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Author: Michael Bland Publisher: Kogan Page Publishers ISBN: 9780749443801 Category : Business & Economics Languages : en Pages : 164
Book Description
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Author: Michael Bland Publisher: Kogan Page Publishers ISBN: 9780749443801 Category : Business & Economics Languages : en Pages : 164
Book Description
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Author: Nick Clelland Publisher: Penguin Random House South Africa ISBN: 1776091582 Category : Political Science Languages : en Pages : 99
Book Description
So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.
Author: Matthew Nicholson Publisher: Routledge ISBN: 1317690435 Category : Social Science Languages : en Pages : 316
Book Description
Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Author: Bradford Fitch Publisher: The Capitol Net Inc ISBN: 9781587330032 Category : Business & Economics Languages : en Pages : 376
Book Description
Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com
Author: Jane Johnston Publisher: Routledge ISBN: 1000246582 Category : Language Arts & Disciplines Languages : en Pages : 281
Book Description
Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal
Author: Tom Maddocks Publisher: Ecademy Press ISBN: 1908746726 Category : Business & Economics Languages : en Pages : 193
Book Description
The ability to communicate a clear message, and deal with questions from the media is now a vital skill for almost any chief executive or senior manager. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
Author: Annette Clear Publisher: Juta and Company Ltd ISBN: 9780702156373 Category : Business & Economics Languages : en Pages : 232
Book Description
Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Author: Ed Barks Publisher: ISBN: 9780974253817 Category : Languages : en Pages :
Book Description
The AP Style guide for media relations. Yours will be dog-eared in no time!Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.Reporters Don't Hate You covers it all:?How to build meaningful, beneficial relationships with reporters?Why sustained practice is so essential - and tips for how to do it?What it takes to handle the hottest of hot potato questions?How to avoid falling victim to reporter tricks and traps?Why you should compose your headline before the editors do?Best practices for TV interviewsWhether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don't Hate You is the resource you've been seeking.It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.
Author: Dan Gillmor Publisher: "O'Reilly Media, Inc." ISBN: 0596102275 Category : Computers Languages : en Pages : 336
Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: William Wray Carney Publisher: University of Alberta ISBN: 0888645295 Category : Business & Economics Languages : en Pages : 290
Book Description
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
Author: Michael Bland
Author: Michael Bland
Author: Nick Clelland
Author: Matthew Nicholson
Author: Bradford Fitch
Author: Jane Johnston
Author: Tom Maddocks
Author: Annette Clear
Author: Ed Barks
Author: Dan Gillmor
Author: William Wray Carney