOUR CHAPTER-5 UNDERGRADUATE STUDENTS’ ACADEMIC SUCCESS IN ONLINE LEARNING ENVIRONMENTS: THE ROLE OF SELF-REGULATION Serpil UÇAR, Elham ZARFSAZ CHAPTER-6 ACTIVITIES AND TOOLS FOR WORKING COLLABORATIVELY AND INDEPENDENTLY Yeliz YAZICI DEMİR
Author: Frank J. Furrer Publisher: Springer Nature ISBN: 365837182X Category : Computers Languages : en Pages : 559
Book Description
Cyber-physical systems (CPSs) consist of software-controlled computing devices communicating with each other and interacting with the physical world through sensors and actuators. Because most of the functionality of a CPS is implemented in software, the software is of crucial importance for the safety and security of the CPS. This book presents principle-based engineering for the development and operation of dependable software. The knowledge in this book addresses organizations that want to strengthen their methodologies to build safe and secure software for mission-critical cyber-physical systems. The book: • Presents a successful strategy for the management of vulnerabilities, threats, and failures in mission-critical cyber-physical systems; • Offers deep practical insight into principle-based software development (62 principles are introduced and cataloged into five categories: Business & organization, general principles, safety, security, and risk management principles); • Provides direct guidance on architecting and operating dependable cyber-physical systems for software managers and architects.
Author: Kevin Nichols
Author: Kevin Nichols
Author: Bharat Anand
Author: Shailesh Kumar Shivakumar
Author: Kohei Arai
Author: Ann Handley
Author: GMAC (Graduate Management Admission Council)
Author: Kogan Page Editorial
Author: Mr. Gunawan Widjaja
Author: Serpil UCAR
Author: Frank J. Furrer