Author: David K. Stotlar
Publisher:
ISBN: 9781885693877
Category : Corporate sponsorship
Languages : en
Pages : 0
Book Description
The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry. Developing Successful Sport Sponsorship Plans, 3rd Edition, examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters in Developing Successful Sport Sponsorship Plans, 3rd Edition, are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Understanding Sport Sponsorship Prospecting for Sponsors Identifying Sponsor Needs Olympic Sponsorship Opportunities Individual Athlete Sponsorships Financial Implications Developing Successful Sport Sponsorship Proposals Securing Sponsorship Agreements Managing Sport Sponsorships Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.
Developing Successful Sport Sponsorship Plans
Author: David K. Stotlar
Publisher:
ISBN: 9781885693877
Category : Corporate sponsorship
Languages : en
Pages : 0
Book Description
The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry. Developing Successful Sport Sponsorship Plans, 3rd Edition, examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters in Developing Successful Sport Sponsorship Plans, 3rd Edition, are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Understanding Sport Sponsorship Prospecting for Sponsors Identifying Sponsor Needs Olympic Sponsorship Opportunities Individual Athlete Sponsorships Financial Implications Developing Successful Sport Sponsorship Proposals Securing Sponsorship Agreements Managing Sport Sponsorships Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.
Publisher:
ISBN: 9781885693877
Category : Corporate sponsorship
Languages : en
Pages : 0
Book Description
The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry. Developing Successful Sport Sponsorship Plans, 3rd Edition, examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters in Developing Successful Sport Sponsorship Plans, 3rd Edition, are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Understanding Sport Sponsorship Prospecting for Sponsors Identifying Sponsor Needs Olympic Sponsorship Opportunities Individual Athlete Sponsorships Financial Implications Developing Successful Sport Sponsorship Proposals Securing Sponsorship Agreements Managing Sport Sponsorships Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.
Developing Successful Sport Sponsorship Plans
Author: David Kent Stotlar
Publisher: Fitness Information Technology, Incorporated, U.S
ISBN: 9781935412564
Category : Corporate sponsorship
Languages : en
Pages : 0
Book Description
Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.
Publisher: Fitness Information Technology, Incorporated, U.S
ISBN: 9781935412564
Category : Corporate sponsorship
Languages : en
Pages : 0
Book Description
Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.
Developing Successful Sport Sponsorship Plans + Sports Marketing
Author: David K. Stotlar
Publisher:
ISBN: 9780170992756
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780170992756
Category :
Languages : en
Pages :
Book Description
Successful Sport Marketing & Sponsorship Plans
Author: David Kent Stotlar
Publisher: WCB/McGraw-Hill
ISBN: 9780697120700
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Publisher: WCB/McGraw-Hill
ISBN: 9780697120700
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Developing Successful Sport Marketing Plans
Author: David Kent Stotlar
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 158
Book Description
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 158
Book Description
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.
Contemporary Sport Management
Author: Paul Mark Pedersen
Publisher: Human Kinetics
ISBN: 0736081674
Category : Sports & Recreation
Languages : en
Pages : 482
Book Description
This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.
Publisher: Human Kinetics
ISBN: 0736081674
Category : Sports & Recreation
Languages : en
Pages : 482
Book Description
This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.
Developing Successful Sport Sponsorship Plans
Author: David Kent Stotlar
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 156
Book Description
Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 156
Book Description
Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.
Sport Promotion and Sales Management
Author: Richard L. Irwin
Publisher: Human Kinetics
ISBN: 9780736064774
Category : Business & Economics
Languages : en
Pages : 356
Book Description
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Publisher: Human Kinetics
ISBN: 9780736064774
Category : Business & Economics
Languages : en
Pages : 356
Book Description
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
The Business of Sports
Author: Scott Rosner
Publisher: Jones & Bartlett Publishers
ISBN: 0763780782
Category : Business & Economics
Languages : en
Pages : 792
Book Description
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Publisher: Jones & Bartlett Publishers
ISBN: 0763780782
Category : Business & Economics
Languages : en
Pages : 792
Book Description
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Sport Marketing
Author: Paul Blakey
Publisher: Learning Matters
ISBN: 0857250922
Category : Sports & Recreation
Languages : en
Pages : 224
Book Description
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Publisher: Learning Matters
ISBN: 0857250922
Category : Sports & Recreation
Languages : en
Pages : 224
Book Description
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.