Author: Jeffrey Marsh
Publisher: Thieme
ISBN: 1638535914
Category : Medical
Languages : en
Pages : 838
Book Description
Decision Making in Plastic Surgery edited by Drs. Jeffrey L. Marsh and Chad A. Perlyn, is destined to become a favorite with all students of plastic surgery, whether residents in training or experienced practitioners. It provides essential tools for clinical problem solving for a wide range of aesthetic and reconstructive problems. The unique format, composed of algorithms with supporting text, provides the reader with a virtual roadmap for navigating the decision-making process that characterizes the management of plastic surgery clinical problems. Comprehensive Coverage Divided into three parts with numerous subsections and chapters, this book's coverage ranges from head to toe and from reconstructive to aesthetic. The first part discusses fundamentals and includes chapters on upper and lower facial lacerations, acute ear trauma, acute burns, frostbite, pressure sores, and scars. Part II, Reconstructive Surgery, includes comprehensive subsections on skin, head and neck (congenital anomalies, dentoskeletal malocclusion, craniofacial trauma, neoplasms, and reconstruction), breast and trunk, and upper and lower extremities. And Part III, Aesthetic Surgery, contains sections on skin, scalp, brow and periorbital area, face, nose, breast body contouring, and body contouring after massive weight loss. Expert Editors and Contributors Drs. Marsh and Perlyn are talented educators and expert surgeons. They have gathered an impressive group of rising stars and recognized leaders in plastic surgery to write chapters and share their expertise in patient management strategies for different clinical problems. Unique Format The decision-making format provides information in a convenient and accessible manner. Readers can compare their approach to that of the experts as they trace the decision trees outlining treatment options for different clinical problems. The design and organization of the book permits quick and easy reading. On the right-hand page, the reader finds an algorithm to indicate the problem, surgical interventions and endpoints, surgical and nonsurgical options, and the hierarchy of what options work best for different situations. On the left-hand page is descriptive text that is keyed into the algorithms so the reader can easily follow the different steps being described. Legends introduce each section, providing a key to the colored boxes, bullet points, and arrows that point to the different treatment options. This book is essential reading for all students of plastic surgery. It provides a needed life boat when planning any surgical intervention. Hot Topics Body contouring Facial aesthetic surgery Hand trauma Facial fractures Limb reconstruction Breast surgery
Decision Making in Plastic Surgery
Author: Jeffrey Marsh
Publisher: Thieme
ISBN: 1638535914
Category : Medical
Languages : en
Pages : 838
Book Description
Decision Making in Plastic Surgery edited by Drs. Jeffrey L. Marsh and Chad A. Perlyn, is destined to become a favorite with all students of plastic surgery, whether residents in training or experienced practitioners. It provides essential tools for clinical problem solving for a wide range of aesthetic and reconstructive problems. The unique format, composed of algorithms with supporting text, provides the reader with a virtual roadmap for navigating the decision-making process that characterizes the management of plastic surgery clinical problems. Comprehensive Coverage Divided into three parts with numerous subsections and chapters, this book's coverage ranges from head to toe and from reconstructive to aesthetic. The first part discusses fundamentals and includes chapters on upper and lower facial lacerations, acute ear trauma, acute burns, frostbite, pressure sores, and scars. Part II, Reconstructive Surgery, includes comprehensive subsections on skin, head and neck (congenital anomalies, dentoskeletal malocclusion, craniofacial trauma, neoplasms, and reconstruction), breast and trunk, and upper and lower extremities. And Part III, Aesthetic Surgery, contains sections on skin, scalp, brow and periorbital area, face, nose, breast body contouring, and body contouring after massive weight loss. Expert Editors and Contributors Drs. Marsh and Perlyn are talented educators and expert surgeons. They have gathered an impressive group of rising stars and recognized leaders in plastic surgery to write chapters and share their expertise in patient management strategies for different clinical problems. Unique Format The decision-making format provides information in a convenient and accessible manner. Readers can compare their approach to that of the experts as they trace the decision trees outlining treatment options for different clinical problems. The design and organization of the book permits quick and easy reading. On the right-hand page, the reader finds an algorithm to indicate the problem, surgical interventions and endpoints, surgical and nonsurgical options, and the hierarchy of what options work best for different situations. On the left-hand page is descriptive text that is keyed into the algorithms so the reader can easily follow the different steps being described. Legends introduce each section, providing a key to the colored boxes, bullet points, and arrows that point to the different treatment options. This book is essential reading for all students of plastic surgery. It provides a needed life boat when planning any surgical intervention. Hot Topics Body contouring Facial aesthetic surgery Hand trauma Facial fractures Limb reconstruction Breast surgery
