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Author: David Szetela Publisher: ISBN: 9781440170997 Category : Business & Economics Languages : en Pages : 108
Book Description
Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising will show you how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base. This book can help you if: 1. You are maxed out on keyword-driven search engine marketing. 2. Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers. 3. Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise. If you're interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing strategy. In this book, we'll show you strategies for using content-based services like Google AdWords (AdWords.google.com) and ContextWeb's ADSDAQ Exchange (exchange.contextweb.com), and even give you specific tactics for getting the best results from each of them. Now is the time to educate yourself on effective internet marketing and mine your company's connection with your customers.
Author: David Szetela Publisher: ISBN: 9781440170997 Category : Business & Economics Languages : en Pages : 108
Book Description
Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising will show you how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base. This book can help you if: 1. You are maxed out on keyword-driven search engine marketing. 2. Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers. 3. Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise. If you're interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing strategy. In this book, we'll show you strategies for using content-based services like Google AdWords (AdWords.google.com) and ContextWeb's ADSDAQ Exchange (exchange.contextweb.com), and even give you specific tactics for getting the best results from each of them. Now is the time to educate yourself on effective internet marketing and mine your company's connection with your customers.
Author: Art Weinstein Publisher: Routledge ISBN: 1351214322 Category : Business & Economics Languages : en Pages : 230
Book Description
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Author: Rick Cesari Publisher: John Wiley & Sons ISBN: 1118007891 Category : Business & Economics Languages : en Pages : 240
Book Description
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Author: Marty Neumeier Publisher: New Riders ISBN: 0134172973 Category : Business & Economics Languages : en Pages : 196
Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author: Todd Alexander Publisher: Hachette Australia ISBN: 073362913X Category : Business & Economics Languages : en Pages : 106
Book Description
Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it. One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants will charge tens of thousands of dollars to give the same advice that is contained in this book, which includes an outline of the e-commerce opportunity, how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions, utilising marketplaces and mobile commerce, and the key to outstanding online customer service. In this straightforward user-friendly guide, Todd Alexander, an author with 10 years’ experience as an e-commerce expert, provides the essential tools to get all types of businesses get online and make their websites successful and profitable.
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 0470930179 Category : Business & Economics Languages : en Pages : 259
Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Author: Massachusetts. Department of Labor and Industries. Division of Statistics Publisher: ISBN: Category : Labor movement Languages : en Pages : 216
Author: Patricia B. Seybold Publisher: Random House Business Books ISBN: 9780712680714 Category : Business & Economics Languages : en Pages : 386
Book Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Author: David Szetela
Author: David Szetela
Author: Art Weinstein
Author: Rick Cesari
Author: Marty Neumeier
Author: Todd Alexander
Author: David Meerman Scott
Author: Massachusetts. Department of Labor and Industries. Division of Statistics
Author: 
Author: Patricia B. Seybold
Author: United States. Congress. Special Joint Subcommittee on Postal Rates