Author: Dionisio Cámara
Publisher:
ISBN: 9788474853445
Category : Business & Economics
Languages : de
Pages : 695
Book Description
Diccionario de Marketing (Marketing Dictionary)
Author: Dionisio Cámara
Publisher:
ISBN: 9788474853445
Category : Business & Economics
Languages : de
Pages : 695
Book Description
Publisher:
ISBN: 9788474853445
Category : Business & Economics
Languages : de
Pages : 695
Book Description
Spanish Dictionary of Marketing - Diccionario Del Marketing
Author: J. B. Gonzalez
Publisher:
ISBN: 9780785989219
Category :
Languages : en
Pages : 273
Book Description
Publisher:
ISBN: 9780785989219
Category :
Languages : en
Pages : 273
Book Description
The Dictionary of Marketing
Author: Azaz Motiwala
Publisher: Lulu.com
ISBN: 1435705122
Category : Business & Economics
Languages : en
Pages : 296
Book Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Publisher: Lulu.com
ISBN: 1435705122
Category : Business & Economics
Languages : en
Pages : 296
Book Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Dictionary of Marketing Terms
Author: Peter D. Bennett
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Dictionary of Marketing Terms
Author: Jane Imber
Publisher: Barron's Educational Series, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
Book Description
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Publisher: Barron's Educational Series, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
Book Description
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Macmillan Dictionary of Marketing and Advertising
Author: Michael John Baker
Publisher: Palgrave
ISBN: 9780333715666
Category : Advertising
Languages : en
Pages : 293
Book Description
Publisher: Palgrave
ISBN: 9780333715666
Category : Advertising
Languages : en
Pages : 293
Book Description
Dictionary of Marketing & Advertising
Author: Michael J. Baker
Publisher: Nichols Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
Book Description
Publisher: Nichols Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
Book Description
International Dictionary of Marketing and Communication
Author: Frank William. Jefkins
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 397
Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 397
Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
The Dictionary of Marketing
Author: Rona Ostrow
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Dictionary of Marketing
Author: Wolfgang J. Koschnick
Publisher: Gower Publishing Company, Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 668
Book Description
This dictionary contains more than 5000 definitions and explanations of the terms used in the fields of marketing and advertising. In cases where a term or definition was originated by, or is otherwise closely linked with, a specific person, the name is given in parenthesis.
Publisher: Gower Publishing Company, Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 668
Book Description
This dictionary contains more than 5000 definitions and explanations of the terms used in the fields of marketing and advertising. In cases where a term or definition was originated by, or is otherwise closely linked with, a specific person, the name is given in parenthesis.