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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Robin R. Means Coleman Publisher: Routledge ISBN: 1136942947 Category : History Languages : en Pages : 294
Book Description
From King Kong to Candyman, the boundary-pushing genre of the horror film has always been a site for provocative explorations of race in American popular culture. In Horror Noire: Blacks in American Horror Films from 1890's to Present, Robin R. Means Coleman traces the history of notable characterizations of blackness in horror cinema, and examines key levels of black participation on screen and behind the camera. She argues that horror offers a representational space for black people to challenge the more negative, or racist, images seen in other media outlets, and to portray greater diversity within the concept of blackness itself. Horror Noire presents a unique social history of blacks in America through changing images in horror films. Throughout the text, the reader is encouraged to unpack the genre’s racialized imagery, as well as the narratives that make up popular culture’s commentary on race. Offering a comprehensive chronological survey of the genre, this book addresses a full range of black horror films, including mainstream Hollywood fare, as well as art-house films, Blaxploitation films, direct-to-DVD films, and the emerging U.S./hip-hop culture-inspired Nigerian "Nollywood" Black horror films. Horror Noire is, thus, essential reading for anyone seeking to understand how fears and anxieties about race and race relations are made manifest, and often challenged, on the silver screen.
Author: Jim Crace Publisher: Anchor Canada ISBN: 0385672411 Category : Fiction Languages : en Pages : 274
Book Description
During the years of America’s ascendancy, the great ships brought waves of immigrants to the promised land. In sight of the Statute of Liberty, the huddled masses disembarked in search of the American dream. In the imagined future, the great ships play a different role. In a work of outstanding originality, Jim Crace’s The Pesthouse envisions a future America in ruins and a reversal of history: desperate Americans seeking passage to the promised land of Europe. Crace’s future United States is a lawless wasteland. The economy collapses, industry ceases, and the remaining populace returns to subsistence farming. The only hope rests with reaching the east coast and obtaining passage by ship to Europe. Like many Americans, Franklin Lopez and his brother, Jackson, leave their farm to begin the long trek east. Within sight of their goal, Franklin is forced, by an enflamed knee, to stop. While Jackson continues forward, Franklin seeks rest in a seemingly abandoned stone building in a forest. Inside, Jackson discovers Margaret. Margaret is feverish with a deadly illness and is confined to the Pesthouse with little hope of recovery. Franklin should flee. Instead, he is drawn to Margaret and stays by her side while she sweats out the fever. After her recovery, Margaret joins Franklin on the journey east. This journey is fraught with danger. Rule-of-law no longer exists and the land is plagued by roaming bandits and slave traders. The threat of danger slowly draws Margaret and Franklin closer to each other. A bond of love begins to form. They also draw comfort from joining a group of like-minded pilgrims. The illusion of safety is soon shattered. While resting from a day of travel, the group is taken captive by mounted bandits. Franklin is taken as a slave. On account of her recent illness, Margaret is spared along with an elderly couple and a baby. Margaret must continue on without Franklin. A bewildered Margaret slowly pushes eastward with the elderly couple and the baby. She is eventually separated from them and must take sole responsibility for the baby. With hope fading, Margaret stumbles upon the refuge of the Ark; a religious community which provides food and shelter in exchange for denouncing all metal technologies. Margaret accepts the laws of the Ark and is allowed to enter with her baby. While safe, Margaret secretly hopes to be reunited with Franklin. Their paths cross again under tragic circumstances. The Ark is attacked by the same mounted bandits that enslaved Franklin. While the Ark is looted and the community massacred, Margaret and her baby escape. They are reunited with Franklin by chance following a slave uprising in the vicinity of the Ark. Narrowly escaping their pursuers, Franklin, Margaret and the baby continue the journey to the East coast. Upon finally reaching their destination, the dream is shattered. Margaret discovers there is no room for women with young children on the ships bound to Europe. There is no choice but to turn back. With the end of one dream a new one is born. Inspired by their growing love, Franklin and Margaret decide to return west, with the baby, as a family. Jim Crace concludes “going westward, they would go free.”
