Monetizing Your Data PDF Download

Author: Andrew Roman Wells
Publisher: John Wiley & Sons
ISBN: 1119356245
Category : Business & Economics
Languages : en
Pages : 371

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Book Description
Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way. This book shows you how to use your data to: Monetize your data to drive revenue and cut costs Connect your data to decisions that drive action and deliver value Develop analytic tools to guide managers up and down the ladder to better decisions Turning data into action is key; data can be a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. From multinational corporations to single-owner small businesses, companies of every size and structure stand to benefit from these tools, methods, and techniques; Monetizing your Data walks you through the translation and transformation to help you leverage your data into value creating strategies.

Author: Stephan Liozu
Publisher: Ulaga & Associés
ISBN: 1945815051
Category : Business & Economics
Languages : en
Pages : 259

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Book Description
The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in entire industrial sectors. As a results, PwC reports in their DigitalIQ report that 73% of executives say that they are investing in internet of things (IoT) and 54% in artificial intelligence. So we are experiencing a deluge of digital investments, programs, and large-scale transformations. Despite this tsunami of activities, many IoT Initiatives stall in the Proof of Concept phase and few are already considered a success. Recently, Siemens revealed that less than a fifth (18%) of surveyed companies analyze more than 60% of production data they collect. In a similar vein, Simon-Kucher & Partners (SKP) reports that 3 out of 4 firms that invested in digitalization in the past 3 years fail in their efforts due to the lack of monetization strategies, the focus on the wrong priorities, the lack of customer intimacy, and the neglect of digital pricing best practices. In fact, only 18% of these firms are true digital heroes. Despite the high level of interest and investments, the reality is that most companies are just getting started. The digital champions are not yet reaping the fruit of their investments. Most companies tend to struggle with the process of designing digital business models, with the development of truly differentiated offers, and with the monetization and pricing of their data-based offers. This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them. Readers will learn: The various monetization and value creation models for data-enabled offers The 8 steps of the data monetization framework The best practices in designing differentiated data-enabled offers The value-based pricing of data and options in digital pricing models Business model implications of switching from ownership to consumption model

Author: Douglas B. Laney
Publisher: Routledge
ISBN: 1351610694
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset CIOs how to improve the flow and accessibility of information CFOs how to help their organizations measure the actual and latent value in their information assets. More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether. "Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels "the unruly asset" – data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications." Liz Rowe, Chief Data Officer, State of New Jersey "A must read for anybody who wants to survive in a data centric world." Shaun Adams, Head of Data Science, Betterbathrooms.com "Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me." Ruchi Rajasekhar, Principal Data Architect, MISO Energy "I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney’s work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney’s assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment!" Matt Green, independent business analytics consultant, Atlanta area "If you care about the digital economy, and you should, read this book." Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

Author: Peter Aiken, Juanita Billings
Publisher:
ISBN: 9781634620390
Category : Computers
Languages : en
Pages : 0

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Book Description
What’s the Return on Investment (ROI) on data management? Sound like an impossible question to answer? Not if you read this book and learn the value-added approach to managing enterprise resources and assets. This book defines the five interrelated best practices that comprise data management, and shows you how by example to successfully communicate data management ROI to senior management. The 17 cases we share will help you to identify opportunities to introduce data management into the strategic conversations that occur in the C-suite. You will gain a new perspective regarding the stewardship of your data assets and insulate your operations from the chaos, losses and risks that result from traditional approaches to technological projects. And you will learn how to protect yourself from legal challenges resulting from outsourced information technology projects gone badly due to incorrect project sequencing and focus. With the emerging acceptance and adoption of revised performance standards, your organization will be better prepared to face the coming big data deluge! The book contains four chapters: • Chapter 1 gives a somewhat unique perspective to the practice of leveraging data. We describe the motivations and delineate the specific challenges preventing most organizations from making substantial progress in this area. • Chapter 2 presents 11 cases where leveraging data has produced positive financial results that can be presented in language of immediate interest to C-level executives. To the degree possible, we have quantified the effect that data management has had in terms that will be meaningful to them also. • Chapter 3 describes five instances taken from the authors' experiences with various governmental defense departments. The lessons in this section however can be equally applied to many non-profit and non-defense governmental organizations. • Chapter 4 speaks specifically to the interaction of data management practices, in terms of both information technology projects and legal responsibilities. Reading it can help your organization avoid a number of perils, stay out of court and better vet contractors, experts and other helpers who play a role in organization information technology development. From John Bottega Foreword: Data is the new currency. Yes, an expression that is being used quite a bit of late, but it is very relevant in discussing the importance of data and the methodologies by which we manage it. And like any currency, how we manage it determines its true value. Like any currency, it can be managed wisely, or it can be managed foolishly. It can be put to good use, or it can be squandered away. The question is – what factors determine the path that we take? How do we properly manage this asset and realize its full value and potential? In Monetizing Data Management, Peter and Juanita explore the question of how to understand and place tangible value on data and data management. They explore this question through a series of examples and real-world use cases to exemplify how the true value of data can be realized. They show how bringing together business and technology, and applying a data-centric forensic approach can turn massive amounts of data into the tools needed to improve business processes, reduce costs, and better serve the customer. Data monetization is not about turning data into money. Instead, it’s about taking information and turning it into opportunity. It’s about the need to understand the real meaning of data in order to extract value from it. And it’s about achieving this objective through a partnership with business and technology. In Monetizing Data Management, the authors demonstrate how true value can be realized from our data through improved data centric approaches.

