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Author: Peter Engelhardt Publisher: Global Publishing Group ISBN: 1925282740 Category : Business & Economics Languages : en Pages : 164
Book Description
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the "noise" and be remembered for its uniqueness.4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand. Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member.
Author: Peter Engelhardt Publisher: Global Publishing Group ISBN: 1925282740 Category : Business & Economics Languages : en Pages : 164
Book Description
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the "noise" and be remembered for its uniqueness.4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand. Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member.
Author: Jack Trout Publisher: John Wiley & Sons ISBN: 111804536X Category : Business & Economics Languages : en Pages : 278
Book Description
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Author: Wendy W. Murawski Publisher: Corwin Press ISBN: 1452269483 Category : Education Languages : en Pages : 185
Book Description
"An all-in-one book—a lighthearted and well grounded introduction to collaboration, how it can improve education for all children, and its role in effectively educating students with special needs. Murawski and Spencer tell it like it is, and they do so with humor and straight talk." —Lynne Cook, Professor, School of Education California State University, Dominguez Hills "As a kid who struggled in school, this is the book that I wish every one of my teachers had read. It is a stunning achievement and huge step forward to making all schools inclusive of all learners!" —Johnathan Mooney, Author, The Short Bus: A Journey Beyond Normal Collaboration 101 for teachers, parents, and school communities Teachers in both general and special education classrooms are being asked to collaborate to give all students access to the general education curriculum. The challenge is that teachers receive very little training in how to work together to educate students successfully. Do you wonder how to get started, how much time it will take, and what the results will be? Collaborate, Communicate, and Differentiate! addresses those issues and more, taking collaboration out of the abstract and supplying easy-to-use strategies that apply to daily tasks such as Planning and differentiating instruction Communicating with families Using Universal Design for Learning to form instruction Assessing students with diverse backgrounds and abilities Co-teaching Coordinating with all staff members This reader-friendly text ties each strategy to the goal of improving student outcomes. Included are vignettes, In a Nutshell and Eye on the Research quick-reference guides, reproducible forms, Principal Points to share with administrators, and a companion website. Educators who have wondered how to make collaboration reasonable, feasible, and time-efficient will find the answers in this book!
Author: Gloria Chan Publisher: Routledge ISBN: 131751324X Category : Psychology Languages : en Pages : 326
Book Description
Hidden Youth and the Virtual World examines the phenomenon of ‘hidden youth’ or hikikomori, as it is better known in Japan as well as Hong Kong. Exposure to the Internet has allowed these young persons to develop a high level of capability within the virtual world, however these are skills that are not highly valued by society. This book uncovers the truth about hidden youth, the causes, coping strategies, power relations between them and adults in society, and their relationship with the virtual world. Key topics surrounding the phenomenon of hidden youth are explored in detail, including: The framework of Social Censure Theory The theoretical concepts of hegemony and the impact that labelling by the Government, the media and institutions has had on hidden youth The willingness of the hidden youth to remain hidden within the virtual world Subcultures as a platform for hidden youth empowerment This is a particularly useful volume to researchers in child and adolescent psychology, clinical psychology, counselling and psychotherapy, school psychology, sociology, social work, and youth policy; as well as youth workers, school counsellors and mental health professionals, and will appeal to the interest of both academics and practitioners alike.
Author: Dr Chares Demetriou Publisher: Ashgate Publishing, Ltd. ISBN: 1409443515 Category : Political Science Languages : en Pages : 321
Book Description
Dynamics of Political Violence examines how violence emerges and develops from episodes of contentious politics. By considering a wide range of empirical cases, such as anarchist movements, ethno-nationalist and left-wing militancy in Europe, contemporary Islamist violence, and insurgencies in South Africa and Latin America, this volume of research identifies the forces that shape radicalization and violent escalation and contributes to the process-and-mechanism-based models of contentious politics that have been developing over the past decade in both sociology and political science.
Author: Joseph H. Carens Publisher: OUP Oxford ISBN: 0191522937 Category : Political Science Languages : en Pages : 296
Book Description
This book contributes to contemporary debates about multiculturalism and democratic theory by reflecting upon the ways in which claims about culture and identity are actually advanced by immigrants, national minorities, aboriginals and other groups in a number of different societies. Carens advocates a contextual approach to theory that explores the implications of theoretical views for actual cases, reflects on the normative principles embedded in practice, and takes account of the ways in which differences between societies matter. He argues that this sort of contextual approach will show why the conventional liberal understanding of justice as neutrality needs to be supplemented by a conception of justice as evenhandedness and why the conventional conception of citizenship is an intellectual and moral prison from which we can be liberated by an understanding of citizenship that is more open to multiplicity and that grows out of practices we judge to be just and beneficial.
Author: Van Bael & Bellis Publisher: Kluwer Law International B.V. ISBN: 9041154051 Category : Law Languages : en Pages : 1618
Book Description
This new Sixth Edition of a major work by the well-known competition law team at Van Bael & Bellis in Brussels brings the book up to date to take account of the many developments in the case law and relevant legislation that have occurred since the Fifth Edition in 2010. The authors have also taken the opportunity to write a much-extended chapter on private enforcement and a dedicated section on competition law in the pharmaceutical sector. As one would expect, the new edition continues to meet the challenge for businesses and their counsel, providing a thoroughly practical guide to the application of the EU competition rules. The critical commentary cuts through the theoretical underpinnings of EU competition law to expose its actual impact on business. In this comprehensive new edition, the authors examine such notable developments as the following: important rulings concerning the concept of a restriction by object under Article 101; the extensive case law in the field of cartels, including in relation to cartel facilitation and price signalling; important Article 102 rulings concerning pricing and exclusivity, including the Post Danmark and Intel judgments, as well as standard essential patents; the current block exemption and guidelines applicable to vertical agreements, including those applicable to the motor vehicle sector; developments concerning online distribution, including the Pierre Fabre and Coty rulings; the current guidelines and block exemptions in the field of horizontal cooperation, including the treatment of information exchange; the evolution of EU merger control, including court defeats suffered by the Commission and the case law on procedural infringements; the burgeoning case law related to pharmaceuticals, including concerning reverse payment settlements; the current technology transfer guidelines and block exemption; procedural developments, including in relation to the right to privacy, access to file, parental liability, fining methodology, inability to pay and hybrid settlements; the implementation of the Damages Directive and the first interpretative rulings. As a comprehensive, up-to-date and above all practical analysis of the EU competition rules as developed by the Commission and EU Courts, this authoritative new edition of a classic work stands alone. Like its predecessors, it will be of immeasurable value to both business persons and their legal advisers.
Author: Peter Engelhardt
Author: Peter Engelhardt
Author: Christopher McMullan
Author: Jack Trout
Author: Wendy W. Murawski
Author: 
Author: United States. Natural Resources Conservation Service
Author: Gloria Chan
Author: Dr Chares Demetriou
Author: Joseph H. Carens
Author: Van Bael & Bellis