Decision Making with Peer Opinions on Social Media Platforms PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Decision Making with Peer Opinions on Social Media Platforms PDF full book. Access full book title Decision Making with Peer Opinions on Social Media Platforms by Yang Li. Download full books in PDF and EPUB format.
Author: Yang Li Publisher: ISBN: Category : Decision making Languages : en Pages : 0
Book Description
This dissertation investigates how peer opinions from social media could help decision making for investors, consumers, and regulators. In particular, using state-of-the-art text mining and machine learning techniques, we study two platforms that are augmented with social media functionality: an investment-based platform and an online video gaming and distributing platform. The first essay focuses on the relationship between the opinion divergence transmitted through investment-based social media platforms and stock volatility. For each stock, investors may hold different opinions on its performance characterized by bullish, bearish, and neutral. We develop a metric that measures the opinion divergence among investors and test its power in explaining future stock volatility. The results show that investors' opinion divergence is negatively associated with future return volatility across a variety of holding periods. Moreover, the impact of opinion divergence will become attenuated over time. In the second essay, we study peer influence in video game adoption. The main challenge in the identification of peer influence is the confounding effect of homophily that introduces selection bias: people with similar characteristics and preferences are more likely to become friends. Taking advantage of the state-of-the-art recommender system algorithms, this paper develops a novel framework to estimate consumer tastes on products which endogenously drive tie formation and use it to control for selection. In line with previous studies, our results indicate that ignoring the homophily will lead to a biased estimate of peer influence. The third essay investigates the various factors influencing the adoption behavior of online video games. The effects of characteristics of both game producers and game consumers are examined. We find games' category spanning and consumers' information advantage impact the likelihood of game adoption. Moreover, we find evidence supporting a moderating role of users' information advantage on the effect of category spanning.
Author: Yang Li Publisher: ISBN: Category : Decision making Languages : en Pages : 0
Book Description
This dissertation investigates how peer opinions from social media could help decision making for investors, consumers, and regulators. In particular, using state-of-the-art text mining and machine learning techniques, we study two platforms that are augmented with social media functionality: an investment-based platform and an online video gaming and distributing platform. The first essay focuses on the relationship between the opinion divergence transmitted through investment-based social media platforms and stock volatility. For each stock, investors may hold different opinions on its performance characterized by bullish, bearish, and neutral. We develop a metric that measures the opinion divergence among investors and test its power in explaining future stock volatility. The results show that investors' opinion divergence is negatively associated with future return volatility across a variety of holding periods. Moreover, the impact of opinion divergence will become attenuated over time. In the second essay, we study peer influence in video game adoption. The main challenge in the identification of peer influence is the confounding effect of homophily that introduces selection bias: people with similar characteristics and preferences are more likely to become friends. Taking advantage of the state-of-the-art recommender system algorithms, this paper develops a novel framework to estimate consumer tastes on products which endogenously drive tie formation and use it to control for selection. In line with previous studies, our results indicate that ignoring the homophily will lead to a biased estimate of peer influence. The third essay investigates the various factors influencing the adoption behavior of online video games. The effects of characteristics of both game producers and game consumers are examined. We find games' category spanning and consumers' information advantage impact the likelihood of game adoption. Moreover, we find evidence supporting a moderating role of users' information advantage on the effect of category spanning.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Tarnanidis, Theodore Publisher: IGI Global ISBN: 1668487551 Category : Business & Economics Languages : en Pages : 413
Book Description
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Author: Natarajan, Arul Kumar Publisher: IGI Global ISBN: Category : Computers Languages : en Pages : 390
Book Description
As artificial intelligence (AI) revolutionizes communication and decision-making, its impact on industries and daily life grows. The AI boom has created an exciting opportunity for leaders to optimize human interaction, streamline decisions, and boost productivity across various fields. To compete at the highest level in today’s fast paced environments, understanding the potential of these technologies is essential. Enhancing Communication and Decision-Making With AI explores cutting edge possibilities for improvement in AI-driven collaboration, predictive analytics, and ethical considerations. These chapters provide practical applications and insights for integrating AI into communication and decision-making to create compelling communications material and drive consumer action. Covering topics such as social media influence, competitive advantage frontiers, and computational intelligence, this book is designed with professionals, researchers, and students in mind.
Author: Gursoy, Dogan Publisher: Edward Elgar Publishing ISBN: 1800371411 Category : Business & Economics Languages : en Pages : 528
Book Description
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Author: Roderick J. Brodie Publisher: Routledge ISBN: 1317533151 Category : Business & Economics Languages : en Pages : 315
Book Description
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author: Adeola Faniyi Publisher: GRIN Verlag ISBN: 3346570509 Category : Business & Economics Languages : en Pages : 16
Book Description
Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This paper is borne out of the researcher’s interest in helping persons, especially Christian teenagers’ to make the right decisions in life. The paper set out to discuss the influence of social media on the decision-making of Christian teenagers. The objectives are to find out how long Christian teenagers stay on social media platforms, assess the extent to which teenagers’ decisions are influenced by social media, and suggest good ways of maximizing the social media platforms.
Author: Marianna Sigala Publisher: Routledge ISBN: 1317185137 Category : Science Languages : en Pages : 341
Book Description
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Author: Sonia Budz Publisher: Springer Nature ISBN: 3658423285 Category : Business & Economics Languages : en Pages : 244
Book Description
The paper coordinated by Prof. Dr. Bogdan Cristian Onete is a topical subject in the context of the present informational era. It suggests a distinct approach regarding social media and the peer-to-peer platforms from the perspective of the quality of services and collaborative consumption. The research of the paper includes a quantitative research regarding the implications of peer-to-peer platforms concerning the consumer, and a qualitative research with regards to social media and its degree of influence on the quality of services. This research presents many interesting findings regarding the consumer perception of quality of services in the context of the sharing economy. These findings are valuable for all parties working in the domain of the sharing economy or collaborative consumption.
Author: Benson, Vladlena Publisher: IGI Global ISBN: 1522505601 Category : Computers Languages : en Pages : 551
Book Description
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
Author: Yang Li
Author: Yang Li
Author: Nripendra P. Rana
Author: Tarnanidis, Theodore
Author: Natarajan, Arul Kumar
Author: Gursoy, Dogan
Author: Roderick J. Brodie
Author: Adeola Faniyi
Author: Marianna Sigala
Author: Sonia Budz
Author: Benson, Vladlena