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Author: Mahul Brahma, Publisher: Sristhi Publishers & Distributors ISBN: 9387022374 Category : Fiction Languages : en Pages : 104
Book Description
‘If there is one person who is eminently qualified to write about luxury, it is Mahul.’ –Bibek Debroy, Author, Economist, Chairman - Prime Minister's Economic Advisory Council. Behind the razzle-dazzle of luxe, there is another life, filled with lust, hatred, jealousy and anger. A life very deprived, very starved. A life of horrors. A life of flesh and blood. But yes, a life to die for, or rather kill! Luxury remains a silent witness to that darkness. Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 tales of fiction from the darkest, bottomless pits of hell, these first-hand stories of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood…
Author: Mahul Brahma, Publisher: Sristhi Publishers & Distributors ISBN: 9387022374 Category : Fiction Languages : en Pages : 104
Book Description
‘If there is one person who is eminently qualified to write about luxury, it is Mahul.’ –Bibek Debroy, Author, Economist, Chairman - Prime Minister's Economic Advisory Council. Behind the razzle-dazzle of luxe, there is another life, filled with lust, hatred, jealousy and anger. A life very deprived, very starved. A life of horrors. A life of flesh and blood. But yes, a life to die for, or rather kill! Luxury remains a silent witness to that darkness. Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 tales of fiction from the darkest, bottomless pits of hell, these first-hand stories of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood…
Author: Dr Mahul Brahma Publisher: Blue Rose Publishers ISBN: Category : History Languages : en Pages : 46
Book Description
The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.
Author: Dr. Mahul Brahma Publisher: BlueRose Publishers ISBN: Category : Fiction Languages : en Pages : 112
Book Description
Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
Author: Mahul Brahma, Publisher: Sristhi Publishers & Distributors ISBN: 9382665986 Category : Business & Economics Languages : en Pages : 144
Book Description
Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
Author: Dana Thomas Publisher: Penguin ISBN: 110121807X Category : Social Science Languages : en Pages : 384
Book Description
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Author: Delphine McClelland Publisher: Dorrance Publishing ISBN: Category : Fiction Languages : en Pages : 234
Book Description
Dark Obsessions By: Delphine McClelland Skylar was a Montgomery and with that came power and prestige among the wealthy in Charlotte, North Carolina. From the outside looking in, she had it all, the perfect life. For Skylar, being a Montgomery, a socialite, was not who she wanted to be. Skylar was different, she was weird and a bit of a dreamer. For as long as she could remember, she had an obsession with the supernatural world. Vampires were her favorite of all the supernatural creatures and she could not get enough of them. She read almost every book, watched every movie, and even wished they were real because she had dreams of becoming one. On the annual Montgomery Family Vacation, Skylar's world was turned upside down. Her life was further changed the moment she laid eyes on him. He was the most intriguing and striking man that she had ever seen. In one night, he would change Skylar’s world forever. Kairo was in need of a change. After living for over 300 years and always staying one step ahead of the Council of Truth Seekers, a vigilante group whose sole mission in life was to kill all supernaturals. Kairo needed a new scene away from it all. Along his travels, he heard that Charlotte was becoming an epicenter of fun. It was a city full of life and the perfect place for a vampire to hunt without the watchful eye of the Council. From the moment that Kairo stepped foot in Charlotte things were very different for him. The city made every fiber of his being come alive with an energy unlike anything that he had ever known. Kairo would find the source of that energy no matter what it cost him and when he did, his world would change forever.
Author: Armelle Claudé Publisher: ESMOD ISBN: 2909617637 Category : Design Languages : en Pages : 99
Book Description
Fashion Marketing Strategy Book. Identity and design of a brand, graphic design process and visual identity tools. This book analyzes and helps conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting its marketing and merchandising strategies. ABOUT THE AUTHORS After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garçon during 3 years and then work for brands like Bill Tornade ; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Éric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... She also share her passion with the new generations, teaching in parisian fashion schools. Éric Rabiller discover his fashion passion through architecture. Graduated from ESMOD he worked for luxury haute couture and leather goods for brands like LVMH, Rihcemont or The Limited in the USA. He also designed ready-to-wear men's accessories. In 2001, he found, with Armelle Claudé, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... He also teach fashion drawing. Internet businessman, Thierry Petit has almost 20 years of experience founding start-up. Founder of the first price comparison website (toboo.com), he also co-found showroomprive.comin 2006 and managed to impose the website as a e-shopping leader in France. In 2010, he achieve a found rising of 50 million dollars thanks to the American investment fund, ACCEL Partners. This will allow showroomprive.com to become international and to improve its mobile offer. Thierry Petit is also the vice president of France Digitale.
Author: Dr Mahul Brahma Publisher: Blue Rose Publishers ISBN: Category : Education Languages : en Pages : 51
Book Description
The book is a research-based manual for a CXO as well as an organisation to transform into an Aesthetic Leader. This book aims at understanding the origin and scope of aesthetic leadership and includes my lectures delivered in the United Kingdom. The book explores the uniqueness of businesses that are dependent on beauty, art, design and why these need unique leadership acumen wherein the leader himself or herself has to be an integral part of generating the competitive advantage – aesthetics. It also explores the strategic perspective of leading luxury brands with a certain finesse that only aesthetics can provide, especially while handling multi-billion-dollar ‘Quite Luxury’ with Aesthetes and Connoisseurs. It explains how an organisation needs to restructure itself towards creative- and aesthetic-centricity in luxury. The book explains the role of disruptors from technology space like Apple wherein design and aesthetic-obsessive behaviour of a true aesthetic leader Steve Jobs is the core competency for charging super premium, behaving just like a luxury brand. The book is a comprehensive narration of the story of aesthetic leadership in luxury along the various strategy contours of art, beauty, design, creativity and of course, aesthetics.
Author: Mahul Brahma,
Author: Mahul Brahma,
Author: Dr Mahul Brahma
Author: Dr. Mahul Brahma
Author: Sears, Roebuck and Company
Author: Mahul Brahma,
Author: Dana Thomas
Author: Edward Jewitt Wheeler
Author: Delphine McClelland
Author: Armelle Claudé
Author: Dr Mahul Brahma