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Author: Ramershoven Stefan Publisher: ISBN: Category : Languages : en Pages : 210
Book Description
WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and growing consumer brands in an environment of ever-increasing consumer-centricity. Are you struggling to turn awareness into sales? Are you sick of throwing money down the bottomless pit called mass media? Do you want to create a competitive edge for your brand? Or do you just want to learn what makes modern D2C brands so successful? Then this is the book for you! Stefan Ramershoven, founder of Kjero - a leading provider of D2C Marketing solutions - and Forbes Under 30 Honoree finally reveals the secrets behind the success of D2C marketing and discloses how to avoid the most common pitfalls of traditional marketing methods. Learn from best practice examples of brands like Nivea, Dollarshaveclub, and Volvo and use these timeless principles to create explosive the growth for your consumer brand. This book will help your brand navigate these turbulent times we live in! A way to generate real, lasting brand growth!
Author: Ramershoven Stefan Publisher: ISBN: Category : Languages : en Pages : 210
Book Description
WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and growing consumer brands in an environment of ever-increasing consumer-centricity. Are you struggling to turn awareness into sales? Are you sick of throwing money down the bottomless pit called mass media? Do you want to create a competitive edge for your brand? Or do you just want to learn what makes modern D2C brands so successful? Then this is the book for you! Stefan Ramershoven, founder of Kjero - a leading provider of D2C Marketing solutions - and Forbes Under 30 Honoree finally reveals the secrets behind the success of D2C marketing and discloses how to avoid the most common pitfalls of traditional marketing methods. Learn from best practice examples of brands like Nivea, Dollarshaveclub, and Volvo and use these timeless principles to create explosive the growth for your consumer brand. This book will help your brand navigate these turbulent times we live in! A way to generate real, lasting brand growth!
Author: Rohit Uttamchandani Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 206
Book Description
There are thousands of D2C businesses today. Some scale, but the hard truth is that most don’t. That’s because there’s a lot that goes into building a D2C brand from the ground up and not all founders or prospective founders may have prior experience in this space. Hence, a lot of them, particularly early-stage, miss out on key things they should be doing, resulting in opportunity loss, costly mistakes and slower growth. In this book, or blueprint (which is what it truly is), you will get a roadmap that will guide you to do the right things with every aspect of building a D2C brand, across product, customer service, supply chain, logistics and growth strategies. Why this blueprint and not any other blog or information on the internet, you may wonder. Well, this blueprint is the brainchild of a growth consultant who has scaled multiple D2C brands from scratch. It distils out the key concepts and actions that would drive the maximum impact and is also structured in a way that would make it easy for any founder to understand and implement. Implementing this blueprint will help you push all the right buttons and accelerate growth instead of spending time and energy trying to reinvent the wheel and figure out what to do. So go ahead and get ready to supercharge your D2C growth today!
Author: Amaya Gupta Publisher: Abhishek Publications ISBN: 9356525366 Category : Business & Economics Languages : en Pages : 133
Book Description
The D2C Revolution in the Fashion Industry explores the transformative shift in the fashion world as brands increasingly embrace the direct-to-consumer (D2C) model. This insightful book delves into how cutting-edge technologies, social media, and changing consumer preferences are enabling fashion brands to bypass traditional retail channels, connect directly with customers, and offer personalized experiences. By analyzing successful case studies and providing expert commentary, the book highlights the benefits and challenges of the D2C approach, offering a comprehensive guide for fashion entrepreneurs and industry professionals looking to thrive in this rapidly evolving landscape.
Author: Jagendra Rana Publisher: Blue Rose Publishers ISBN: Category : Education Languages : en Pages : 408
Book Description
Digital technology is a new force that is driving massive changes in the insurance sector. Digital insurance companies, otherwise known as InsurTech companies, are transforming the digital insurance landscape by offering ground-breaking insurance products through innovations. As digital transformation continues to change the way businesses operate and offer products and services to their customers, insurance industry is also getting reshaped by technology. While shopping for insurance policies, customers are looking for a personalised experience. Insurers are able to harness the results of AI to customize unique experiences for customers. For insurers, the changing landscape of insurance has led to a flurry of technological advancements in the industry. New digital technologies are changing the way customers interact with insurers.
Author: Abhishek Behl Publisher: World Scientific ISBN: 9811246122 Category : Business & Economics Languages : en Pages : 423
Book Description
Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.
Author: Jian-Jun Xu Publisher: Springer Science & Business Media ISBN: 1475737092 Category : Mathematics Languages : en Pages : 243
Book Description
Convective flow in the liquid phase is always present in a realistic process of freezing and melting and may significantly affect the dynamics and results of the process. The study of the interplay of growth and convection flow during the solidification has been an important subject in the broad fields of materials science, condensed matter physics, fluid physics, micro-gravity science, etc. The present book is concerned with the dynamics of free dendritic growth with convective flow in the melt. It systematically presents the results obtained in terms of a unified asymptotic approach in the framework of the interfacial wave (IFW) theory. In particular, the book explores the effect of the various types of convection flow on the selection and pattern formation of dendritic growth based on the global stability analysis.
Author: Bart L. MacCarthy Publisher: Elsevier ISBN: 0323916155 Category : Transportation Languages : en Pages : 466
Book Description
The Digital Supply Chain is a thorough investigation of the underpinning technologies, systems, platforms and models that enable the design, management, and control of digitally connected supply chains. The book examines the origin, emergence and building blocks of the Digital Supply Chain, showing how and where the virtual and physical supply chain worlds interact. It reviews the enabling technologies that underpin digitally controlled supply chains and examines how the discipline of supply chain management is affected by enhanced digital connectivity, discussing purchasing and procurement, supply chain traceability, performance management, and supply chain cyber security. The book provides a rich set of cases on current digital practices and challenges across a range of industrial and business sectors including the retail, textiles and clothing, the automotive industry, food, shipping and international logistics, and SMEs. It concludes with research frontiers, discussing network science for supply chain analysis, challenges in Blockchain applications and in digital supply chain surveillance, as well as the need to re-conceptualize supply chain strategies for digitally transformed supply chains.
Author: Dr. Lalit Kumar Joshi Publisher: REDSHINE Publication ISBN: 1312459727 Category : Antiques & Collectibles Languages : en Pages : 299
Book Description
In a volatile economic climate characterised by various challenges and changes at every turn, organisationss must adjust their management system in order to preserve or even grow their productivity and competitive edge. All operations carried out inside an organisation are based on a sequence of interdependent managerial decisions that set the aims and modalities of activity, guaranteeing economic-financial balance. The activities carried out inside a company frequently change as the conditions and characteristics of the business environment undergo alterations, necessitating the updating of decision-making procedures. As a result, company personnel must be prepared to arrange their activities in a volatile, unpredictable, complex, and ambiguous world - the VUCA world.
Author: Mark Pilkington Publisher: Bloomsbury Publishing ISBN: 1472965132 Category : Business & Economics Languages : en Pages : 336
Book Description
Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.