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Author: Béatrice Collin Publisher: John Wiley & Sons ISBN: 1119706017 Category : Business & Economics Languages : en Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Author: Béatrice Collin Publisher: John Wiley & Sons ISBN: 1119706017 Category : Business & Economics Languages : en Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Author: Kazutami Sakamoto Publisher: Elsevier ISBN: 0128020547 Category : Technology & Engineering Languages : en Pages : 856
Book Description
Cosmetic Science and Technology: Theoretical Principles and Applications covers the fundamental aspects of cosmetic science that are necessary to understand material development, formulation, and the dermatological effects that result from the use of these products. The book fulfills this role by offering a comprehensive view of cosmetic science and technology, including environmental and dermatological concerns. As the cosmetics field quickly applies cutting-edge research to high value commercial products that have a large impact in our lives and on the world's economy, this book is an indispensable source of information that is ideal for experienced researchers and scientists, as well as non-scientists who want to learn more about this topic on an introductory level. - Covers the science, preparation, function, and interaction of cosmetic products with skin - Addresses safety and environmental concerns related to cosmetics and their use - Provides a graphical summary with short introductory explanation for each topic - Relates product type performance to its main components - Describes manufacturing methods of oral care cosmetics and body cosmetics in a systematic manner
Author: Rolando Gomez Publisher: Amherst Media ISBN: 1608950778 Category : Photography Languages : en Pages : 325
Book Description
Nude and beauty photographers can find the invaluable highimpact techniques in this exhaustively illustrated manual that covers everything from compositional tips for clothing, accessories, and poses to more technical challenges such as lighting, lens selection, and exposure, demonstrating how to produce stunning, worldclass images using minimal equipment without accruing a burdening investment. Beginning with the Four S's of glamour photography (sexiness, sultriness, sensuality, and seductiveness), amateurs and professionals alike are shown new ways to achieve beautiful shots, with additional tips on working with models that include methods for accentuating assets while minimizing flaws and initiating comfortable working relationships. Photographers are also shown how to turn their hobby into a successful career, or enhance the productivity and income of an existing business by honing marketing and advertising skills and mastering the art of generating business by referral. Based on the author's popular website (garageglamour.com), this guide offers helpful instruction to creating glamorous, sexy images like those seen in Playboy, Maxim, and other men's magazines.
Author: Mad Publishing Publisher: ISBN: 9781481924627 Category : Photography Languages : en Pages : 106
Book Description
This book will in detail explain the art of digital retouching in a darkroom that never goes out of style. Learn techniques of beauty, fashion and portrait photography and retouching using Photoshop. Master darkroom specialist Steve Anchell is back to prove it in this long-awaited third edition of his enormously successful Darkroom Cookbook. Packed with over 200 "recipes," some common and others rare gems, you'll discover something new every time you open this guide, whether you're new to the darkroom or have been making your own prints for years. In addition to the formulas, you'll find tons of useful information on developers, push-processing, where to get darkroom equipment, how to set up your own darkroom, how to work and play in your darkroom safely, and much more.
Author: Kim Goodwin Publisher: John Wiley & Sons ISBN: 1118079884 Category : Computers Languages : en Pages : 770
Book Description
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Author: Aaron Tabor Publisher: William Andrew ISBN: 0815520301 Category : Business & Economics Languages : en Pages : 582
Book Description
Nutritional cosmetics is an emerging area of intense research and marketing and encompasses the concept that orally consumed dietary products can support healthier and more beautiful skin. There are numerous dietary ingredients now being marketed for their potential skin health and beauty benefits and many of these are supported by growing scientific evidence. The purpose of this book is to compile the scientific evidence showing the potential benefits of some of the more extensively researched ingredients. As far as possible, information about the benefits of ingredients consumed orally for skin health is presented. The information contained in this book will help provide insights into an emerging research area and provide scientific background for the potential clinical effectiveness for some of the better researched nutricosmetic ingredients. ABOUT THE EDITORS Aaron Tabor, M.D. is the CEO of Physicians Pharmaceuticals and author of The Revival Slim & Beautiful Diet. A graduate of the Johns Hopkins School of Medicine, Dr. Tabor oversees all clinical research on the Revival Slim & Beautiful Diet plan, conducting randomized, double-blinded, placebo-controlled studies at leading hospitals in the U.S. Areas of note include weight loss, skin/hair/nail appearance, energy, menopause, PMS, cholesterol, memory, and diabetic health. He is also responsible for directing new Revival product development based on clinical research results. Robert M. Blair, Ph.D. is the Research Manager for Physicians Pharmaceuticals, Inc. and manages the daily activities of the Research and Nutrition departments. Dr. Blair received his Ph.D. from Oklahoma State University in the field of Reproductive Physiology. Before joining Physicians Pharmaceuticals, Inc., he worked as an Assistant Professor of Comparative Medicine at the Wake Forest University School of Medicine where he examined the effects of dietary soy on cardiovascular health and cognitive function. - Reviews the most-popular and most-researched nutricosmetic ingredients - Presents information specifically about the benefits of ingredients consumed orally for skin health - Considers the benefits of whey protein, rosemary, soy – and green tea and milk thistle, specifically, for protection against sun damage and photocarcinogenesis - Provides information on antioxidants, incl: potential benefits of botanical antioxidants; carotenoids; coenzyme Q10; healthy fruits; olive fruit; and natural enzymes
Author: Byung-Chul Han Publisher: John Wiley & Sons ISBN: 1509515135 Category : Social Science Languages : en Pages : 120
Book Description
Beauty today is a paradox. The cult of beauty is ubiquitous but it has lost its transcendence and become little more than an aspect of consumerism, the aesthetic dimension of capitalism. The sublime and unsettling aspects of beauty have given way to corporeal pleasures and 'likes', resulting in a kind of 'pornography' of beauty. In this book, cultural theorist Byung-Chul Han reinvigorates aesthetic theory for our digital age. He interrogates our preoccupation with all things slick and smooth, from Jeff Koon's sculptures and the iPhone to Brazilian waxing. Reaching far deeper than our superficial reactions to viral videos and memes, Han reclaims beauty, showing how it manifests itself as truth, temptation and even disaster. This wide-ranging and profound exploration of beauty, encompassing ethical and political considerations as well as aesthetic, will appeal to all those interested in cultural and aesthetic theory, philosophy and digital media.
Author: Ammitsu Publisher: Kodansha America LLC ISBN: 1642128929 Category : Comics & Graphic Novels Languages : en Pages : 172
Book Description
Having expressed their feelings for each other, Ran and Akira finally start dating. Akira seems to shine even brighter than before they were dating. But thanks to a casual word from her friend Tomo, Ran finds her heart pounding around Akira even more. How will she react to a certain proposal of Akira's ... ?!
Author: Béatrice Collin
Author: Béatrice Collin
Author: Yrjö Sepänmaa
Author: Kazutami Sakamoto
Author: Rolando Gomez
Author: Mad Publishing
Author: Kim Goodwin
Author: Aaron Tabor
Author: Young Won Park
Author: Byung-Chul Han
Author: Ammitsu