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Author: Jean Kilbourne Publisher: ISBN: Category : Business & Economics Languages : en Pages : 376
Book Description
This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.
Author: Jean Kilbourne Publisher: ISBN: Category : Business & Economics Languages : en Pages : 376
Book Description
This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.
Author: Jason Harris Publisher: Hachette UK ISBN: 1529304172 Category : Business & Economics Languages : en Pages : 304
Book Description
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
Author: Tori Telfer Publisher: HarperCollins ISBN: 0062956043 Category : Biography & Autobiography Languages : en Pages : 325
Book Description
A thoroughly entertaining and darkly humorous roundup of history’s notorious but often forgotten female con artists and their bold, outrageous scams—by the acclaimed author of Lady Killers. From Elizabeth Holmes and Anna Delvey to Frank Abagnale and Charles Ponzi, audacious scams and charismatic scammers continue to intrigue us as a culture. As Tori Telfer reveals in Confident Women, the art of the con has a long and venerable tradition, and its female practitioners are some of the best—or worst. In the 1700s in Paris, Jeanne de Saint-Rémy scammed the royal jewelers out of a necklace made from six hundred and forty-seven diamonds by pretending she was best friends with Queen Marie Antoinette. In the mid-1800s, sisters Kate and Maggie Fox began pretending they could speak to spirits and accidentally started a religious movement that was soon crawling with female con artists. A gal calling herself Loreta Janeta Velasquez claimed to be a soldier and convinced people she worked for the Confederacy—or the Union, depending on who she was talking to. Meanwhile, Cassie Chadwick was forging paperwork and getting banks to loan her upwards of $40,000 by telling people she was Andrew Carnegie’s illegitimate daughter. In the 1900s, a 40something woman named Margaret Lydia Burton embezzled money all over the country and stole upwards of forty prized show dogs, while a few decades later, a teenager named Roxie Ann Rice scammed the entire NFL. And since the death of the Romanovs, women claiming to be Anastasia have been selling their stories to magazines. What about today? Spoiler alert: these “artists” are still conning. Confident Women asks the provocative question: Where does chutzpah intersect with a uniquely female pathology—and how were these notorious women able to so spectacularly dupe and swindle their victims?
Author: Robert H Gass Publisher: Routledge ISBN: 1351806246 Category : Language Arts & Disciplines Languages : en Pages : 652
Book Description
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Author: Emanuel Swedenborg Publisher: Jazzybee Verlag ISBN: 3849640655 Category : Religion Languages : en Pages : 793
Book Description
This is an exposition of the internal or spiritual sense of the books of Genesis and Exodus, according to the law of correspondences. It unfolds the spiritual significance of the creation; of the stories of Adam and Eve, and of the deluge; of the lives of the patriarchs; of the captivity of the chosen people in Egypt and of their deliverance therefrom, and of their subsequent history; of the ritual of the Jewish religion, its sacrifices and observances:—and in general, traces the foreshadowing through both books of the incarnation and glorification of the Lord Jesus Christ. Many passages from other parts of the Word are also fully explained. Relations of things heard and seen in the spiritual world are interspersed, explaining the process of dying, and of man's resuscitation and conscious entrance into the interior life; the nature of the soul; of heaven and heavenly joy;and of hell, its nature and its miseries. It also treats of the Grand Man, or the whole angelic heaven, and the correspondence of the societies therein with the different organs and senses of the body; the origin and correspondence of diseases; the spirits and inhabitants of the various planets, and of other earths in the starry heavens. All of which are related to a true understanding of the Divine Word. This is book #1 out of 12 and covers Genesis 1 - 9.
Author: Jean Kilbourne
Author: Jean Kilbourne
Author: Jason Harris
Author: Scott Mitchell
Author: Tori Telfer
Author: Robert H Gass
Author: Emanuel Swedenborg
Author: Emanuel Swedenborg
Author: Emanuel Swedenborg
Author: Emanuel Swedenborg
Author: Emanuel Swedenborg