Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business PDF Download

Author: Travis Carson
Publisher: 9 Inch Marketing
ISBN: 9781732665279
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
Excel Under Pressure Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of Market Force, the book provides perspective and tools for winning in sales and client management. The book consists of three main sections: Section I outlines the Why. Here we explore our metaphor of the Diamond Goldfish. We'll share the reasoning behind the diamond as a metaphor and the symbolism of the goldfish. The section will also explore our human biology, examine the impact of pressure, and uncover the four behavioral styles (Control, Influence, Power, and Authority). Section II explains the What. Here we share the process of leveraging the Diamond Rule. We'll uncover how to M.I.N.E. for diamonds with the four-step process of Mindset, Identify, Neutralize, and Empathize. Section III showcases the How. We explore each stage of the sales process using Market Force principles. First, we'll examine the Big Picture. Then we'll look in turn at setting the foundation, hosting the first meeting, and working the sale. We reveal how to acknowledge success and set-up for the next go-around. We'll finish the section by discussing the Diamond Rule Matrix, a quick reference guide to assess how your behavioral style works best with each of the four styles. Praise for Diamond Goldfish "In a clever, practical, tactical, and biological (yes, biological) framework, Diamond Goldfish will help you to recognize four different types of stakeholders you meet with when you are selling. You'll also discover their primary response to pressure, as well as how to best to resolve their concerns." - ANTHONY IANNARINO, BEST-SELLING AUTHOR OF THE ONLY SALES GUIDE YOU'LL EVER NEED, EAT THEIR LUNCH, AND THE LOST ART OF CLOSING "If put into practice on a wide scale, this brilliant Diamond Rule concept has the potential to revolutionize how business relationships work, producing improved results for everyone involved, both emotionally and financially." - STEVE SIPRESS, FOUNDER AND PRESIDENT OF CEO SCOTTSDALE AND SUCCESSFUL SELLING SYSTEMS, INC Ready to upgrade your humanware and achieve prosperity in business?

Author: James Ellis
Publisher:
ISBN:
Category :
Languages : en
Pages : 328

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Book Description
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Author: Gregg Michael Levoy
Publisher: Harmony
ISBN: 0609803700
Category : Self-Help
Languages : en
Pages : 349

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Book Description
How do we know if we're following our true callings? How do we sharpen our senses to cut through the distractions of everyday reality and hear the calls that are beckoning us? is the first book to examine the many kinds of calls we receive and the great variety of channels through which they come to us. A calling may be to do something (change careers, go back to school, have a child) or to be something (more creative, less judgmental, more loving). While honoring a calling's essential mystery, this book also guides readers to ask and answer the fundamental questions that arise from any calling: How do we recognize it? How do we distinguish the true call from the siren song? How do we handle our resistance to a call? What happens when we say yes? What happens when we say no? Drawing on the hard-won wisdom and powerful stories of people who have followed their own calls, Gregg Levoy shows us the many ways to translate a calling into action. In a style that is poetic, exuberant, and keenly insightful, he presents an illuminating and ultimately practical inquiry into how we listen and respond to our calls, whether at work or at home, in our relationships or in service. Callings is a compassionate guide to discovering your own callings and negotiating the tight passages to personal power and authenticity.

Author: Radclyffe Hall
Publisher: Read Books Ltd
ISBN: 1473374081
Category : Fiction
Languages : en
Pages : 464

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Book Description
This early work by Radclyffe Hall was originally published in 1928 and we are now republishing it with a brand new introductory biography. 'The Well of Loneliness' is a novel that follows an upper-class Englishwoman who falls in love with another woman while serving as an ambulance driver in World War I. Marguerite Radclyffe Hall was born on 12th August 1880, in Bournemouth, England. Hall's first novel The Unlit Lamp (1924) was a lengthy and grim tale that proved hard to sell. It was only published following the success of the much lighter social comedy The Forge (1924), which made the best-seller list of John O'London's Weekly. Hall is a key figure in lesbian literature for her novel The Well of Loneliness (1928). This is her only work with overt lesbian themes and tells the story of the life of a masculine lesbian named Stephen Gordon.

