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Author: Jerry M. Rosenberg Publisher: ISBN: Category : Business & Economics Languages : en Pages : 296
Book Description
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising
Author: Jerry M. Rosenberg Publisher: ISBN: Category : Business & Economics Languages : en Pages : 296
Book Description
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising
Author: Steve Baron Publisher: MacMillan ISBN: 9780333537589 Category : Retail trade Languages : en Pages : 0
Book Description
Collates and defines terms emanating from the Department of Retail Marketing at Manchester Polytechnic and top companies in retailing.
Author: Dimitri Koumbis Publisher: Bloomsbury Publishing ISBN: 1472568621 Category : Business & Economics Languages : en Pages : 193
Book Description
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Author: Rona Ostrow Publisher: Fairchild Books ISBN: 9781563673443 Category : Design Languages : en Pages : 0
Book Description
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
Author: Rosemary Varley Publisher: Routledge ISBN: 113433821X Category : Business & Economics Languages : en Pages : 296
Book Description
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management.
Author: John Donnellan Publisher: Bloomsbury Publishing USA ISBN: 1609014901 Category : Business & Economics Languages : en Pages : 461
Book Description
The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.
Author: Jerry M. Rosenberg
Author: Jerry M. Rosenberg
Author: Steve Baron
Author: Dimitri Koumbis
Author: Rona Ostrow
Author: Rosemary Varley
Author: Robert Desmond Driscoll
Author: Murray Krieger
Author: Ernest H. Risch
Author: John Williams Wingate
Author: John Donnellan