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Demand

Demand PDF Author: Adrian Slywotzky
Publisher: Crown Currency
ISBN: 0307887340
Category : Business & Economics
Languages : en
Pages : 339

Book Description
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Demand

Demand PDF Author: Adrian Slywotzky
Publisher: Crown Currency
ISBN: 0307887340
Category : Business & Economics
Languages : en
Pages : 339

Book Description
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Demand

Demand PDF Author: Adrian J. Slywotzky
Publisher:
ISBN: 9780755361762
Category : Demand (Economic theory)
Languages : en
Pages : 384

Book Description
Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us

Demand

Demand PDF Author: Adrian J. Slywotzky
Publisher:
ISBN: 9780770433499
Category : Consumers
Languages : en
Pages : 357

Book Description
Features stories about declining demand, an issue facing CEOs, pastors, middle managers, and nonprofits alike.

Start with Why

Start with Why PDF Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257

Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

If Nobody Loves You, Create the Demand

If Nobody Loves You, Create the Demand PDF Author: Joel A. Freeman
Publisher: Authentic
ISBN: 9781932805987
Category : Entrepreneurship
Languages : en
Pages : 0

Book Description
Practical advice and invaluable wisdom to ignite your entrepreneurial passion.

Between the World and Me

Between the World and Me PDF Author: Ta-Nehisi Coates
Publisher: One World
ISBN: 0679645985
Category : Biography & Autobiography
Languages : en
Pages : 163

Book Description
#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.

Lincoln

Lincoln PDF Author: Participant
Publisher: PublicAffairs
ISBN: 1610392647
Category : History
Languages : en
Pages : 289

Book Description
The First American. Frontiersman and backwoods attorney. Teller of bawdy tales and a spellbinding orator. A champion of liberty some called a would-be tyrant. Savior of the Union and the Great Emancipator. All these are Abraham Lincoln -- in his time America's most admired and reviled leader, and still our nation's most enigmatic and captivating hero. Timed to complement the new motion picture Lincoln, directed by Steven Spielberg, Lincoln: A President for the Ages introduces a new Lincoln grappling with some of history's greatest challenges. Would Lincoln have dropped the bomb on Hiroshima? How would he conduct the War on Terror? Would he favor women's suffrage or gay rights? Would today's Lincoln be a star on Facebook and Twitter? Would he embrace the religious right -- or denounce it? The answers come from an all-star array of historians and scholars, including Jean Baker, Richard Carwardine, Dan Farber, Andrew Ferguson, Henry Louis Gates Jr., Allen C. Guelzo, Harold Holzer, James Malanowski, James Tackach, Frank J. Williams, and Douglas L. Wilson. Lincoln also features actor/activist Gloria Reuben describing how she played Elizabeth Keckley, the former-slave-turned-confidante of First Lady Mary Todd Lincoln; and a selection of speeches and letters that explore little-known sides of Lincoln; "The Faces of Lincoln," exploring his complex contemporary legacy. Whether you're a lifetime admirer of Lincoln or newly intrigued by his story, Lincoln: A President for the Ages offers a fascinating glimpse of his many-sided legacy.

Contemporary Strategy Analysis Text Only

Contemporary Strategy Analysis Text Only PDF Author: Robert M. Grant
Publisher: John Wiley & Sons
ISBN: 1119120837
Category : Business & Economics
Languages : en
Pages : 480

Book Description
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

Ask a Manager

Ask a Manager PDF Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 304

Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Finding Our Way

Finding Our Way PDF Author: Margaret J. Wheatley
Publisher: Berrett-Koehler Publishers
ISBN: 1605098795
Category : Business & Economics
Languages : en
Pages : 376

Book Description
The acclaimed author “richly articulates how the insights of modern science . . . can usher in a new era of human and planetary health” (Systems Thinker). For years, Margaret Wheatley has written eloquently about humanizing our organizations and helping people to work together more effectively and compassionately. She has shown how breakthroughs in chaos theory and quantum physics can enable organizations to function more like responsive, self-organizing living systems, rather than cold mechanisms of control. And she has gradually expanded these ideas into the wider arena of human society. In short, Margaret Wheatley is one of the most innovative and influential organizational thinkers of our time, and Finding Our Way brings together her shorter writings for the first time, touching on all the topics she has addressed throughout her career, showing how she has applied the ideas in her books in many different situations. “However,” she writes, “this is not a collection of articles. I updated, revised, or substantially added to the original content of each one. In this way, everything written here represents my current views on the subjects I write about.” Provocative, challenging, at times poetic, and often deeply moving, Finding Our Way sums up Wheatley’s thinking on a diverse scope of topics from leadership and management to education and raising children in turbulent times; from societal commentary to specific organizational techniques and more. “Wheatley provocatively lays out how managers must operate to be effective in a system that is ‘alive’ . . . Finding Our Way challenges us to see the enterprises we lead in new light.” —Leader’s Beacon