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Author: World Tourism Organization Publisher: ISBN: Category : Business & Economics Languages : en Pages : 160
Book Description
This publication is a tool to help achieve WTO's important long-term goal of developing reliable tourism statistics. It explains the differences between the major data collection methodologies and provides skeleton tables for data presentation. It also guides the user, who is seeking any given data item, to find the most suitable method to collect statistics and present them on the most appropriate manner. This guide serves as an excellent resource for anyone interested in collecting, managing and analysing tourism data.
Author: World Tourism Organization Publisher: ISBN: Category : Business & Economics Languages : en Pages : 160
Book Description
This publication is a tool to help achieve WTO's important long-term goal of developing reliable tourism statistics. It explains the differences between the major data collection methodologies and provides skeleton tables for data presentation. It also guides the user, who is seeking any given data item, to find the most suitable method to collect statistics and present them on the most appropriate manner. This guide serves as an excellent resource for anyone interested in collecting, managing and analysing tourism data.
Author: Stephen Page Publisher: Routledge ISBN: 1136433929 Category : Business & Economics Languages : en Pages : 593
Book Description
Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.
Author: Kaye Sung Chon Publisher: Routledge ISBN: 1135909024 Category : Business & Economics Languages : en Pages : 294
Book Description
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
Author: Jack Carlsen Publisher: CABI ISBN: 1845931718 Category : Cooking Languages : en Pages : 300
Book Description
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Author: Arch G. Woodside Publisher: CABI ISBN: 1845933230 Category : Business & Economics Languages : en Pages : 540
Book Description
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Author: John Fletcher Publisher: Pearson UK ISBN: 1292172363 Category : Business & Economics Languages : en Pages : 719
Book Description
Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.
Author: World Tourism Organization Publisher: WTO ISBN: 9789284412174 Category : Business & Economics Languages : en Pages : 226
Book Description
As part of a series of annual reports which analyse trends in international tourism, this volume focuses on regional and subregional tourism flows and earnings in 2005 in the Asia and the Pacific region as a whole, and by individual country, including arrivals, receipts, hotel capacity and major source markets. Overall, in 2005, the region ...
Author: Chris Cooper Publisher: SAGE ISBN: 1529794455 Category : Business & Economics Languages : en Pages : 528
Book Description
Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism. Maintaining its concise, lively and accessible style for students, key updates to this edition include: New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs) A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts A focus on both technology and skills and employability for the tourism sector in every chapter A recommended ‘classic paper’ per chapter marking key milestones in tourism thinking Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry. Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.
Author: World Tourism Organization
Author: World Tourism Organization
Author: Stephen Page
Author: Kaye Sung Chon
Author: Jack Carlsen
Author: Arch G. Woodside
Author: John Fletcher
Author: World Tourism Organization
Author: 
Author: 
Author: Chris Cooper