Author: John E. Cooney Publisher: Simon & Schuster ISBN: Category : Biography & Autobiography Languages : en Pages : 456
Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: David Thornburg Publisher: John Wiley & Sons ISBN: 1118633938 Category : Education Languages : en Pages : 165
Book Description
How to optimize educational spaces and teaching practices for more effective learning Author David Thornburg, an award-winning futurist and educational consultant, maintains that in order to engage all students, learning institutions should offer a balance of Campfire spaces (home of the lecture), Watering Holes (home to conversations between peers), Caves (places for quiet reflection), and Life (places where students can apply what they've learned). In order to effectively use technology in the classroom, prepare students for future careers, and incorporate project-based learning, all teachers should be moving from acting as the "sage on the stage" to becoming the "guide on the side." Whether you are a school administrator interested in redesigning your school or a teacher who wants to prepare better lessons, From the Campfire to the Holodeck can help by providing insight on how to: Boost student engagement Enable project-based learning Incorporate technology into the classroom Encourage student-led learning From the Campfire to the Holodeck is designed to help schools move from traditional lecture halls (Campfires) where students just receive information to schools that encourage immersive student-centered learning experiences (Holodecks).
Author: Janine Burke Publisher: Allen & Unwin ISBN: 1742378293 Category : History Languages : en Pages : 205
Book Description
Part natural history, part folklore, part exploration of art and aesthetics, part memoir, Nest is a beautiful book that will appeal to bird lovers, readers of literature and art lovers alike. It's the perfect gift for your friend or yourself.
Author: David Taras Publisher: University of Calgary Press ISBN: 1552381048 Category : Social Science Languages : en Pages : 333
Book Description
How Canadians Communicate, Vol. 1 is a timely collection that chronicles the extraordinary changes that are shaking the foundations of Canada's cultural and communications industries in the twenty-first century. With essays from some of Canada's foremost media scholars, this book discusses the major trends and developments that have taken place in government policy, corporate strategies, creative communities, and various communication mediums: newspapers, films, cellular and palm technology, the Internet, libraries, TV, music, and book publishing. This volume addresses many issues unique to Canada in a broader framework of global communications. Specifically, it looks at new media communications in Aboriginal communities, the changing role of the state in cultural institutions, the conglomeratization of the media, the threat of American and global communications to Canadian voices, and the struggle to retain and reclaim local and national identities in the face of globalization. With articles from academics and professionals across Canada, How Canadians Communicate, Vol.1 provides the most current perspectives on communication in Canada in a rapidly changing world of technology and global communication.
Author: Anika Denise Publisher: Penguin ISBN: 0399171576 Category : Juvenile Fiction Languages : en Pages : 32
Book Description
A Christmas-cookie sweet story perfect for families to share! Three bouncing little bear siblings, wrapped tight in their winter clothes, can't wait to tromp through the snow for Baking Day at Grandma's! In a rhyming text that begs to be sung, the bears and their grandma pour and mix and stir--with breaks for hot cocoa and dancing--to create the perfect wintry treat. Then they wrap it up as gifts in ribbons to show that sweets are even better when they're shared. With a recipe in the back, this is a perfect family feel-good story for the fall, winter, and any holiday spent with grandparents. Praise for BAKING DAY AT GRANDMA'S: "This gentle story will leave children feeling warm and fuzzy. It’s perfect for individual sharing, storytime, baking time, and pretty much any time."--School Library Journal "A rollicking, rhyming salute to the grandmother-grandchild bond."--Kirkus Reviews "Three vivacious bears spend a pleasant and productive day with their grandmother in this warm tale."--Publishers Weekly "[W]arm and cuddly and brimming with character..."--BCCB
Author: Heather Haseman Publisher: ISBN: Category : Languages : en Pages : 114
Book Description
Notebook is perfect for your journal or daily use. You can also make this as gifts for your friends and family. Perfect notebook for work or classes.Perfect Gift for Women or Girl. Beautiful cover design Specifications: Cover Finish: Matte Dimensions: 6" x 9" (15.24 x 22.86 cm) Interior: Blank, White Paper, Lined Pages: 114
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Robin R. Means Coleman
Author: Jim Crace
Author: John E. Cooney
Author: Edward Meyrick Goulburn
Author: David Thornburg
Author: Janine Burke
Author: David Taras
Author: Anika Denise
Author: Heather Haseman