Data Mining and Market Intelligence for Optimal Marketing Returns PDF Download

Author: Susan Chiu
Publisher: Routledge
ISBN: 1136412158
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

Author: Susan Chiu
Publisher: Routledge
ISBN: 113641214X
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

Author: Jorge Casillas
Publisher: Springer
ISBN: 3642156061
Category : Computers
Languages : en
Pages : 476

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Book Description
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Author: Ting, I-Hsien
Publisher: IGI Global
ISBN: 1613505140
Category : Computers
Languages : en
Pages : 430

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Book Description
"This book covers current research trends in the area of social networks analysis and mining, sharing research from experts in the social network analysis and mining communities, as well as practitioners from social science, business, and computer science"--Provided by publisher.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556389
Category : Computers
Languages : en
Pages : 1600

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Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Author: Brian McBreen
Publisher: Emerald Group Publishing
ISBN: 1802621776
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Organizational Intelligence and Knowledge Analytics expands the traditional intelligence life cycle to a new framework - Design-Analyze-Automate-Accelerate - and clearly lays out the alignments between knowledge capital and intelligence strategies.

Author: Mustapha Akinkunmi
Publisher: Springer Nature
ISBN: 3031793900
Category : Technology & Engineering
Languages : en
Pages : 159

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Book Description
This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.

Author: Ali Emrouznejad
Publisher: CRC Press
ISBN: 1498732488
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
This book is the first in the literature to present the state of the art and some interesting and relevant applications of the Fuzzy Analytic Hierarchy Process (FAHP). The AHP is a conceptually and mathematically simple, easily implementable, yet extremely powerful tool for group decision making and is used around the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. The aim of this book is to study various fuzzy methods for dealing with the imprecise and ambiguous data in AHP. Features: First book available on FAHP. Showcases state-of-the-art developments. Contains several novel real-life applications. Provides useful insights to both academics and practitioners in making group decisions under uncertainty This book provides the necessary background to work with existing fuzzy AHP models. Once the material in this book has been mastered, the reader will be able to apply fuzzy AHP models to his or her problems for making decisions with imprecise data.

Author: Galit Shmueli
Publisher: John Wiley & Sons
ISBN: 111954985X
Category : Mathematics
Languages : en
Pages : 608

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Book Description
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R

Author: Satishkumar, D.
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 429

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Book Description
The lack of comprehensive, innovative insights into the intricate world of pregnancy complication prediction is a pressing concern, as these complications can severely impact the health and wellbeing of pregnant patients. As the complexities of maternal healthcare continue to evolve, scholars grapple with the challenge of staying at the forefront of research and innovation in this critical field. The unpredictability of pregnancy complications poses significant risks to positive patient outcomes, demanding novel approaches to diagnosis and prevention. The academic community seeks a solution that can bridge the gap between traditional research and the transformative potential of technological advancements in healthcare. Technological Tools for Predicting Pregnancy Complications not only identify the problem but offer an authoritative solution. It serves as a beacon of knowledge for academic scholars, providing a holistic exploration of how Artificial Intelligence (AI) and Machine Learning (ML) technologies can revolutionize maternal healthcare. With a laser focus on predictive models, comprehensive health data analysis, and innovative algorithmic approaches, this book equips scholars with the tools they need to navigate the ever-evolving landscape of pregnancy complications. Academic scholars will find a treasure trove of insights, spanning from the fundamentals of AI and ML in healthcare to the application of IoT devices and wearable sensors for expectant mothers.