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Author: Thomas L. McPhail Publisher: John Wiley & Sons ISBN: 9781444310733 Category : Social Science Languages : en Pages : 256
Book Description
In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
Author: Thomas L. McPhail Publisher: John Wiley & Sons ISBN: 9781444310733 Category : Social Science Languages : en Pages : 256
Book Description
In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
Author: Paolo Mefalopulos Publisher: World Bank Publications ISBN: 0821375237 Category : Business & Economics Languages : en Pages : 266
Book Description
The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
Author: Karin Gwinn Wilkins Publisher: John Wiley & Sons ISBN: 1118505360 Category : Social Science Languages : en Pages : 654
Book Description
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
Author: Srinivas R Melkote Publisher: SAGE ISBN: 9780761994763 Category : Business & Economics Languages : en Pages : 428
Book Description
This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.
Author: Guy Bessette Publisher: IDRC ISBN: 1552500667 Category : Social Science Languages : en Pages : 167
Book Description
Provides advice to researchers, community members, and development practitioners on how to improve their ability to effectively reach policy makers and promote change. Covers their roles as a communication actors, how to plan a participatory development communication strategy, and the use of communication tools.
Author: Florencia Enghel Publisher: Routledge ISBN: 1351336908 Category : Social Science Languages : en Pages : 251
Book Description
International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.
Author: Chuka Onwumechili Publisher: Lexington Books ISBN: 0739176153 Category : Social Science Languages : en Pages : 259
Book Description
Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.
Author: Thomas L. McPhail
Author: Thomas L. McPhail
Author: Paolo Mefalopulos
Author: Nora Cruz Quebral
Author: Karin Gwinn Wilkins
Author: International Development Research Centre (Canada)
Author: Srinivas R Melkote
Author: Guy Bessette
Author: Florencia Enghel
Author: William E. Arnold
Author: Chuka Onwumechili