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Author: Pauline Bickerton Publisher: Routledge ISBN: 1136412220 Category : Business & Economics Languages : en Pages : 372
Book Description
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Author: Pauline Bickerton Publisher: Routledge ISBN: 1136412220 Category : Business & Economics Languages : en Pages : 372
Book Description
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Author: Philippe D. Monnier Publisher: ISBN: Category : Electronic commerce Languages : en Pages : 146
Book Description
"Guide on how to make use of commercial possibilities of the Internet aimed at enterprise managers in developing countries"--T.p. verso.
Author: Lee, Ook Publisher: IGI Global ISBN: 1930708890 Category : Business & Economics Languages : en Pages : 269
Book Description
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Author: Craig Settles Publisher: ISBN: 9781562763282 Category : Business & Economics Languages : en Pages : 284
Book Description
Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.
Author: Rittik Chandra Publisher: BookRix ISBN: 373093581X Category : Business & Economics Languages : en Pages : 282
Book Description
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.
Author: M. C. Cant Publisher: Juta and Company Ltd ISBN: 9780702171888 Category : Business & Economics Languages : en Pages : 628
Book Description
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Author: Pervaiz K. Ahmed Publisher: Routledge ISBN: 1136394583 Category : Business & Economics Languages : en Pages : 320
Book Description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Author: Johan Botha Publisher: Juta and Company Ltd ISBN: 9780702165115 Category : Business & Economics Languages : en Pages : 348
Book Description
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Author: Regina Brady Publisher: Contemporary Books ISBN: 9780844234427 Category : Interactive marketing Languages : en Pages : 0
Book Description
Get the secrets to successful marketing with the entire range of interactive media from a team of more than 20 world-class interactive marketing experts. Contributors share their special expertise in research and information gathering, creative to marketing strategy, and a range of marketing communication tactics. You'll be shown how to: -- Build dialogues and learning relationships with individual customers -- Maintain a customer focus in an interactive age -- Develop a creative strategy in the new marketplace -- Create powerful electronic catalogs and presentations -- Measure the effectiveness of interactive media
Author: Pauline Bickerton
Author: Pauline Bickerton
Author: Philippe D. Monnier
Author: Lee, Ook
Author: Craig Settles
Author: Mamta Bhusry
Author: Rittik Chandra
Author: M. C. Cant
Author: Pervaiz K. Ahmed
Author: Johan Botha
Author: Regina Brady