Publisher: Thieme
ISBN: 1638535914
Category : Medical
Languages : en
Pages : 838
Book Description
Decision Making in Plastic Surgery edited by Drs. Jeffrey L. Marsh and Chad A. Perlyn, is destined to become a favorite with all students of plastic surgery, whether residents in training or experienced practitioners. It provides essential tools for clinical problem solving for a wide range of aesthetic and reconstructive problems. The unique format, composed of algorithms with supporting text, provides the reader with a virtual roadmap for navigating the decision-making process that characterizes the management of plastic surgery clinical problems. Comprehensive Coverage Divided into three parts with numerous subsections and chapters, this book's coverage ranges from head to toe and from reconstructive to aesthetic. The first part discusses fundamentals and includes chapters on upper and lower facial lacerations, acute ear trauma, acute burns, frostbite, pressure sores, and scars. Part II, Reconstructive Surgery, includes comprehensive subsections on skin, head and neck (congenital anomalies, dentoskeletal malocclusion, craniofacial trauma, neoplasms, and reconstruction), breast and trunk, and upper and lower extremities. And Part III, Aesthetic Surgery, contains sections on skin, scalp, brow and periorbital area, face, nose, breast body contouring, and body contouring after massive weight loss. Expert Editors and Contributors Drs. Marsh and Perlyn are talented educators and expert surgeons. They have gathered an impressive group of rising stars and recognized leaders in plastic surgery to write chapters and share their expertise in patient management strategies for different clinical problems. Unique Format The decision-making format provides information in a convenient and accessible manner. Readers can compare their approach to that of the experts as they trace the decision trees outlining treatment options for different clinical problems. The design and organization of the book permits quick and easy reading. On the right-hand page, the reader finds an algorithm to indicate the problem, surgical interventions and endpoints, surgical and nonsurgical options, and the hierarchy of what options work best for different situations. On the left-hand page is descriptive text that is keyed into the algorithms so the reader can easily follow the different steps being described. Legends introduce each section, providing a key to the colored boxes, bullet points, and arrows that point to the different treatment options. This book is essential reading for all students of plastic surgery. It provides a needed life boat when planning any surgical intervention. Hot Topics Body contouring Facial aesthetic surgery Hand trauma Facial fractures Limb reconstruction Breast surgery
Decision Making in Aesthetic Practice
Author: Vincent Wong
Publisher: CRC Press
ISBN: 1000416704
Category : Medical
Languages : en
Pages : 176
Book Description
Decision Making in Aesthetic PracticeThe Right Procedures for the Right Patients Edited by Vincent Wong, BSc, MBChB, Vindoc Aesthetics, London, UK Healthcare professionals in Aesthetic Practice are often faced with a presenting complaint that may seem straightforward to treat but lends itself to more than one treatment option. To achieve and deliver the best natural-looking results, certain basic points about the face must be respected; there must be a good understanding of the specific root cause of each patient’s complaint; and that knowledge must be communicated effectively with the patient. The aim of this book is to help guide a healthcare professional in selecting the best and most appropriate options for any patient. Contents: The Cosmetic Consultation * The Skin * The Forehead * The Periorbital Region * The Nose * The Cheeks* The Perioral Region * The Chin * The Jawline and Neck* The Scalp * Balancing Non-Surgical and Surgical Clinical Approaches
Publisher: CRC Press
ISBN: 1000416704
Category : Medical
Languages : en
Pages : 176
Book Description
Decision Making in Aesthetic PracticeThe Right Procedures for the Right Patients Edited by Vincent Wong, BSc, MBChB, Vindoc Aesthetics, London, UK Healthcare professionals in Aesthetic Practice are often faced with a presenting complaint that may seem straightforward to treat but lends itself to more than one treatment option. To achieve and deliver the best natural-looking results, certain basic points about the face must be respected; there must be a good understanding of the specific root cause of each patient’s complaint; and that knowledge must be communicated effectively with the patient. The aim of this book is to help guide a healthcare professional in selecting the best and most appropriate options for any patient. Contents: The Cosmetic Consultation * The Skin * The Forehead * The Periorbital Region * The Nose * The Cheeks* The Perioral Region * The Chin * The Jawline and Neck* The Scalp * Balancing Non-Surgical and Surgical Clinical Approaches
