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Author: James John Hoogerwerf Publisher: LSU Press ISBN: 0807181234 Category : Transportation Languages : en Pages : 165
Book Description
In Speed, Safety, and Comfort: The Origins of Delta Air Lines, former Delta Boeing 767 captain and aviation historian James John Hoogerwerf traces the evolution and growth of one of America’s most successful airlines. Delta’s story began during the early twentieth century with the fight against the cotton-devouring boll weevil, which devastated the southern economy and compelled scientists to formulate calcium arsenate powder to eradicate the invasive pest. To aid in the elimination effort, Huff Daland Company, a military aircraft manufacturer, constructed the first plane specifically designed to dispense the poison from the air. Crop dusting proved so effective, Huff Daland Dusters, the world’s first crop-dusting company, rebranded as Delta Air Service in 1928 to focus more on providing commercial services, including the transport of passengers and air mail. The following year Delta began flying its first passengers from Monroe, Louisiana, eventually establishing routes across the southeastern United States. By the eve of World War II, the firm had assumed the familiar Delta Air Lines name and boasted forward-thinking management, a modern fleet of aircraft, and increased revenue from passenger ticket sales. Now headquartered in Atlanta, Delta counts itself among the oldest and largest airlines in the world, with nearly 90,000 employees and more than 5,400 flights per day. Delta’s expansion and survival are anomalies in an industry historically dominated by government and special interests. Hoogerwerf’s masterful history of Delta’s beginnings underscores the company’s contribution to agriculture, southern industrialization, and the development of commercial aviation in the United States.
Author: James John Hoogerwerf Publisher: LSU Press ISBN: 0807181234 Category : Transportation Languages : en Pages : 165
Book Description
In Speed, Safety, and Comfort: The Origins of Delta Air Lines, former Delta Boeing 767 captain and aviation historian James John Hoogerwerf traces the evolution and growth of one of America’s most successful airlines. Delta’s story began during the early twentieth century with the fight against the cotton-devouring boll weevil, which devastated the southern economy and compelled scientists to formulate calcium arsenate powder to eradicate the invasive pest. To aid in the elimination effort, Huff Daland Company, a military aircraft manufacturer, constructed the first plane specifically designed to dispense the poison from the air. Crop dusting proved so effective, Huff Daland Dusters, the world’s first crop-dusting company, rebranded as Delta Air Service in 1928 to focus more on providing commercial services, including the transport of passengers and air mail. The following year Delta began flying its first passengers from Monroe, Louisiana, eventually establishing routes across the southeastern United States. By the eve of World War II, the firm had assumed the familiar Delta Air Lines name and boasted forward-thinking management, a modern fleet of aircraft, and increased revenue from passenger ticket sales. Now headquartered in Atlanta, Delta counts itself among the oldest and largest airlines in the world, with nearly 90,000 employees and more than 5,400 flights per day. Delta’s expansion and survival are anomalies in an industry historically dominated by government and special interests. Hoogerwerf’s masterful history of Delta’s beginnings underscores the company’s contribution to agriculture, southern industrialization, and the development of commercial aviation in the United States.
Author: Victoria Vantoch Publisher: University of Pennsylvania Press ISBN: 0812207742 Category : History Languages : en Pages : 296
Book Description
In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky. In The Jet Sex, Victoria Vantoch explores in rich detail how multiple forces—business strategy, advertising, race, sexuality, and Cold War politics—cultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess—an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying—she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented—hallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. As the apotheosis of feminine charm and American careerism, the stewardess subtly bucked traditional gender roles and paved the way for the women's movement. Drawing on industry archives and hundreds of interviews, this vibrant cultural history offers a fresh perspective on the sweeping changes in twentieth-century American life.
Author: William Shurtleff; Akiko Aoyagi Publisher: Soyinfo Center ISBN: 1948436302 Category : Social Science Languages : en Pages : 1473
Book Description
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 95 photographs and illustrations. Free of charge in digital PDF format.
Author: James John Hoogerwerf
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Author: William Shurtleff; Akiko Aoyagi