Author: Barbara H. Wixom
Publisher: MIT Press
ISBN: 0262048213
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

Author: Daniel Trauth
Publisher: Springer Nature
ISBN: 3662665093
Category : Computers
Languages : en
Pages : 659

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Book Description
The monetization of data is a very young topic, for which there are only very few case studies. There is a lack of strategy or concept that shows decision-makers the way into the monetization of data, especially those who have discovered or are threatened by the digital transformation or Industry 4.0. Because machine data is usually unstructured and not usable without domain knowledge/metadata, the monetization of machine data has an as yet unquantifiable potential. In order to make this potential tangible, this work describes not only contributions from science, but also practical examples from industry. Based on different examples from various industries, the reader can already become part of a future data economy today. Values and benefits are described in detail. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Author: Samiksha Shukla
Publisher: Springer Nature
ISBN: 9819976774
Category : Technology & Engineering
Languages : en
Pages : 139

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Book Description
The book is a comprehensive guide that explores the concept of data economy and its implications in today's world. The book discusses the principles and components of the ecosystem, the challenges and opportunities presented by data monetization, and the potential risks related to data privacy. Real-life examples and case studies are included to understand the concepts better. The book is suitable for individuals in data science, economics, business, and technology and for students, academics, and policymakers. It is an excellent read for anyone interested in the data economy.

Author: Ulrika Jägare
Publisher: John Wiley & Sons
ISBN: 1119566258
Category : Computers
Languages : en
Pages : 352

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Book Description
All the answers to your data science questions Over half of all businesses are using data science to generate insights and value from big data. How are they doing it? Data Science Strategy For Dummies answers all your questions about how to build a data science capability from scratch, starting with the “what” and the “why” of data science and covering what it takes to lead and nurture a top-notch team of data scientists. With this book, you’ll learn how to incorporate data science as a strategic function into any business, large or small. Find solutions to your real-life challenges as you uncover the stories and value hidden within data. Learn exactly what data science is and why it’s important Adopt a data-driven mindset as the foundation to success Understand the processes and common roadblocks behind data science Keep your data science program focused on generating business value Nurture a top-quality data science team In non-technical language, Data Science Strategy For Dummies outlines new perspectives and strategies to effectively lead analytics and data science functions to create real value.

Author: Dewey E. Ray
Publisher: CRC Press
ISBN: 1351388770
Category : Computers
Languages : en
Pages : 127

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Book Description
The past decade has seen a dramatic increase in the amount and variety of information that is generated and stored electronically by business enterprises. Storing this increased volume of information has not been a problem to date, but as these information stores grow larger and larger, multiple challenges arise for senior management: namely, questions such as "How much is our data worth?" "Are we storing our data in the most cost-effective way?" "Are we managing our data effectively and efficiently?" "Do we know which data is most important?" "Are we extracting business insight from the right data?" "Are our data adding to the value of our business?" "Are our data a liability?" "What is the potential for monetizing our data?" and "Do we have an appropriate risk management plan in place to protect our data?" To answer these value-based questions, data must be treated with the same rigor and discipline as other tangible and intangible assets. In other words, corporate data should be treated as a potential asset and should have its own asset valuation methodology that is accepted by the business community, the accounting and valuation community, and other important stakeholder groups. Valuing Data: An Open Framework is a first step in that direction. Its purpose is to: Provide the reader with some background on the nature of data Present the common categories of business data Explain the importance of data management Report the current thinking on data valuation Offer some business reasons to value data Present an "open framework"—along with some proposed methods—for valuing data The book does not aim to prescribe exactly how data should be valued monetarily, but rather it is a "starting point" for a discussion of data valuation with the objective of developing a stakeholder consensus, which, in turn, will become accepted standards and practices.

Author: Erik Beulen
Publisher: Taylor & Francis
ISBN: 1003807356
Category : Business & Economics
Languages : en
Pages : 243

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Book Description
Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role in their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This not only creates new opportunities but also requires well-considered and continuously assessed decision-making as competitiveness is at stake. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.