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Author: Robert Mann Publisher: LSU Press ISBN: 0807142964 Category : Political Science Languages : en Pages : 324
Book Description
The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.
Author: Robert Mann Publisher: LSU Press ISBN: 0807142964 Category : Political Science Languages : en Pages : 324
Book Description
The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.
Author: Robert Mann Publisher: LSU Press ISBN: 080714293X Category : Political Science Languages : en Pages : 217
Book Description
The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.
Author: K.M. Walton Publisher: Sourcebooks, Inc. ISBN: 149263882X Category : Young Adult Fiction Languages : en Pages : 338
Book Description
A song to match everyone's heartbeat. A soaring melody, a pulse-pounding beat, a touching lyric: Music takes a moment and makes it a memory. It's a universal language that can capture love, heartbreak, loss, soul searching, and wing spreading—all in the span of a few notes. In Behind the Song, fourteen acclaimed young adult authors and musicians share short stories and personal essays inspired by the songs, the albums, the musicians who move them. So cue up the playlist and crank the volume. This is an anthology you'll want to experience on repeat.
Author: Danielle Sarver Coombs Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 970
Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Hubert H. Humphrey Publisher: LSU Press ISBN: 0807160342 Category : History Languages : en Pages : 171
Book Description
Brought up on Wilsonian democracy and populist ideals, a young Hubert Humphrey witnessed the near-failure of the American political system during the Great Depression and its revival under Franklin D. Roosevelt. In The Political Philosophy of the New Deal, Humphrey responds to the changing political landscape of his early adulthood and offers a broad-ranging analysis of the New Deal and its place in the American traditions of individualism and social responsibility. First published in 1970, Humphrey's book makes the case that the New Deal, by emphasizing stability for all citizens, situated itself firmly within the traditions of American democracy. His cogent assessment of Roosevelt's policies offers insights still applicable in current-day discourse about the financial and social sectors within the United States. This paperback edition includes a new foreword by Robert Mann, who explains the enduring importance of Humphrey's work and makes a strong case for the relevance of Humphrey's ideas in today's political climate.
Author: John W. Dean Publisher: Penguin ISBN: 1101201371 Category : Political Science Languages : en Pages : 379
Book Description
On the heels of his national bestseller Worse Than Watergate, John Dean takes a critical look at the current conservative movement In Conservatives Without Conscience, John Dean places the conservative movement's inner circle of leaders in the Republican Party under scrutiny. Dean finds their policies and mind- set to be fundamentally authoritarian, and as such, a danger to democracy. By examining the legacies of such old-line conservatives as J. Edgar Hoover, Spiro Agnew, and Phyllis Schlafly and of such current figures as Dick Cheney, Newt Gingrich, and leaders of the Religious Right, Dean presents an alarming record of abuses of power. His trenchant analysis of how conservatism has lost its bearings serves as a chilling warning and a stirring inspiration to safeguard constitutional principles.
Author: Marc C. Johnson Publisher: University of Oklahoma Press ISBN: 0806169745 Category : Political Science Languages : en Pages : 348
Book Description
While political history has plenty to say about the impact of Ronald Reagan’s election to the presidency in 1980, four Senate races that same year have garnered far less attention—despite their similarly profound political effect. Tuesday Night Massacre looks at those races. In examining the defeat in 1980 of Idaho’s Frank Church, South Dakota’s George McGovern, John Culver of Iowa, and Birch Bayh of Indiana, Marc C. Johnson tells the story of the beginnings of the divisive partisanship that has become a constant feature of American politics. The turnover of these seats not only allowed Republicans to gain control of the Senate for the first time since 1954 but also fundamentally altered the conduct of American politics. The incumbents were politicians of national reputation who often worked with members of the other party to accomplish significant legislative objectives—but they were, Johnson suggests, unprepared and ill-equipped to counter nakedly negative emotional appeals to the “politically passive voter.” Such was the campaign of the National Conservative Political Action Committee (NCPAC), the organization founded by several young conservative political activists who targeted these four senators for defeat. Johnson describes how such groups, amassing a great amount of money, could make outrageous and devastating claims about incumbents—“baby killers” who were “soft on communism,” for example—on behalf of a candidate who remained above the fray. Among the key players in this sordid drama are NCPAC chairman Terry Dolan; Washington lobbyist Charles Black, a top GOP advisor to several presidential campaigns and one-time business partner of Paul Manafort; and Roger Stone, self-described “dirty trickster” for Richard Nixon and confidant of Donald Trump. Connecting the dots between the Goldwater era of the 1960s and the ascent of Trump, Tuesday Night Massacre charts the radicalization of the Republican Party and the rise of the independent expenditure campaign, with its divisive, negative techniques, a change that has deeply—and perhaps permanently—warped the culture of bipartisanship that once prevailed in American politics.
Author: Dennis W. Johnson Publisher: Oxford University Press ISBN: 0190272694 Category : Business & Economics Languages : en Pages : 617
Book Description
This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. A key focus is on presidential elections, beginning in 1964, and the important role played by consultants and political operatives.
Author: Normann Witzleb Publisher: Routledge ISBN: 1000747395 Category : Computers Languages : en Pages : 213
Book Description
In this multidisciplinary book, experts from around the globe examine how data-driven political campaigning works, what challenges it poses for personal privacy and democracy, and how emerging practices should be regulated. The rise of big data analytics in the political process has triggered official investigations in many countries around the world, and become the subject of broad and intense debate. Political parties increasingly rely on data analytics to profile the electorate and to target specific voter groups with individualised messages based on their demographic attributes. Political micro-targeting has become a major factor in modern campaigning, because of its potential to influence opinions, to mobilise supporters and to get out votes. The book explores the legal, philosophical and political dimensions of big data analytics in the electoral process. It demonstrates that the unregulated use of big personal data for political purposes not only infringes voters’ privacy rights, but also has the potential to jeopardise the future of the democratic process, and proposes reforms to address the key regulatory and ethical questions arising from the mining, use and storage of massive amounts of voter data. Providing an interdisciplinary assessment of the use and regulation of big data in the political process, this book will appeal to scholars from law, political science, political philosophy and media studies, policy makers and anyone who cares about democracy in the age of data-driven political campaigning.
Author: Larry J. Sabato Publisher: Bloomsbury Publishing USA ISBN: 1620402823 Category : History Languages : en Pages : 641
Book Description
An original and illuminating narrative revealing John F. Kennedy's lasting influence on America, by the acclaimed political analyst Larry J. Sabato.
Author: Robert Mann
Author: Robert Mann
Author: Robert Mann
Author: K.M. Walton
Author: Danielle Sarver Coombs
Author: Hubert H. Humphrey
Author: John W. Dean
Author: Marc C. Johnson
Author: Dennis W. Johnson
Author: Normann Witzleb
Author: Larry J. Sabato