Development Communication Principles PDF Download

Author: Charles Okigbo
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 396

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Book Description

Author: Paolo Mefalopulos
Publisher: World Bank Publications
ISBN: 0821375237
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.

Author: Nora Cruz Quebral
Publisher: College of Agriculture University of Philippines
ISBN:
Category : Agriculture
Languages : en
Pages : 194

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Author: Lina Abd El Ghaffar
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 0

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Book Description
Abstract: Development communication originated as a post-war term meaning "the application of communication strategies and principles in the developing world.". As time went by, various definitions of development communication emerged, each reflecting its political agenda and interests. A more recent definition states that development communication aims to remove constraints for an increasingly participatory and equal society. Sustainability and inclusivity are at the heart of effective development. The current development communication paradigms are the top down Dominant paradigm which is criticized for not being inclusive and the bottom up Participatory paradigm which is criticized for not being sustainable. Based on the Seven Principles of Learning, this study suggests a new learning paradigm for development communication which bridges the gap between both afore mentioned paradigms. The suggested paradigm is more audience-centric than the current dominant paradigm and more structured than the current participatory paradigm. The suggested learning paradigm builds its conceptual model around the development communication campaign audience's internal and external factors that directly influence their decision making. Those factors also determine if they receive the message and how they process it.

Author: Kanwar B. Mathur
Publisher: Allied Publishers
ISBN: 9788170231837
Category : Communication
Languages : en
Pages : 116

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Book Description

Author: Karin Gwinn Wilkins
Publisher: John Wiley & Sons
ISBN: 1118505360
Category : Social Science
Languages : en
Pages : 654

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Book Description
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change

Author: Uma Narula
Publisher:
ISBN: 9788124101643
Category : Communication in economic development
Languages : en
Pages : 0

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Book Description
This book applies a systematic communication perspective to the 40 plus years of development experience in the world. The communication perspective demonstrates that the role of commuincation in development is not limited to media technologies or to the economies of mass media, it is a way of thinking about the interaction among all development agents involved. It is an analytical review of development therories and practice both from international and India perspectives.

Author: Thomas D. Stewart
Publisher: Addison-Wesley Longman
ISBN: 9780321078933
Category : Communication
Languages : en
Pages : 0

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Book Description
This book is a concise, easy-to-read introduction to the major research methods in communication, with accompanying hands-on learning activities. Principles of Research in Communication introduces students to the methods of research used specifically in the communication discipline. While most competing texts provide some overview of library research and the development of a research bibliography and literature review, this book provides a more comprehensive introduction to such research and includes the most timely information concerning citations using the American Psychological Association Style. The text provides the foundation necessary to comprehend published research and implement simple research investigation, even for students with little or no previous scientific experience.

Author: Jan Servaes
Publisher:
ISBN: 9788178297729
Category : Communication
Languages : en
Pages : 428

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Book Description
This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...

Author: Craig E. Johnson
Publisher: Waveland Press
ISBN: 1478637072
Category : Language Arts & Disciplines
Languages : en
Pages : 592

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Book Description
Leadership: A Communication Perspective has been at the forefront of university and college leadership courses for nearly three decades, providing a compelling, authoritative introduction to leadership as a communication-based activity. The new edition continues the tradition of excellence with an up-to-date treatment of theory and research combined with practical, real-world advice for improving communication competence and leadership effectiveness. Relevant: The authors profile contemporary leaders and organizations like Alibaba’s Jack Ma, Zappos’ Tony Hsieh, Facebook’s Sheryl Sandberg, Uber, The Container Store, Airbnb, Chipotle, the Waffle House, Nordstrom, and Google. Their presentation balances current scholarship and trends with historical perspectives to provide a fuller understanding of the study and practice of leadership. Comprehensive: Leadership and followership are examined in multiple contexts, including organizational leadership, public leadership, and leadership in groups and teams. Topics new to this edition include transcendent followership, the leadership skills approach, team coaching, escalation of commitment, invisible leadership, cultural intelligence, trigger events, and resilience. Full-featured: Self-Assessments measure readers’ perceptions of personal leadership skills, communication style, cultural intelligence, motivation to lead, and more. Case Studies examine leadership situations and pose thoughtful questions that prompt students to apply their experiences and understandings. Research Highlights summarize seminal and recent scholarship. Chapter Takeaways reinforce important concepts and action steps. Application Exercises offer abundant opportunities to explore, practice, and reflect on chapter content. Cultural Connections discuss leadership expectations and behaviors in other cultures. Leadership on the Big Screen correlates chapter concepts with the themes of popular films and documentaries.