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Author: Tenzin Dolma Publisher: Library of Tibetan Works and Archives ISBN: 9387023656 Category : Political Science Languages : en Pages : 214
Book Description
The book is an anthology of hand-picked articles written on Tibetan refugees' livelihood in exile. Each writer did a thorough research and their work clearly reflects their hardwork, unique in its own way. Backed by their study, some shared their opinion and some synthesized different views and studies. Without limiting to the socio-political condition of Tibetan refugees, the book touches large array of subjects; the tradition, culture, most importantly their dedication. The book will help you understand the struggle of Tibetan refugee from early stages to have become self-reliant.
Author: Tenzin Dolma Publisher: Library of Tibetan Works and Archives ISBN: 9387023656 Category : Political Science Languages : en Pages : 214
Book Description
The book is an anthology of hand-picked articles written on Tibetan refugees' livelihood in exile. Each writer did a thorough research and their work clearly reflects their hardwork, unique in its own way. Backed by their study, some shared their opinion and some synthesized different views and studies. Without limiting to the socio-political condition of Tibetan refugees, the book touches large array of subjects; the tradition, culture, most importantly their dedication. The book will help you understand the struggle of Tibetan refugee from early stages to have become self-reliant.
Author: Sally Dibb Publisher: Routledge ISBN: 0789029170 Category : Business & Economics Languages : en Pages : 204
Book Description
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success. Marketing experts Sally Dibb and Lyndon Simkin use their consultancy-inspired guidance in this easy-to-read text that provides best practice processes, detailed illustrations, and helpful real-world case examples. Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to conducting quantitative, qualitative, Greenfield, or evolution segmentation. The authors discuss in detail how to identify, diagnose, and treat segmentation blockers and provide 30 rules for segmentation success. This how-to guidebook shows students, beginners, and even the more seasoned professionals how to improve their efforts for success. The book includes numerous figures and tables to clearly illustrate concepts and data. Market Segmentation Success: Making It Happen! is an invaluable resource for business practitioners, consultants, educators, and MBA students working on marketing strategy, marketing management, and marketing operations.
Author: William Harris Publisher: Markus Wiener Publishers ISBN: 9781558766020 Category : History Languages : en Pages : 260
Book Description
At the outset of the 21st century, perhaps the most interesting feature of the Levant (in Arabic, Bilad al-Sham), in the midst of an overwhelmingly Sunni Muslim Arab world, is the command of the entire coastal zone from Cilicia south to Sinai either by non-Arabs or by Arabs who are not Sunni Muslims. The reality overshadows the Levantine interior. In the central Levant the mountain has come to town with the Alawi political ascendance in Damascus in the south, Israeli military and economic power dominates the Palestinians and Jordanians. The transformation in less than a century is remarkable.
Author: Amir Paz-Fuchs Publisher: Springer ISBN: 1137582618 Category : Political Science Languages : en Pages : 425
Book Description
The book is the first to cover all areas of privatization in Israel and one of the first to do so in general, including state infrastructure, immigration policy, land, health, education, welfare, regulation, and policy design. As such, it offers a comprehensive volume for students, policy makers, and scholars interested in the economic, sociological, political, and legal perspectives of a major policy trend that has changed the face and character of the modern state. In addition, it is a vital contribution to those who have an interest in changes in Israeli society, politics, and economy.
Author: Jean-François Arvis Publisher: World Bank Publications ISBN: 1464812748 Category : Business & Economics Languages : en Pages : 139
Book Description
For millennia, the Mediterranean has been one of the most active trading areas, supported by a transport network connecting riparian cities and beyond to their hinterland. The Mediterranean has complex trade patterns and routes--but with key differences from the past. It is no longer an isolated world economy: it is both a trading area and a transit area linking Europe and North Africa with the rest of the world through the hub-and-spoke structure of maritime networks. Understanding how trade connectivity works in the Mediterranean, and elsewhere, is important to policy makers, especially those in developing countries in the Mediterranean, concerned with the economic benefits of large investment in infrastructure. Better connectivity is expected to increase trade with distant markets and stimulate activities in the hinterland. This book is a practical exploration of the three interdependent dimensions of trade connectivity: maritime networks, port efficiency, and hinterland connectivity. Because of the complexity and richness of maritime and trade patterns in the Mediterranean, the research book combines both a regional focus and globally scalable lessons. This book is intended for a wide readership of policy makers in maritime affairs, trade, or industry; professionals from the world of finance or development institutions; and academics. It combines empirical analysis of microeconomic shipping and port data with three case studies of choice of port (focusing on Spain, Egypt, and Morocco) and five case studies on hinterland development (Barcelona; Malta; Marseilles; Port Said East, Egypt; and Tanger Med, Morocco).
Author: Bodo B. Schlegelmilch Publisher: Springer Nature ISBN: 3030906655 Category : Business & Economics Languages : en Pages : 440
Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author: W. Chan Kim Publisher: Harvard Business Review Press ISBN: 1633692655 Category : Business & Economics Languages : en Pages : 32
Book Description
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author: Douglas West Publisher: Oxford University Press, USA ISBN: 0199556601 Category : Business & Economics Languages : en Pages : 613
Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author: Publisher: ISBN: Category : Commercial products Languages : en Pages : 614
Book Description
Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry.
Author: Tenzin Dolma
Author: Tenzin Dolma
Author: Sally Dibb
Author: William Harris
Author: Amir Paz-Fuchs
Author: Jean-François Arvis
Author: Bodo B. Schlegelmilch
Author: W. Chan Kim
Author: Douglas West
Author: United Nations
Author: