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Author: Matt Isherwood Publisher: Transmitter Press ISBN: 9780995731325 Category : Languages : en Pages : 178
Book Description
Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? If it's time to upgrade your website's user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website. This book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don't leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site. This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.
Author: Matt Isherwood Publisher: Transmitter Press ISBN: 9780995731325 Category : Languages : en Pages : 178
Book Description
Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? If it's time to upgrade your website's user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website. This book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don't leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site. This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.
Author: Greg Nudelman Publisher: John Wiley & Sons ISBN: 1118109953 Category : Computers Languages : en Pages : 328
Book Description
Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
Author: Janice Reynolds Publisher: CRC Press ISBN: 1482295660 Category : Computers Languages : en Pages : 381
Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author: Sainu Nannat Publisher: Packt Publishing Ltd ISBN: 1801073856 Category : Computers Languages : en Pages : 390
Book Description
A practical guide to crafting elegant, intuitive, and customer-friendly websites to deliver a high-quality user experience using the powerful features of the Odoo website builder Key FeaturesUnderstand website creation using the Odoo website builder and learn how to make the most of itExtend your website by configuring the additional tools and functional optionsLearn about manageability and real-time functioning of the website using various operational toolsBook Description The Odoo website builder is an operational tool in the Odoo platform that allows you to design, develop, and manage a website. This book introduces and explains all the features of the Odoo website builder that will help you to be more productive while creating websites. The book starts with an overview of the Odoo website builder, its functionalities, and the tools it offers. Using descriptive illustrations and practical examples, you'll gain detailed insights into the block operations of the Odoo website builder and learn how to work with structure blocks, features blocks, and dynamic content blocks. As you advance, you'll discover how to use the HTML, CSS, or JS editor in Odoo website builder applications for customization. This Odoo book will take you through the different aspects of website building and show you how e-commerce websites can be designed and developed using website builder applications. You'll build a website, manage it, and run a discussion forum in Odoo using the website builder, and apply your knowledge to add a live chat tool that can be incorporated into your website using the Odoo website builder. By the end of this book, you'll have gained a solid understanding of the Odoo website builder and be able to leverage its features to develop your own website. What you will learnFind out how to implement structure blocks while developing a websiteWork with dynamic content blocks and inner content blocks in the Odoo website builderUse an HTML, CSS, or JS editor in the Odoo website builder to customize applicationsCreate and design a blog with the Odoo website builderBuild a fully functional e-commerce website and a discussion forum using the Odoo website builderTrack visitors on the website and understand the live chat tool and its functionalityWho this book is for This book is for Odoo users, functional consultants, techno-functional consultants, web designers, and anyone looking to create impressive websites. Odoo developers will also find the book useful for building their website for the end user. Basic functional knowledge of Odoo is all that you need to get started with this book.
Author: Jason Bentrum Publisher: Sams Publishing ISBN: 9780672321696 Category : Business & Economics Languages : en Pages : 560
Book Description
"Building e-commerce Sites" describes the steps a developer takes to plan, develop and deploy an actual robust, scalable e-commerce application using the Microsoft Visual Studio .NET. There are detailed descriptions of design choices a developer makes and implementation details.
Author: Clare-Marie Karat Publisher: Springer Science & Business Media ISBN: 1402021488 Category : Computers Languages : en Pages : 351
Book Description
How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
Author: Dan Croxen-John Publisher: Kogan Page Publishers ISBN: 1789664438 Category : Business & Economics Languages : en Pages : 273
Book Description
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Author: Vivek Sharma Publisher: Addison-Wesley Professional ISBN: 9780201657647 Category : Computers Languages : en Pages : 617
Book Description
This work describes how various existing and emerging Web technologies can be integrated to build a state-of-the-art website to sell products over the Internet. An accompanying CD-ROM provides Java, JavaScript and SQL code examples to assist readers.
Author: Andrew Chak Publisher: New Riders ISBN: 9780735711709 Category : Computers Languages : en Pages : 370
Book Description
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
Author: Matt Isherwood
Author: Matt Isherwood
Author: Greg Nudelman
Author: Janice Reynolds
Author: Sainu Nannat
Author: Jason Bentrum
Author: Clare-Marie Karat
Author: Jakob Nielsen
Author: Dan Croxen-John
Author: Vivek Sharma
Author: Andrew Chak