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Author: Sim Van der Ryn Publisher: Island Press ISBN: 9781610914260 Category : Architecture Languages : en Pages : 0
Book Description
Despite an uncertain economy, the market for green building is exploding. The US green building market has expanded dramatically since 2008 and is projected to double in size by 2015 (from $42 billion in construction starts to $135 billion). But green-building pioneer Sim Van der Ryn says, “greening” our buildings is not enough. He advocates for “empathic design”, in which a designer not only works in concert with nature, but with an understanding of and empathy for the end user and for ones self. It is not just one of these connections, but all three that are necessary to design for a future that is more humane, equitable, and resilient. Sim’s lifelong focus has been in shifting the paradigm in architecture and design. Instead of thinking about design primarily in relation to the infrastructure we live in and with—everything from buildings to wireless routing—he advocates for a focus on the people who use and are affected by this infrastructure. Basic design must include a real understanding of human ecology or end-user preferences. Understanding ones motivations and spirituality, Sim believes, is critical to designing with empathy for natural and human communities. In Design for an Empathic World Van der Ryn shares his thoughts and experience about the design of our world today. With a focus on the strengths and weaknesses in our approach to the design of our communities, regions, and buildings he looks at promising trends and projects that demonstrate how we can help create a better world for others and ourselves. Architects, urban designers, and students of architecture will all enjoy this beautifully illustrated book drawing on a rich and revered career of a noted leader in their field. The journey described in Design for an Empathic World will help to inspire change and foster the collaboration and thoughtfulness necessary to achieve a more empathic future.
Author: Sim Van der Ryn Publisher: Island Press ISBN: 9781610914260 Category : Architecture Languages : en Pages : 0
Book Description
Despite an uncertain economy, the market for green building is exploding. The US green building market has expanded dramatically since 2008 and is projected to double in size by 2015 (from $42 billion in construction starts to $135 billion). But green-building pioneer Sim Van der Ryn says, “greening” our buildings is not enough. He advocates for “empathic design”, in which a designer not only works in concert with nature, but with an understanding of and empathy for the end user and for ones self. It is not just one of these connections, but all three that are necessary to design for a future that is more humane, equitable, and resilient. Sim’s lifelong focus has been in shifting the paradigm in architecture and design. Instead of thinking about design primarily in relation to the infrastructure we live in and with—everything from buildings to wireless routing—he advocates for a focus on the people who use and are affected by this infrastructure. Basic design must include a real understanding of human ecology or end-user preferences. Understanding ones motivations and spirituality, Sim believes, is critical to designing with empathy for natural and human communities. In Design for an Empathic World Van der Ryn shares his thoughts and experience about the design of our world today. With a focus on the strengths and weaknesses in our approach to the design of our communities, regions, and buildings he looks at promising trends and projects that demonstrate how we can help create a better world for others and ourselves. Architects, urban designers, and students of architecture will all enjoy this beautifully illustrated book drawing on a rich and revered career of a noted leader in their field. The journey described in Design for an Empathic World will help to inspire change and foster the collaboration and thoughtfulness necessary to achieve a more empathic future.
Author: Jon Kolko Publisher: Harvard Business Review Press ISBN: 1625274807 Category : Business & Economics Languages : en Pages : 247
Book Description
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
Author: Jeremy Myerson Publisher: Lund Humphries Publishers Limited ISBN: 9781848224636 Category : Design Languages : en Pages : 144
Book Description
The way we experience the world is largely through the design of the places, products, communications, services and systems we encounter every day. Design determines how difficult or easy it is to achieve certain things - whether boarding a plane, taking a bath, cooking a meal, crossing the street or making a call, we all want a world that works ......
Author: John Cary Publisher: Island Press ISBN: 1610917936 Category : Architecture Languages : en Pages : 281
Book Description
The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.
Author: Patnaik Publisher: Pearson Education India ISBN: 9788131730133 Category : Languages : en Pages : 276
Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Author: Paul Bloom Publisher: HarperCollins ISBN: 0062339354 Category : Psychology Languages : en Pages : 190
Book Description
New York Post Best Book of 2016 We often think of our capacity to experience the suffering of others as the ultimate source of goodness. Many of our wisest policy-makers, activists, scientists, and philosophers agree that the only problem with empathy is that we don’t have enough of it. Nothing could be farther from the truth, argues Yale researcher Paul Bloom. In AGAINST EMPATHY, Bloom reveals empathy to be one of the leading motivators of inequality and immorality in society. Far from helping us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and, ironically, often leads to cruelty. We are at our best when we are smart enough not to rely on it, but to draw instead upon a more distanced compassion. Basing his argument on groundbreaking scientific findings, Bloom makes the case that some of the worst decisions made by individuals and nations—who to give money to, when to go to war, how to respond to climate change, and who to imprison—are too often motivated by honest, yet misplaced, emotions. With precision and wit, he demonstrates how empathy distorts our judgment in every aspect of our lives, from philanthropy and charity to the justice system; from medical care and education to parenting and marriage. Without empathy, Bloom insists, our decisions would be clearer, fairer, and—yes—ultimately more moral. Brilliantly argued, urgent and humane, AGAINST EMPATHY shows us that, when it comes to both major policy decisions and the choices we make in our everyday lives, limiting our impulse toward empathy is often the most compassionate choice we can make.
Author: Michael Ventura Publisher: Atria Books ISBN: 1501182862 Category : Business & Economics Languages : en Pages : 3
Book Description
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.
Author: Indi Young Publisher: Rosenfeld Media ISBN: 1933820640 Category : Business & Economics Languages : en Pages : 201
Book Description
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
Author: Jamil Zaki Publisher: Crown Publishing Group (NY) ISBN: 0451499247 Category : Psychology Languages : en Pages : 274
Book Description
"A Stanford psychologist offers a bold new understanding of empathy, revealing it to be a skill, not a fixed trait, and showing, through science and stories, how we can all become more empathetic"--
Author: Sim Van der Ryn
Author: Sim Van der Ryn
Author: Jon Kolko
Author: Jeremy Myerson
Author: John Cary
Author: Juhani Pallasmaa
Author: Patnaik
Author: Paul Bloom
Author: Michael Ventura
Author: Indi Young
Author: Jamil Zaki