Author: Mary Eileen AhernPublisher:
ISBN:
Category : Libraries
Languages : en
Pages : 632
Book Description
Libraries
Author: Mary Eileen AhernPublisher:
ISBN:
Category : Libraries
Languages : en
Pages : 632
Book Description
Public Libraries
Author: Handbook
Author: Pratt Institute. School of Library Science. Graduates' AssociationPublisher:
ISBN:
Category :
Languages : en
Pages : 64
Book Description
Dictionary Catalog of the Research Libraries of the New York Public Library, 1911-1971
Author: New York Public Library. Research LibrariesPublisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 576
Book Description
Report of the Library Extension Division
Author: Illinois. State Library, Springfield. Library Extension DivisionPublisher:
ISBN:
Category : Libraries
Languages : en
Pages : 524
Book Description
Public Relations
Author: Edward L. BernaysPublisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Corpus Juris
Author: William MackSpecial Libraries
Author: Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 564
Book Description
Most vols. include Proceedings of the Special Libraries Association.
Author: 
Author: