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Author: Anders Sorman-Nilsson Publisher: John Wiley & Sons ISBN: 1118641396 Category : Business & Economics Languages : en Pages : 263
Book Description
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Author: Anders Sorman-Nilsson Publisher: John Wiley & Sons ISBN: 1118641396 Category : Business & Economics Languages : en Pages : 263
Book Description
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Author: Anders Sorman-Nilsson Publisher: John Wiley & Sons ISBN: 0730332861 Category : Business & Economics Languages : en Pages : 246
Book Description
Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
Author: International Telegraph and Telephone Consultative Committee. Plenary Assembly Publisher: ISBN: Category : Telegraph Languages : en Pages : 628
Author: International Telegraph and Telephone Consultative Committee. Plenary Assembly Publisher: ISBN: Category : Data transmission systems Languages : en Pages : 416
Author: International Telegraph and Telephone Consultative Committee. Plenary Assembly Publisher: ISBN: Category : Telecommunication Languages : en Pages : 576
Author: Anders Sorman-Nilsson Publisher: John Wiley & Sons ISBN: 1118641388 Category : Business & Economics Languages : en Pages : 263
Book Description
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Author: Suseela Yesudian Publisher: Springer ISBN: 1137268557 Category : Business & Economics Languages : en Pages : 123
Book Description
Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?
Author: Karen James Publisher: John Wiley & Sons ISBN: 0730322467 Category : Business & Economics Languages : en Pages : 240
Book Description
A witty, insightful guide to rediscovering Purpose and leading like you mean it On Purpose is a modern-day business book for those who want to steer their work — and life — back on course. When your head and heart connect in both, our humanity becomes the hero in the story. Shed the mediocrity that comes from halfhearted decision-making, and rediscover your PLOT — Purpose, Leadership, Operations, and Technology — as you learn to live and lead with purpose. This insightful guide provides a framework for re-evaluating your direction, then stepping back and re-aiming the ship. It starts with a fable that illustrates just how businesses lose their PLOT every day, then digs down to the nitty-gritty to give you the actionable steps and practical advice you need to climb out of the rut. Deliberately ironic and witty, this book presents a fun, but informative read that is anything but cynical. You'll learn from the author's own successes using PLOT in her career, as she turned a $9M business into a $100M business and went on to drive international and domestic philanthropic ventures and leadership training programmes. PLOT will become the most practical four-letter word you'll ever use. This book shows you how a simple framework can become the turnaround your organisation and life so desperately need. Get your work on target Shift engagement methods for better results Leverage technology into a purposeful tool Get up and act You may already have a documented vision and mission statement, but that's no longer sufficient. You need to act and lead with purpose, every day, in every decision you make. You need to recognise and utilise good people and tools, and redefine your goals to make them worth striving for. On Purpose shows you how, and gives you the practical, tested guidance you need to start moving in the right direction.
Author: Matt Church Publisher: John Wiley & Sons ISBN: 0730304914 Category : Business & Economics Languages : en Pages : 212
Book Description
Discover the secrets of motivational, inspirational, and transformational leadership Great leaders do much more than just make decisions; they inspire those around them to excellence and form the vital link between strategy and execution. Amplifiers explains how great leaders use the art and practice of motivational leadership to light the path to success and inspire others to take that journey with them. Written by Matt Church, one of the top motivational speakers in Australia, this practical, powerful guide explores how great leaders move people to action and excellence—and how you can do the same. Church gives you the essential skills and strategies of motivational leadership, from effective communication frameworks and roles to proven guidance on choosing high-impact words when speaking to others. Includes lessons from such motivational speakers as Julius Caesar, Winston Churchill, Bobby Kennedy, and Barack Obama, among others Features case studies from successful companies that have discovered and profited from the power of motivational leadership Arms readers with tactical tips and actions for inspirational leadership Written by one of the most successful and well-known motivational speakers in Australia Great leaders aren't born; they're made. For anyone who leads people, motivational leadership is the key to turning strategy into success. Read Amplifiers and boost your leadership skills to a higher level.
Author: Jason Fox Publisher: John Wiley & Sons ISBN: 0730307662 Category : Business & Economics Languages : en Pages : 213
Book Description
Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money). This book shows you how to take a third new approach – designing the work itself to be inherently motivating. Combining the best elements of three distinct fields—motivational science, game design, and agile management—this book shows you how to positively influence behaviour through better work and project design. This game changing book: Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace Is ideal for any leader or manager looking to take their workplace culture in a new direction Includes practical advice for creating highly productive, motivated and innovative teams Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients – from the executives of multinational organisations, through to the directors of switched-on startups. The Game Changer will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people.
Author: Anders Sorman-Nilsson
Author: Anders Sorman-Nilsson
Author: Anders Sorman-Nilsson
Author: International Telegraph and Telephone Consultative Committee. Plenary Assembly
Author: International Telegraph and Telephone Consultative Committee. Plenary Assembly
Author: International Telegraph and Telephone Consultative Committee. Plenary Assembly
Author: Anders Sorman-Nilsson
Author: Suseela Yesudian
Author: Karen James
Author: Matt Church
Author: Jason Fox