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From Pekin to Calais by Land

Author: Harry De Windt
Publisher:
ISBN:
Category : Asia
Languages : en
Pages : 444

Book Description

From Pekin to Calais by Land

Author: Harry De Windt
Publisher:
ISBN:
Category : Asia
Languages : en
Pages : 444

Book Description

Opinions and Orders

Author: Illinois Commerce Commission
Publisher:
ISBN:
Category :
Languages : en
Pages : 896

Book Description

Motor Age

Author:
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 476

Book Description

Opinions and Orders

Author: Illinois Commerce Commission
Publisher:
ISBN:
Category : Municipal corporations
Languages : en
Pages : 948

Book Description

United States Official Postal Guide

Author: United States. Post Office Department
Publisher:
ISBN:
Category :
Languages : en
Pages : 960

Book Description

Global Perspectives on Strategic Storytelling in Destination Marketing

Author: Campos, Ana Cláudia
Publisher: IGI Global
ISBN: 1668434385
Category : Business & Economics
Languages : en
Pages : 336

Book Description
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.