Author: Publisher:
ISBN:
Category : Dietary supplements
Languages : en
Pages : 12
Book Description
Dear Consumer
Author: Food News for Consumers
Author: Dear Client
Author: Bonnie SieglerPublisher: Artisan Books
ISBN: 1579658334
Category : Business & Economics
Languages : en
Pages : 209
Book Description
In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.
Dear Customer Services
Author: Terry RavenscroftPublisher:
ISBN: 9781843172963
Category : Complaint letters
Languages : en
Pages : 0
Book Description
Terry Ravenscroft is back, putting pen to paper once more, and this time he's taking on the major food and drink corporations. No one is safe as Terry targets companies from Kellogg's and Ryvita to Mars, Heinz and Cadbury with his irritating epistles. Terry tackles everything from quality and pricing to taste and advertising campaigns, quizzing companies like Ferrero about why it's impossible to 'feel the nuts' in Nutella spread 'despite going through it with a fine tooth comb'. Combining the author's trademark humour with a sly nod at the megalomania of global corporations, Dear Customer Services is a letters book with a difference, giving everyone who's ever had a reason to dislike the big companies a big laugh at their expense!
Consumer's Resource Handbook
Author: Black News Digest
Author: Radiological Health Bulletin
Author: Consumer Credit Industry
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and MonopolyPublisher:
ISBN:
Category : Credit insurance
Languages : en
Pages : 1746
Book Description
Beyond Digital
Author: Paul LeinwandPublisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 142
Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: