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Author: Kamil Michlewski Publisher: Routledge ISBN: 131715259X Category : Business & Economics Languages : en Pages : 262
Book Description
Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.
Author: Kamil Michlewski Publisher: Routledge ISBN: 131715259X Category : Business & Economics Languages : en Pages : 262
Book Description
Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.
Author: Kamil Michlewski Publisher: Routledge ISBN: 1317152581 Category : Business & Economics Languages : en Pages : 245
Book Description
Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.
Author: Wolfgang Jonas Publisher: Birkhäuser ISBN: 3035606536 Category : Design Languages : en Pages : 288
Book Description
“Transformation design” is looking for new ways to change our behavior and society through new forms of innovation. The existing user-oriented approach of design must therefore be extended to one that is society-oriented. The concept of transformation is based on the anthropologist Karl Paul Polanyi and his book The Great Transformation (1944), which described the emergence of the now almost undisputed and globally widespread western market logic: the transformation of societies with markets into market societies, which he calls “dislodgment of the markets”. Meanwhile, leading think tanks are referring to Polanyi. They are calling for a new social contract and the “re-embedding” of the market into society. What are the possible instruments and contributions of design for this new “Great Transformation”? The variety of the above questions, answers, theories, methods, ideas, and projects suggests that “transformation design” is not in fact a discipline in itself, but that it will lead to a fruitful discourse. The book attempts to form an initial position in terms of this ambitious and ethical design perspective. It also seeks to inspire the international debate to push for a project of responsible design.
Author: A. N. Oppenheim Publisher: Bloomsbury Publishing ISBN: 9780826451767 Category : Political Science Languages : en Pages : 316
Book Description
This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
Author: Becky Goldsmith Publisher: C&T Publishing Inc ISBN: 1607055341 Category : Crafts & Hobbies Languages : en Pages : 128
Book Description
“The bright colored fabrics used throughout and the whimsical patterns make this a delightful read” from the bestselling design team (The Applique Society). Does your appliqué need a little attitude adjustment? Becky Goldsmith and Linda Jenkins of Piece O’ Cake Designs come to your rescue with creative new projects using bold stitching in contrasting colors of perle cotton thread. Mix & match full-size templates for bright, cheerful quilts and home décor. Give tradition a little twist and add a happy, carefree layer of color and texture to your work. Use this quick needleturn technique to add a touch of whimsy to anything you appliqué. You’ll love making these chirpy birds, doodly daisies, and sweet tulips with your favorite fresh fabrics. “The dynamic duo behind the Piece O’ Cake brand have experimented with a style of applique that is new to them in this collection of 10 projects . . . they decided to have a go working with large, bold stitches in colors that often contrast with the fabric. The projects they’ve included are all small—cushions, tea towels, wallhangings—so there’s ample opportunity to choose one and give this method a whirl.” —Australian Homespun Magazine
Author: Alice Rawsthorn Publisher: Abrams ISBN: 1468309307 Category : Design Languages : en Pages : 348
Book Description
Our gadgets, appliances, and cars are sleeker and more elegant than they’ve ever been; in our free time, we trawl the internet for pictures of flawless minimalist interiors; and even the great industrialist of our time—Steve Jobs—is admired more for his visual savvy than his technological inventiveness. And yet with Instagram and Pinterest at our fingers and great design more available—and more affordable—than ever, we’ve had no guidebook to this ever-fascinating field. Though it’s an inescapable part of our lives, there has been no single book that could, in one fell swoop, tell us everything we need to know about design. Enter Hello World. The design critic for the International Heard Tribune, Alice Rawsthorn has spent many years reckoning with the history of design and with its place in contemporary life, and Hello World is the extraordinary summation of her research and reporting. Rawsthorn takes us on a trip through design that ranges across continents and centuries, and wherever she goes, she discovers inspiring, thrilling examples of resourcefulness, inventiveness, and sheer vision. From the macabre symbol with which eighteenth-century pirates terrorized their victims into surrender, to one woman’s quest for the best prosthetic legs, to the evolution of the World Cup soccer ball, Hello World describes how warlords, scientists, farmers, hackers, activists, and professional designers have used the complex, often elusive process of design to different ends throughout history. Hailed as a “rapid-fire and illuminating ode to contemporary design†? (Telegraph) and “an extremely readable tour of the subject†? (Financial Times), Hello World is a major work that radically broadens our understanding of what design can mean, and explains how we can use it to make sense of our ever-changing universe.
