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Author: Yasushi Kusume Publisher: Diplomica Verlag ISBN: 395934967X Category : Architecture Languages : en Pages : 249
Book Description
Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.
Author: Yasushi Kusume Publisher: Diplomica Verlag ISBN: 395934967X Category : Architecture Languages : en Pages : 249
Book Description
Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.
Author: Sally Augustin Publisher: John Wiley & Sons ISBN: 1119214378 Category : Architecture Languages : en Pages : 433
Book Description
Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.
Author: Sally Augustin Publisher: Mango Media Inc. ISBN: 1633538834 Category : House & Home Languages : en Pages : 302
Book Description
A simple guide to creating spaces at home and work that align with your personality type and support your goals—with the help of science. Discover a new paradigm: Are you an adventurer or a visionary? A maverick or a maven? Designology makes design personal through environmental and design psychologist Sally Augustin’s 8 personality “Placetypes” that characterize the different ways we can relate to the space around us. Personalize everything: What color should you paint your child’s bedroom? How do shapes and patterns influence how you think in a space? How do room dimensions influence you psychologically? Designology answers all these questions and more with practical how-to advice and real-world examples sure to help make your house a happier place to be. Move forward with your design projects: Bust through the design paralysis that affects so many by applying verified science-based insights. Designology will help you regain control of your design-related efforts with suggestions customized to your personality and space-related needs. Find out what really matters: Designology teaches you how smells, textures, and other factors in your home influence your happiness. It shows you how your personality and ideal design styles are really related. Readers will learn about: · How to sound-scape a place whether they need to concentrate or think creatively · How to use scents in their home to help their family feel healthier · What to read into their spouse’s desktop landscape · How to use paint to make their living room feel more comfortable · And much more! Take on your intimidating design tasks with confidence using this practical, personalizable how-to guide.
Author: Gjoko Muratovski Publisher: SAGE ISBN: 1529767555 Category : Social Science Languages : en Pages : 297
Book Description
Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.
Author: Sally Augustin Publisher: John Wiley & Sons ISBN: 0470601736 Category : Architecture Languages : en Pages : 346
Book Description
The Designer’s Guide to Doing Research An essential introduction to applying research for busy architects and designers The competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a project, time-constrained architects and designers need quick responses in the face of daily challenges. As a result, these professionals must—more than ever—rely on, and apply, readily accessible information culled from sound research to gain a competitive advantage. The Designer’s Guide to Doing Research serves as an introductory guide on the general concepts and processes that define “good” research. Organized logically with the practical tools necessary to obtain research for all facets of the designer’s workflow, this book offers: Material written in an accessible format specifically for practitioners Reliable content by experienced authors—a noted environmental psychologist and an interior design educator who is also a practitioner and writer Tools for planning, executing, and utilizing research presented in an easy-to-follow format along with case studies, sources, and applications Written for all practices and people concerned with the built environment, from architects and interior designers to facility managers, landscape architects, and urban planners, this book serves as an invaluable starting point for gathering and implementing research effectively.
Author: Stephen Nachmanovitch, PhD Publisher: New World Library ISBN: 1608686159 Category : Performing Arts Languages : en Pages : 290
Book Description
A MASTERFUL BOOK ABOUT BREATHING LIFE INTO ART AND ART INTO LIFE "Stephen Nachmanovitch's The Art of Is is a philosophical meditation on living, living fully, living in the present. To the author, an improvisation is a co-creation that arises out of listening and mutual attentiveness, out of a universal bond of sharing that connects all humanity. It is a product of the nervous system, bigger than the brain and bigger than the body; it is a once-in-a-lifetime encounter, unprecedented and unrepeatable. Drawing from the wisdom of the ages, The Art of Is not only gives the reader an inside view of the states of mind that give rise to improvisation, it is also a celebration of the power of the human spirit, which — when exercised with love, immense patience, and discipline — is an antidote to hate." — Yo-Yo Ma, cellist
Author: Giep Franzen Publisher: Routledge ISBN: 1317454677 Category : Business & Economics Languages : en Pages : 588
Book Description
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Author: Alina Wheeler Publisher: John Wiley & Sons ISBN: 1118418743 Category : Design Languages : en Pages : 338
Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Yasushi Kusume
Author: Yasushi Kusume
Author: Yasushi Kusume
Author: Sally Augustin
Author: Sally Augustin
Author: Gjoko Muratovski
Author: Sally Augustin
Author: David Bownes
Author: Stephen Nachmanovitch, PhD
Author: Giep Franzen
Author: Alina Wheeler