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Designing and Producing the Television Commercial

Designing and Producing the Television Commercial PDF Author: Larry Elin
Publisher: Addison-Wesley Longman
ISBN: 9780205365388
Category : Television advertising
Languages : en
Pages : 0

Book Description
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
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