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Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: DR. John C. Reis Ph.D. Publisher: Elsevier ISBN: 0080505759 Category : Technology & Engineering Languages : en Pages : 285
Book Description
The petroleum industry must minimize the environmental impact of its various operations. This extensively researched book assembles a tremendous amount of practical information to help reduce and control the environmental consequences of producing and processing petroleum and natural gas.The best way to treat pollution is not to create it in the first place. This book shows you how to plan and manage production activities to minimize and even eliminate some environmental problems without severely disrupting operations.It focuses on ways to treat drilling and production wastes to reduce toxicity and/or volume before their ultimate disposal. You'll also find methods for safely transporting toxic materials from the upstream petroleum industry away from their release sites. For those sites already contaminated with petroleum wastes, this book reviews the remedial technologies available. Other topics include United States federal environmental regulations, sensitive habitats, major U.S. chemical waste exchanges, and offshore releases of oil.Environmental Control in Petroleum Engineering is essential for industry personnel with little or no training in environmental issues as well as petroleum engineering students.
Author: Graham St John Publisher: Routledge ISBN: 1134379722 Category : Family & Relationships Languages : en Pages : 349
Book Description
Vast numbers of western youth have attached primary significance to raving and post-rave experiences. This collection of essays explores the socio-cultural and religious dimensions of the rave, 'raving' and rave-derived phenomena.
Author: Jenni Fletcher Publisher: Mills & Boon ISBN: 9781489237156 Category : Man-woman relationships Languages : en Pages : 864
Book Description
An Unlikely Debutante - Laura Martin: Lord Alexander Whitemore would rather train racehorses than take beguiling Lina Lock from gypsy dancer to perfect debutante. However, to win a wager he's willing to try!Lina is tired of fairs and fortune-telling. So when Alex's unusual proposition comes, she seizes the opportunity. Sceptical about the aristocracy, Lina must curb her rebellious instincts as she's swept up into Alex's world and the unexpected passion he awakens in her...
Author: Edwin Sanchez Publisher: Broadway Play Publishing In ISBN: 9780881454987 Category : Gay men Languages : en Pages : 62
Book Description
When Papo, a tough-talking Puerto Rican hustler from the Bronx, meets Brian, a frightened young lawyer from the Midwest, Papo begins to glimpse the possibility of a romantic escape from his life on the streets. At the same time, Bobby, a 17-year-old runaway who has been repeatedly raped by his older brother, offers to take care of Papo and moves in with him in his fleabag hotel room. It is then when Papo suddenly finds his defenses melting and his heart torn in two directions. TRAFFICKING IN BROKEN HEARTS is a gritty, urban love story. "Playwright Edwin Sanchez makes a promising New York debut with TRAFFICKING IN BROKEN HEARTS, a grim, streetwise and bracingly compassionate work ... he convinces with the honesty of his writing and a canny, thoughtful grasp of his trio of characters. The playwright does an especially effective job in penning the gray shades of his characters ..." -Greg Evans, Variety
Author: Dr. Frank Luntz
Author: Dr. Frank Luntz
Author: DR. John C. Reis Ph.D.
Author: Graham St John
Author: J. R. Joy
Author: 
Author: Kwang-chih Chang
Author: Michael Ventura
Author: Jenni Fletcher
Author: Ernest Fenollosa
Author: Edwin Sanchez