Author: Richard D. Hanks
Publisher: Deliver and Measure
ISBN: 9780615185408
Category : Customer services
Languages : en
Pages : 190
Book Description
Finally - a book that focuses on the practicalities and common sense of taking care of customers, measuring their experiences, and taking tactical actions to improve. This is a book about the tactics and execution of customer service, rather than strategy and academics. Why? Because more companies are failing due to poor execution, than are failing due to poor strategy. This book makes it basic - Execute, Measure, Improve!