Surgical Decision Making in Acute Care Surgery
Author: Kimberly A. Davis
Publisher: Thieme
ISBN: 1684200598
Category : Medical
Languages : en
Pages : 611
Book Description
Unique book provides comprehensive discussion of MIS versus traditional techniques in modern Acute Care Surgery The combination of a surgeon shortage and poor access to emergency surgical care led to establishment of the Acute Care Surgery paradigm and subspecialty in 2003. Concurrently, minimally invasive approaches revolutionized surgical practice in the 21st century. In the U.S., acute care surgeons stand at the front line of patient care for emergency general surgery, trauma, and surgical critical care, and thus are positioned to positively impact healthcare delivery and costs. Surgical Decision Making in Acute Care Surgery by renowned surgeons Kimberly Davis and Raul Coimbra is the first text that comprehensively discusses when to use minimally invasive techniques and advanced technology versus traditional open procedures in acute traumatic and non-traumatic surgical emergencies. The text begins with three opening chapters covering the background of the Acute Care Surgery subspecialty, anatomic and physiological considerations, and the impact of acute surgical illness on pre- and post-operative critical care decisions. Subsequent chapters outline surgical approaches for commonly encountered acute conditions. Trauma chapters cover interventions for cervical, blunt and penetrating abdominal, and thoracic injuries. Emergency general surgery topics run the gamut from appendicitis to emergency management of paraesophageal hernias and esophageal perforations. An impressive group of senior surgeons and younger rising stars in American surgery share their expertise throughout the book. Key Highlights Disease-specific chapters include epidemiology, pathogenesis, diagnostic tools, treatment strategies, surgical techniques, cost analyses, complications, and national guidelines where available Subchapters feature expert commentary on preceding chapters, including clinical pearls and controversies (e.g. operative vs. nonoperative management) In-depth discussion of surgical decision making encompasses the type of surgical approach, as well as indications and contraindications for MIS The roles of MIS procedures such as laparoscopy, thoracoscopy, radiology-based percutaneous techniques, as well as endovascular surgery are examined The quintessential resource on contemporary Acute Care Surgery practice, this is a must-read for residents, junior faculty, and practicing surgeons in this discipline.
Publisher: Thieme
ISBN: 1684200598
Category : Medical
Languages : en
Pages : 611
Book Description
Unique book provides comprehensive discussion of MIS versus traditional techniques in modern Acute Care Surgery The combination of a surgeon shortage and poor access to emergency surgical care led to establishment of the Acute Care Surgery paradigm and subspecialty in 2003. Concurrently, minimally invasive approaches revolutionized surgical practice in the 21st century. In the U.S., acute care surgeons stand at the front line of patient care for emergency general surgery, trauma, and surgical critical care, and thus are positioned to positively impact healthcare delivery and costs. Surgical Decision Making in Acute Care Surgery by renowned surgeons Kimberly Davis and Raul Coimbra is the first text that comprehensively discusses when to use minimally invasive techniques and advanced technology versus traditional open procedures in acute traumatic and non-traumatic surgical emergencies. The text begins with three opening chapters covering the background of the Acute Care Surgery subspecialty, anatomic and physiological considerations, and the impact of acute surgical illness on pre- and post-operative critical care decisions. Subsequent chapters outline surgical approaches for commonly encountered acute conditions. Trauma chapters cover interventions for cervical, blunt and penetrating abdominal, and thoracic injuries. Emergency general surgery topics run the gamut from appendicitis to emergency management of paraesophageal hernias and esophageal perforations. An impressive group of senior surgeons and younger rising stars in American surgery share their expertise throughout the book. Key Highlights Disease-specific chapters include epidemiology, pathogenesis, diagnostic tools, treatment strategies, surgical techniques, cost analyses, complications, and national guidelines where available Subchapters feature expert commentary on preceding chapters, including clinical pearls and controversies (e.g. operative vs. nonoperative management) In-depth discussion of surgical decision making encompasses the type of surgical approach, as well as indications and contraindications for MIS The roles of MIS procedures such as laparoscopy, thoracoscopy, radiology-based percutaneous techniques, as well as endovascular surgery are examined The quintessential resource on contemporary Acute Care Surgery practice, this is a must-read for residents, junior faculty, and practicing surgeons in this discipline.
