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Author: Gerald Zaltman Publisher: Harvard Business Press ISBN: 1422121151 Category : Business & Economics Languages : en Pages : 273
Book Description
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: Gerald Zaltman Publisher: Harvard Business Press ISBN: 1422121151 Category : Business & Economics Languages : en Pages : 273
Book Description
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: Eliyah Oren Publisher: Academia Pundarika ISBN: Category : Self-Help Languages : en Pages : 392
Book Description
Unveiling the Arcane Secrets of the Mind: A Revolutionary Marketing Odyssey Are you ready to embark on a journey that will forever alter your perception of reality? Prepare to have your consciousness expanded and your synapses set ablaze with the groundbreaking opus, "Deep Marketing: The Advertising Revolution of Neuroscience, Fasciology, and NLP." In this mesmerizing tome, the veil between science and sorcery is lifted, revealing the pulsating, electric landscape of the human psyche. What arcane knowledge lies dormant in the folds of your cerebral cortex? What hidden levers of influence have remained concealed from marketers for millennia? The answers, dear reader, are both terrifying and sublime. With each turn of the page, you'll find yourself descending deeper into a world where thoughts become tangible, where desires can be sculpted like clay, and where the very essence of human connection is distilled into its purest form. Can you feel the tendrils of curiosity already wrapping themselves around your mind? Prepare to witness: The earth-shattering fusion of cutting-edge neuroscience and ancient wisdom Mind-bending techniques that blur the lines between persuasion and inception The secret language of the subconscious, finally decoded and laid bare But beware! This is not a book for the faint of heart or weak of will. As you delve into its pages, you may find yourself questioning everything you thought you knew about human nature. Are we truly the masters of our own desires? Or are we merely vessels, waiting to be filled with the intoxicating elixir of expertly crafted messaging? The power contained within these pages is both a gift and a burden. Will you use it to revolutionize industries and transform lives? Or will you be consumed by the awesome potential of your newfound knowledge? Only one thing is certain: once you've tasted the forbidden fruit of "Deep Marketing," there's no going back. The world will never look the same again. Are you brave enough to take the plunge? Are you worthy of the secrets that await? There's only one way to find out... Embrace the revolution. Unleash the power. Discover "Deep Marketing" – and awaken the slumbering giant of human potential.
Author: Diana Wynne Jones Publisher: Macmillan ISBN: 0312868596 Category : Fiction Languages : en Pages : 385
Book Description
A fast and witty new fantasy novel about the magician in charge of Earth, who maintains the balance between positive and negative magic for the good of all.
Author: Allan Dib Publisher: Page Two ISBN: 1989603688 Category : Business & Economics Languages : en Pages : 0
Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Addison Cain Publisher: Addison Cain ISBN: Category : Fiction Languages : en Pages : 188
Book Description
“Addison Cain's writing blows me away each time!” NYT Bestselling author Anna Zaires My love for her is forbidden. When the princess was placed in my care, the devil ordered that I never show his daughter mercy, affection, or a gentle hand. To keep her safe from the denizens of our dark king’s Cathedral, Jade’s life as my ward has been pitiless. She despises me. Yet I am utterly, irrevocably in love. Infamous for my coldness, unquestioned in my fealty, the devil forgets that there are older, more terrible monsters in the dark—and I have sold my soul to the most ancient of evil so that Jade might one day be mine. CATHERDRAL is a standalone novel in the Cradle of Darkness series culminating in an HEA. The horror prequel, Catacombs, will enrich the experience of this book but is not necessary. Keywords: Vampire, capture fantasy, vampire romance, possessive alpha male dark romance, Dark romance, psychological romance, gothic romance, paranormal romance, dystopian, dystopian romance, complete power exchange, seductive romance, Alpha Hero, Antihero, antihero romance, antihero dark romance, Suffering Heroine, Obsessive Hero, abduction to love, Abuse of Power, beauty and the beast, blackmail, passionate lovers, tortured heroine, tragic past, unrequited love, sexually romantic books, series, romantic suspense, collections, anthologies, jealous possessive romance, forbidden romance, hunted female, angsty alpha romance, horror romance, romantic suspense, thriller, #freepearl, standalone, guaranteed HEA
Author: Greg Creed Publisher: HarperCollins Leadership ISBN: 140022330X Category : Business & Economics Languages : en Pages : 289
Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Gary Braver Publisher: Macmillan + ORM ISBN: 1429977248 Category : Fiction Languages : en Pages : 462
Book Description
Someone is killing the most alluring women of Boston. Someone whose keen eye for beauty masks a twisted mind. Someone who insinuates himself into his victims' lives and leaves them with nothing but an elegant black stocking knotted around their necks. Homicide detective Lieutenant Steve Markarian must stop the killer before another woman is sacrificed. The stakes increase when he realizes his own wife has caught the killer's eye. In this stunning psychological thriller, bestselling author Gary Braver explores the nature of beauty, and the forbidding yearnings that kill in its name. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Glen Urban Publisher: Pearson Education ISBN: 013271616X Category : Business & Economics Languages : en Pages : 311
Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: Gerald Zaltman
Author: Gerald Zaltman
Author: Eliyah Oren
Author: Diana Wynne Jones
Author: Allan Dib
Author: Aaron Wrixon
Author: Addison Cain
Author: Greg Creed
Author: Jon Wuebben
Author: Gary Braver
Author: Glen Urban