Author: Kate Moross Publisher: National Geographic Books ISBN: 3791349104 Category : Design Languages : en Pages : 0
Book Description
One of today’s most refreshing young creatives gives the inside scoop on how to make it as a graphic artist. From art school student to designer for Nike, Topshop, and Google, Kate Moross has lived the life that young graphic artists dream of. But it hasn’t always been a smooth ride, and in this informative memoir and guide Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright, and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with "copycats", and when to consider working for free. She also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly colored style, this book is filled with dozens of examples of her work for publications including The Guardian, Vice and FACT Magazine, companies such as Adidas and Nokia, and musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.
Author: Ti Chen Publisher: Springer Nature ISBN: 9811942587 Category : Technology & Engineering Languages : en Pages : 218
Book Description
This book mainly presents the authors' recent studies on the distributed attitude consensus of multiple flexible spacecraft. Modified Rodrigues parameters and rotation matrix are used to represent spacecraft attitude. Several distributed adaptive controllers are presented with theoretical analyses, numerical simulations and experimental verifications. The authors intend to provide a manual that allows researchers, engineers and students in the field of aerospace engineering and mechanics to learn a theoretical and practical approach to the design of attitude consensus algorithms.
Author: Alice Rawsthorn Publisher: Jrp Ringier ISBN: 9783037645215 Category : Design Languages : en Pages : 192
Book Description
Authoritative and engaging, Design as an Attitude explains how design is responding to an age of intense economic, political, and ecological instability. It shows how resourceful designers are using new digital tools to help to tackle the environmental and refugee crises, and to reinvent dysfunctional social services.The book charts different aspects of contemporary design: from its role in interpreting new technologies and the emergence of a new wave of digitally empowered designers in Africa, to the craft revival, design's gender politics, design's contribution to tackling the environmental crisis and climate change, and its use in expressing our increasingly fluid personal identities. Design as an Attitude also tells the stories of the new design adventurers, such as Irma Boom, Studio Formafantasma, Jing He, and Hella Jongerius, among others.Design as an Attitude consists of an introduction followed by 12 chapters: What is Attitudinal Design?; Spot the Difference--Design and Art; The Craft Revival; The Descent of Objects; Back to the Future; Is Design Still a (cis) Man's World?; Design's Colour Problem; The Fun of the Fair; Choices, Choices, Choices; Out of Control; Design and Desire; and, When the Worst Comes to the Worst.An award-winning design critic and author, Alice Rawsthorn OBE (b.1958, Manchester) wrote a weekly design column for The New York Times, which was syndicated worldwide for over a decade. Her previous books include the critically acclaimed, Hello World: Where Design Meets Life (2013).Based in London, Rawsthorn speaks on design at global events, including TED and the World Economic Forum in Davos. This book is part of the JRP Ringier Documents series, co-published with Les presses du réel and dedicated to critical writing.
Author: James A. Kitts Publisher: Universal-Publishers ISBN: 1581120052 Category : Cooking Languages : en Pages : 130
Book Description
This thesis proposes a reconceptualization of the "attitude" as a multidimensional latent process, which may be unstable across situations, individuals, and time. A review of the literature in light of this reconceptualization reveals aspects of the survey situation that may systematically influence measures of attitudes, behaviors, and social norms. This suggests that contradictory findings regarding attitude-behavior consistency may be partly due to specific inadequacies of conventional measures. A reflexive research strategy is proposed, which supplements survey methods with both quantitative and qualitative assessments of measurement validity. This strategy is applied in a case study of attitudes, norms, and diet in five vegetarian student cooperative houses. Analyses test the sufficiency of a revised Model of Reasoned Action for predicting members' intentions to abstain from eating beef, chicken, or fish. Throughout the analyses, several methodological issues are explored in an effort to optimize validity: elicitation and fixed response items, generality of referents and expected consequences, subjective and objective measures of social norms, allowance for composite behavioral intentions, and specification of regression models. Implications for future theoretical research and the design of reflexive behavioral interventions are discussed.
Author: Kamil Michlewski
Author: Kamil Michlewski
Author: Kamil Michlewski
Author: Wolfgang Jonas
Author: A. N. Oppenheim
Author: Becky Goldsmith
Author: Alice Rawsthorn
Author: Kate Moross
Author: Ti Chen
Author: Alice Rawsthorn
Author: James A. Kitts