Decision-Making in Reconstructive Surgery
Author: G. Germann
Publisher: Springer Science & Business Media
ISBN: 3642595855
Category : Medical
Languages : en
Pages : 240
Book Description
A new approach to methodical and strategic thinking about tissue reconstruction. All the decision-making processes are broken down into algorithms based on the authors' clinical experience and the current literature. The atlas section describes the 25 most frequently used flaps, and shows them in standardised graphic form along with many practical tips and tricks. New here is the inclusion in the illustrations of practical suggestions for the surgeon, as well as rehabilitation protocols for post-operative management. In short, a maximum of information with a minimum of text.
Publisher: Springer Science & Business Media
ISBN: 3642595855
Category : Medical
Languages : en
Pages : 240
Book Description
A new approach to methodical and strategic thinking about tissue reconstruction. All the decision-making processes are broken down into algorithms based on the authors' clinical experience and the current literature. The atlas section describes the 25 most frequently used flaps, and shows them in standardised graphic form along with many practical tips and tricks. New here is the inclusion in the illustrations of practical suggestions for the surgeon, as well as rehabilitation protocols for post-operative management. In short, a maximum of information with a minimum of text.
The Breast Cancer Wars
Author: Barron H. Lerner
Publisher: Oxford University Press
ISBN: 0195349563
Category : Medical
Languages : en
Pages : 408
Book Description
In this riveting narrative, Barron H. Lerner offers a superb medical and cultural history of our century-long battle with breast cancer. Revisiting the past, Lerner argues, can illuminate and clarify the dilemmas confronted by women with--and at risk for--the disease. Writing with insight and compassion, Lerner tells a compelling story of influential surgeons, anxious patients and committed activists. There are colorful portraits of the leading figures, ranging from the acerbic Dr. William Halsted, who pioneered the disfiguring radical mastectomy at the turn of the century to George Crile, Jr., the Cleveland surgeon who shocked the medical establishment by "going public" with his doubts about mastectomy, to Rose Kushner, a brash journalist who relentlessly educated American women about breast cancer. Lerner offers a fascinating account of the breast cancer wars: the insistent efforts of physicians to vanquish the "enemy"; the fights waged by feminists and maverick doctors to combat a paternalistic legacy that discouraged decision-making by patients; and the struggles of statisticians and researchers to generate definitive data in the face of the great risks and uncertainties raised by the disease. As easy as it is to demonize male physicians, the persistence of the radical mastectomy and other invasive treatments has had as much to do with the complicated scientific understandings of breast cancer as with sexism. In Lerner's hands, the fight against breast cancer opens a window on American medical practice over the last century: the pursuit of dramatic cures with sophisticated technologies, the emergence of patients' rights, the ethical and legal challenges raised by informed consent, and the limited ability of scientific knowledge to provide quick solutions for serious illnesses. A searching and profound work on an emotionally charged issue, The Breast Cancer Wars tells a story that remains of vital importance to modern breast cancer patients, their families and the clinicians who strive to treat and prevent this dreaded disease.
