Author: Richard H. Stansfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1503
Book Description
The Dartnell Advertising Manager's Handbook
Author: Richard H. Stansfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1503
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1503
Book Description
Dartnell's Advertising Manager's Handbook
Author: David Bushko
Publisher: Dartnell Corporation
ISBN: 9780850132496
Category : Business & Economics
Languages : en
Pages : 484
Book Description
No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.
Publisher: Dartnell Corporation
ISBN: 9780850132496
Category : Business & Economics
Languages : en
Pages : 484
Book Description
No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.
The Dartnell Marketing Manager's Handbook
Author: Sidney J. Levy
Publisher:
ISBN: 9780850133141
Category : Business & Economics
Languages : en
Pages : 1462
Book Description
Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Publisher:
ISBN: 9780850133141
Category : Business & Economics
Languages : en
Pages : 1462
Book Description
Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
The Dartnell Advertising Manager's Handbook - 2nd Ed
Author: Richard H. Stansfield
Publisher:
ISBN:
Category :
Languages : en
Pages : 1503
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1503
Book Description
The Dartnell Advertising Manager's Handbook
Author: Richard H. Stansfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1510
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1510
Book Description
The Dartnell Marketing Manager's Handbook
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1146
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1146
Book Description
The Dartnell Marketing Manager's Handbook
Author: Sidney J. Levy
Publisher: Irwin Professional Publishing
ISBN: 9780850132038
Category : Business & Economics
Languages : en
Pages : 1432
Book Description
The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
Publisher: Irwin Professional Publishing
ISBN: 9780850132038
Category : Business & Economics
Languages : en
Pages : 1432
Book Description
The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
The Dartnell Marketing Manager's Handbook
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1293
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1293
Book Description
The Dartnell Sales Manager's Handbook
Author: Ovid Riso
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1034
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1034
Book Description