Delivered: The No-Nonsense Guide to Successful Email Marketing PDF Download

Author: Nathan Littleton
Publisher: Lulu.com
ISBN: 9781291946390
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
Put simply, email marketing is the single most effective way of reaching a large number of people in a short space of time. Nothing else compares to it, and that's what makes it so successful for so many businesses who are using it in the right way. This comprehensive guide is packed with practical advice, and shows you exactly how to use it to deliver more leads, more sales, and more profit for your business. - How to lay the foundations with a good, solid email marketing system. - How to build and service a high quality community that gets you results. - How to set up profitable and measurable campaigns. - How to craft the perfect subject line that will skyrocket your open rates. - How to write compelling, persuasive copy that gets you sales. - How to avoid those dreaded spam filters. It gives you a clear, step-by-step process that's easy to follow no matter what your experience or technical expertise. With free online videos and resources.

Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 1398605980
Category : Business & Economics
Languages : en
Pages : 417

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Book Description
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

Author: Sonia Williams
Publisher: John Wiley & Sons
ISBN: 1118320409
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business. The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.

Author: David Newman
Publisher: AMACOM
ISBN: 0814432875
Category : Language Arts & Disciplines
Languages : en
Pages : 291

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Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749464283
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Author: Jeremy Chatelaine
Publisher: Createspace Independent Publishing Platform
ISBN: 9781514641590
Category :
Languages : en
Pages : 86

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Book Description
Cold email is how I started my business. I originally used it to get interviews to gain knowledge on a particular market, then to get feedback on what I was building and finally to get demo calls to gain new customers as well as expand my network as a founder. It's what made my business profitable, so I know first hand that it can be a really lucrative channel when executed properly. The problem is what most people tell about cold email on the Internet is highly subject to the survivorship bias (meaning it worked for them, failing to realize that what really made things work was actually something else), often outdated regarding what works in 2015, at best grossly inaccurate (revealing only half of the story, or tested with just 50 emails), or worse just plain wrong and totally misleading. So be ready for a ride because all those fancy posts you read on the Internet on cold emails won't account for a fraction of what you'll learn in this book. For example: - I'll let you know about the number 1 reason why cold emails fail or succeed (based on real data after analyzing both winners and losers). - I'll explain why almost everyone is wrong in the way they build their cold email campaigns and how to fix this easily. - I'll tell you about every possible ways to build your prospect list - I'll show you how to setup up cold emails so you can get people thanking you for your emails and perseverance while not even spending a second on it. - I'll share with you 5 email sequences built for different purposes and all performing at more than 50% reply rate in 2015. And many more things that will give you all the tools you need to crush it with your cold email campaign.

Author: Doug D'Aubrey
Publisher: SRA Books
ISBN: 190911605X
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
Written specifically for owners of small businesses, Getting Down to Business provides everything you need to know to grow your business with confidence, and realise your ambitions. By following the suggestions in this book you will be able to: • Establish your goal and develop a step-by-step action plan to achieve it • Find and satisfy the customers who will truly value what you offer • Set up the systems to run your business smoothly and efficiently as you grow • Achieve the returns your intelligence, talent and effort deserve • Have fun and enjoy running your own business! “This is a must-have guide book for small to medium businesses. It provides a comprehensive, but easy-to-follow and very practical framework to identifying your strengths and weaknesses as a business. It demonstrates how to work with them to grow to your full potential and reach your goals.” Marianne Henio – art historian, writer and critic

Author: Kath Pay
Publisher:
ISBN: 9781781334911
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.

Author: Nicki Krawczyk
Publisher: Sourcebooks, Inc.
ISBN: 1638075557
Category : Language Arts & Disciplines
Languages : en
Pages : 131

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Book Description
Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

Author: Chris Arrendale
Publisher:
ISBN: 9780999880104
Category :
Languages : en
Pages : 108

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Book Description
Getting emails to the Inbox has long been the goal of every email marketer. Emails in the junk folder are never seen and get no resullts. Deliverability Inferno shows marketers how to navigate the challenging journey to their recipient's Inbox. This book will help you understand and master email deliverability, content, lists, bounces, and more.