Publisher: Oxford University Press
ISBN: 0195349563
Category : Medical
Languages : en
Pages : 408
Book Description
In this riveting narrative, Barron H. Lerner offers a superb medical and cultural history of our century-long battle with breast cancer. Revisiting the past, Lerner argues, can illuminate and clarify the dilemmas confronted by women with--and at risk for--the disease. Writing with insight and compassion, Lerner tells a compelling story of influential surgeons, anxious patients and committed activists. There are colorful portraits of the leading figures, ranging from the acerbic Dr. William Halsted, who pioneered the disfiguring radical mastectomy at the turn of the century to George Crile, Jr., the Cleveland surgeon who shocked the medical establishment by "going public" with his doubts about mastectomy, to Rose Kushner, a brash journalist who relentlessly educated American women about breast cancer. Lerner offers a fascinating account of the breast cancer wars: the insistent efforts of physicians to vanquish the "enemy"; the fights waged by feminists and maverick doctors to combat a paternalistic legacy that discouraged decision-making by patients; and the struggles of statisticians and researchers to generate definitive data in the face of the great risks and uncertainties raised by the disease. As easy as it is to demonize male physicians, the persistence of the radical mastectomy and other invasive treatments has had as much to do with the complicated scientific understandings of breast cancer as with sexism. In Lerner's hands, the fight against breast cancer opens a window on American medical practice over the last century: the pursuit of dramatic cures with sophisticated technologies, the emergence of patients' rights, the ethical and legal challenges raised by informed consent, and the limited ability of scientific knowledge to provide quick solutions for serious illnesses. A searching and profound work on an emotionally charged issue, The Breast Cancer Wars tells a story that remains of vital importance to modern breast cancer patients, their families and the clinicians who strive to treat and prevent this dreaded disease.
A Woman's Decision
Author: Karen Berger
Publisher: St. Martin's Griffin
ISBN: 146685796X
Category : Health & Fitness
Languages : en
Pages : 629
Book Description
A Woman's Decision is an extraordinarily sensitive and authoritative book that will help women assess their options, familiarize themselves with the techniques used in treating breast cancer, and prepare themselves for what to expect medically and emotionally from reconstructive surgery. It combines complete and fully updated medical information with a detailed look at the emotional issues a woman must face when confronting breast cancer. Especially reassuring are the interviews conducted with women and their loved ones, discussion feelings and reactions at every stage, including the decision to seek reconstructive surgery. In easy-to-understand language, this new edition features the newest therapies available for breast cancer treatment including: Genetic and hormonal therapy Endoscopic (minimally invasive) surgery Image-guided biopsy and sentinel node biopsy Lumpectomy versus mastectomy Skin-sparing mastectomy and immediate reconstruction Partial reconstruction after lumpectomy
Publisher: St. Martin's Griffin
ISBN: 146685796X
Category : Health & Fitness
Languages : en
Pages : 629
Book Description
A Woman's Decision is an extraordinarily sensitive and authoritative book that will help women assess their options, familiarize themselves with the techniques used in treating breast cancer, and prepare themselves for what to expect medically and emotionally from reconstructive surgery. It combines complete and fully updated medical information with a detailed look at the emotional issues a woman must face when confronting breast cancer. Especially reassuring are the interviews conducted with women and their loved ones, discussion feelings and reactions at every stage, including the decision to seek reconstructive surgery. In easy-to-understand language, this new edition features the newest therapies available for breast cancer treatment including: Genetic and hormonal therapy Endoscopic (minimally invasive) surgery Image-guided biopsy and sentinel node biopsy Lumpectomy versus mastectomy Skin-sparing mastectomy and immediate reconstruction Partial reconstruction after lumpectomy
Clinical Scenarios in Surgery
Author: Justin B. Dimick
Publisher: Lippincott Williams & Wilkins
ISBN: 1609139720
Category : Medical
Languages : en
Pages : 673
Book Description
Clinical Scenarios in Surgery: Decision Making and Operative Technique presents 125 cases in all areas of general surgery: GI, breast, hepatobiliary, colorectal, cardiothoracic, endocrine, vascular, trauma, pediatric, critical care, and transplant. Each full-color case begins with a patient presentation and proceeds through differential diagnosis, diagnosis and treatment, surgical procedures, postoperative management, and a case conclusion. Each case includes key technical steps, potential pitfalls, take-home points, and suggested readings. The patient stories in these clinical scenarios provide context to faciliate learning the principles of safe surgical care. This book will be particularly useful for senior surgical residents and recent graduates as they prepare for the American Board of Surgery oral examination.