Author: Lauren McGhee
Publisher: 9 Inch Marketing
ISBN: 9781732665224
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Unlocking the 15 Keys to Employee Engagement Green Goldfish 2.0 is based on the simple premise that employees are the key drivers of customer experience and that "Happy Employees Create Happy Customers." The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. The book is based on the findings of the Green Goldfish Project, an effort which crowdsourced over 1,001 examples of signature added value for employees. Key themes emerged from the Project and the book is filled with over 200 examples. Creating Green Goldfish in your organization provides three benefits: 1. Differentiation - Doing little extras provide a tangible way to stand out in a sea of sameness. The little extra gives the company a "remark"able difference or set of signature differences. 2. Retention - If you keep employees happy, they tend to stick around longer. 3. Word of mouth - By creating a culture that attracts talent, you can become a desired place to work. The result is that you'll get more "A" players. The book is broken into three main sections: Section I: Here we outline the "Why" This part of our book explores the reasons for focusing on engagement and where the metaphor of a Goldfish originated. Section II: This is where we explore the "Ingredients" We'll uncover the five R.U.L.E.S. for creating a Green Goldfish: Relevant, Unexpected, Limited, Expressive and Sticky. Section III: The "What" Here we share the 15 different types of Green Goldfish and the categories they fall under: the three B's: Building, Belonging, and Becoming. Praise for Green Goldfish 2.0: "So often overlooked, and so very vital to building company value... empowering employees to support each other and the brand. Green Goldfish 2.0 will walk you step-by-step through achieving this critical goal." - TED RUBIN, AUTHOR OF RETURN ON RELATIONSHIP "Green Goldfish 2.0 shows how to manage employees by commitment and not control. Bravo " - BARRY MOLTZ, AUTHOR OF BAM, BOUNCE, AND GETTING BUSINESS UNSTUCK "Green Goldfish 2.0 takes customer service to a whole new level by focusing on EMPLOYEE service, and how to do well by your employees - so they take care of your customers. Packed with stories, insights and R.U.L.E.S. any company can follow, this book is a must-read for managers of companies of all shapes and sizes who know that employees don't leave jobs--they leave managers, especially when they don't feel your love and appreciation. Pick this up, and start engaging your team and making more GREEN " - PHIL GERBYSHAK, AUTHOR OF THE NAKED TRUTH OF SOCIAL MEDIA

Author: Phil Factor
Publisher: Red Gate Books
ISBN: 9781906434199
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Phil Factor is a legend in his own runtime. Scurrilous, absurd, confessional and scathing by turns, Confessions of an IT Manager targets the idiocy, incompetence and overreach of the IT management industry from vantage point all the way up and down the greasy pole. Phil Factor (real name witheld to protest the guilty) has over 20 years experience in the IT industry, specializing in database-intensive applications. For withering insight into the human weaknesses and farcical levels of ineptitude that bring IT projects to their knees, plus occasional escapes into burnished pastiche and cock-a-leg doggerel there is no funnier, more illuminating commentary on the IT crowd.

Author: Stan Phelps
Publisher:
ISBN: 9780984983834
Category :
Languages : en
Pages : 180

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Book Description
According to a recent study, 76% of customers expect brands to understand their individual needs. In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data, and analytics to create a competitive advantage and increase customer loyalty.

Author: Brian Doyle
Publisher: 9 Inch Marketing
ISBN: 9781732665231
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
How do you successfully lead the five generations in today's workforce? It's not a one-size-fits-all approach. You need the tools to navigate. Filled with over 100 case studies, Gray Goldfish provides the definitive map for leaders to follow as they recruit, train, manage, and inspire across the generations.

Author: Robin Sharma
Publisher: Jaico Publishing House
ISBN: 9388423542
Category : Self-Help
Languages : en
Pages : 1892

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Book Description
THE ROBIN SHARMA LIBRARY FOR LEGENDS [AND EVERYDAY HEROES] Includes 8 international bestsellers New Collector’s Edition has all of Robin Sharma’s bestselling titles in one pack. Includes FREE The Monk Who Sold His Ferrari audiobook read by the author. Volume 1 - The 5 am Club Volume 2 - The Monk Who Sold His Ferrari (With free audiobook) Volume 3 - Discover Your Destiny Volume 4 - Family Wisdom Volume 5 - Who Will Cry When You Die? Volume 6 - The Greatness Guide Volume 7 - The Mastery Manual Volume 8 - The Leader Who Had No Title ROBIN SHARMA is a globally respected humanitarian. Widely considered one of the world’s top leadership and personal optimization advisors, his clients include famed billionaires, professional sports superstars and many Fortune 100 companies. The author’s #1 bestsellers, such as The Monk Who Sold His Ferrari, The Greatness Guide and The Leader Who Had No Title are in over 92 languages, making him one of the most broadly read writers alive today. Go to robinsharma.com for more inspiration + valuable resources to upgrade your life “Robin Sharma’s Following Rivals that of the Dalai Lama.” The Times of India “Global Humanitarian.” CNN “Leadership Legend.” Forbes

Author: Evan Carroll
Publisher: 9 Inch Marketing
ISBN: 9781732665255
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed? We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish. Call to Action Your brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want. The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish. Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story "Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel "If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life