Destination Canada PDF Download

Author: Conrad Kisch
Publisher: Gyldendal Uddannelse
ISBN: 9788702006285
Category : Canada
Languages : en
Pages : 68

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Author: Conrad Kisch
Publisher:
ISBN: 9783060312221
Category :
Languages : de
Pages : 64

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Author: Dave Obee
Publisher:
ISBN: 9780968502655
Category : Canada
Languages : en
Pages : 42

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Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000655717
Category : Business & Economics
Languages : en
Pages : 864

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Book Description
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

Author: Simon Hudson
Publisher: Taylor & Francis
ISBN: 100063745X
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic. These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts as a toolkit than can be used to design a better future for tourism destinations that embraces sustainability and collaboration. For each case study, secondary sources such as media articles, industry and government reports, campaign materials, websites and social media channels have been closely analysed. In addition, interviews have been conducted with destination marketers, government officials, tour operators, professional guides, and hotel managers to provide a holistic view for each destination. Each case study is structured around COVID-19 impacts, responses and outcomes, and includes further reading, video links, and discussion questions to challenge students further in their self-study and to encourage in-class discussions. This is an essential resource for tourism students and lecturers across the curriculum, and a fascinating read for anyone in the business of tourism.

Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898

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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Author: Canada. Direction de l'immigration
Publisher:
ISBN:
Category :
Languages : fr
Pages : 15

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Author: Robert Young
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773565477
Category : Political Science
Languages : en
Pages : 391

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Book Description
Robert Young discusses the ways in which Canadians might reconstitute their country after Quebec separates and considers possible political and economic arrangements between Quebec and Canada - the "association" aspect of sovereignty-association - including the breakdown of economic cooperation. Arguing that the long-term future of Canada and the shape of Canada-Quebec relations will depend on how the transition to sovereignty takes place, Young provides a clear and detailed analysis of how the transition is likely to occur. His discussion addresses major issues to be negotiated during the secession - citizenship, national debt, borders, armed forces and public service, commercial and economic relations, currency, First Nations, minority rights, mobility and immigration, and environmental matters. For comparison, Young draws on the experiences of other countries where peaceful secession has occurred, including Czechoslovakia. The second edition includes a new preface and concluding chapter that discuss to what extent the situation has changed since the referendum of 1995.

Author: Robert Andrew Young
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773515307
Category : History
Languages : en
Pages : 528

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Book Description
Based on the premises that Quebecers vote for independence in a referendum and Canada accepts this result, The Secession of Quebec and the Future of Canada is a timely examination of the implications of separation for Quebec and the rest of Canada.

Author: Peter S. Li
Publisher: Don Mills, Ont. : Oxford University Press
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 248

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Book Description
Drawing on both empirical research and theoretical arguments, this book assesses the historical, social, demographic, and economic merits of Canada's immigration policies, arguing that scaling back Canada's immigration program jeopardizes its national and international interests.