Publisher: Lippincott Williams & Wilkins
ISBN: 1609139720
Category : Medical
Languages : en
Pages : 673
Book Description
Clinical Scenarios in Surgery: Decision Making and Operative Technique presents 125 cases in all areas of general surgery: GI, breast, hepatobiliary, colorectal, cardiothoracic, endocrine, vascular, trauma, pediatric, critical care, and transplant. Each full-color case begins with a patient presentation and proceeds through differential diagnosis, diagnosis and treatment, surgical procedures, postoperative management, and a case conclusion. Each case includes key technical steps, potential pitfalls, take-home points, and suggested readings. The patient stories in these clinical scenarios provide context to faciliate learning the principles of safe surgical care. This book will be particularly useful for senior surgical residents and recent graduates as they prepare for the American Board of Surgery oral examination.
Vascular Decision Making
Author: Jack L. Cronenwett
Publisher: Lippincott Williams & Wilkins
ISBN: 197511583X
Category : Medical
Languages : en
Pages : 2138
Book Description
With concise text and a simple, easy-to-follow organizational structure, the brand-new Vascular Decision Making: Medical, Endovascular, Surgical helps you make well-informed treatment and procedural decisions on a variety of vascular conditions and diseases you encounter in clinical settings with patients.
Publisher: Lippincott Williams & Wilkins
ISBN: 197511583X
Category : Medical
Languages : en
Pages : 2138
Book Description
With concise text and a simple, easy-to-follow organizational structure, the brand-new Vascular Decision Making: Medical, Endovascular, Surgical helps you make well-informed treatment and procedural decisions on a variety of vascular conditions and diseases you encounter in clinical settings with patients.
Cosmetic Breast Surgery
Author: Robert M. Freund
Publisher: Da Capo Lifelong Books
ISBN: 9781569244555
Category : Health & Fitness
Languages : en
Pages : 224
Book Description
Though cosmetic breast surgery is most commonly an elective procedure, it is an important, irreversible decision that demands careful consideration. In Cosmetic Breast Surgery, distinguished plastic surgeon Robert M. Freund—who has worked on the breasts of thousands of women in his private and public New York City practices—offers clear explanations and sensitive advice for women curious about having their breasts enlarged, reduced, or lifted. In a factual, conversational tone, Dr. Freund—recently named one of New York's leading plastic surgeons by New York magazine—candidly discusses all of the risks and rewards involved, different operating procedures and options, the right and wrong reasons to have surgery, choosing the right surgeon, pre- and postoperative care, and what to do if a procedure goes wrong. Written with a woman's best interest in mind, Cosmetic Breast Surgery provides photographs throughout and is essential reading for all women considering breast surgery.
Publisher: Da Capo Lifelong Books
ISBN: 9781569244555
Category : Health & Fitness
Languages : en
Pages : 224
Book Description
Though cosmetic breast surgery is most commonly an elective procedure, it is an important, irreversible decision that demands careful consideration. In Cosmetic Breast Surgery, distinguished plastic surgeon Robert M. Freund—who has worked on the breasts of thousands of women in his private and public New York City practices—offers clear explanations and sensitive advice for women curious about having their breasts enlarged, reduced, or lifted. In a factual, conversational tone, Dr. Freund—recently named one of New York's leading plastic surgeons by New York magazine—candidly discusses all of the risks and rewards involved, different operating procedures and options, the right and wrong reasons to have surgery, choosing the right surgeon, pre- and postoperative care, and what to do if a procedure goes wrong. Written with a woman's best interest in mind, Cosmetic Breast Surgery provides photographs throughout and is essential reading for all women considering breast surgery.
Cosmetic Medicine and Aesthetic Surgery
Author: Renato Saltz
Publisher: Thieme
ISBN: 1626239428
Category : Medical
Languages : en
Pages : 626
Book Description
Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, "Cosmetic Medicine: The Writing on the Wall," which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.
Publisher: Thieme
ISBN: 1626239428
Category : Medical
Languages : en
Pages : 626
Book Description
Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, "Cosmetic Medicine: The Writing on the Wall," which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.