Author: Eliud MoyiPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 88
Book Description
Developing a Marketing Framework for Micro and Small Enterprises in Kenya
Author: Eliud MoyiDevelopment of Micro and Small Enterprises in Kenya
Author: Kenneth MuriukiPublisher:
ISBN: 9789966812025
Category : Birth control
Languages : en
Pages : 0
Book Description
Development of Micro and Small Enterprises in Kenya
Author: Research Ecosystem Strengthening Through the Development of a Framework for County Business Environment for Micro and Small Enterprises in Kenya
Author: Githinji NjengaPublisher:
ISBN: 9789966817808
Category :
Languages : en
Pages :
Book Description
Youth and Employment in Sub-Saharan Africa
Author: Hiroyuki HinoPublisher: Routledge
ISBN: 1135127840
Category : Business & Economics
Languages : en
Pages : 439
Book Description
It is widely acknowledged that youth unemployment is one of the most critical challenges facing countries in Sub-Saharan Africa. This volume brings together an eminent group of international scholars to analyse the extent and complex nature of this joblessness, and offer a set of evidence-based policy choices that could contribute to solving the problem in the short- and long-run. Part I reviews the existing literature on youth unemployment and underemployment in Sub-Saharan Africa from microeconomic and macroeconomic perspectives, while Part II goes on to present detailed country studies of Ethiopia, Ghana, Kenya and South Africa. These studies offer a deep understanding of the situation on the ground and consider country-specific solutions. Throughout the book it is argued that the standard ILO definition of unemployment is too narrow to correctly portray employment situations in Sub-Saharan Africa. Several alternative measures of unemployment are presented, which show that joblessness is far more pervasive than commonly assumed in the literature. This volume will be of interest to academics and policy makers involved in African development.
Micro and Small Enterprises in Kenya
Author: Andrew MulleiPublisher:
ISBN:
Category : Industrial promotion
Languages : en
Pages : 210
Book Description
Entrepreneurship Marketing
Author: Sonny NwankwoPublisher: Routledge
ISBN: 1136879072
Category : Business & Economics
Languages : en
Pages : 480
Book Description
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Review of Government Policies for the Promotion of Micro and Smallscale Enterprises in Kenya
Author: Eric RongePublisher:
ISBN:
Category : Industrial promotion
Languages : en
Pages : 76
Book Description
Supporting MSEs to Access Public Procurement Market in Kenya
Author: Peter NjirainiPublisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 66
Book Description
Microfranchising
Author: Nicolas SireauPublisher: Routledge
ISBN: 1351278703
Category : Business & Economics
Languages : en
Pages : 228
Book Description
It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development – as carried out by international agencies and NGOs – which often leads to dependency, inefficiency, waste and poor governance. Yet there is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising. Set up by pioneering organizations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. It is only recently that members of the growing body of social entrepreneurs have turned to the franchise model as one of the responses to Africa's endemic economic stagnation. And the results have been inspiring: instead of the dependency generated by traditional charity development projects, these new social capitalists have generated enterprise and self-sustainability in the most challenging environments of rural Africa. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Edited by the former CEO of SolarAid, which created the Sunny Money microfranchise, the book provides a ground-breaking set of case studies and analysis of microfranchising for development. It brings together academics and practitioners to provide context, analysis and practical advice. Indeed, it provides the theory, the practical advice and the case studies to guide any entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme.